Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Influencer Engagement Fashion Retail 211

Waxing UnLyrical

JUNE 4, 2014

Now, there are all kinds of devices that allow individuals to put pictures up without having to make comments or even bring up their own social networks. Red Bull’s events, including the famous Flugtag and Crashed Ice, have literally transformed brand material into live action. Please share in the comments below.

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Content UGC Community building Hotels 253

Waxing UnLyrical

MARCH 31, 2019

Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). This experience is normal. Image via Geoff Livingston.

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Why: Is your brand using multiple social media sites to converse with potential customers? Randy Bowden has four steps to help you revamp your brand’s social engagement. Your Brand Is Not What You Sell.

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Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

MARCH 3, 2014

Why: Lisa Gerber showcases how Under Armour taking the high road during a potential PR nightmare paid big dividends for the brand. What steps do you take to ensure you and your brand are personable when interacting online? Please share in the comments below. Crisis Communications: My Crush on Under Armour’s Response.

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Consultant Flickr Resources Communities 200

Waxing UnLyrical

DECEMBER 4, 2013

Include keywords within your enthusiastic comment and the price if applicable. If you have great product reviews on Facebook, Amazon, or Twitter, include a section with it (1-2 sentences) in the comment of the pinned product. Consumers listen to other consumers more than they do to brands. Share the Pinterest love.

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Storify Marketing Flickr Hashtag 216

Waxing UnLyrical

MAY 15, 2018

What surprised me was the degree – I could feel the frustration stemming from the sentiment expressed in the open-ended comments.”. The media is looking for the biggest headline rather than the significance of the story.” – open survey comment regarding the state of media relations. Send Help … Please. Will Work for Media Impressions.

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Survey Industry Newsletter Press Release 185

Waxing UnLyrical

JANUARY 15, 2020

or brand visibility ( how are you measuring this? ), or customer likelihood to do X, Y, Z (how are you measuring this), or greater efficiencies (how are you measuring this?), Either way, do share via a comment, I’d love to know. .” Financially, this would mean sale price (of an asset) – net cost = net gain.

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Strategy Consultant Reputation Team 253

Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Why: How are B2B brands achieving results with content marketing? Why: A social media campaign can either make or break your brand’s image.

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Campaign SMS B2B Case Study 194

Waxing UnLyrical

DECEMBER 8, 2014

Marketers Everywhere: Stop Marketing Your Brand. In this guest post for Jay Baer ‘s Convince & Convert, Kristen Matthews provides some tips on acquiring more than just brand mentions from your network. Why: Although short-form storytelling is important, rich content is key to long-term brand development.

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Consultant Journal Flickr Resources 190

Waxing UnLyrical

AUGUST 11, 2014

Why:Storytelling is vital to the success of your brand because of its connection-building power. Why:What’s the secret to making hashtags work for you and your brand? What are some of your favorite secrets for brand success? Please share in the comments below and don’t worry; it’ll be our little secret!

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Curation Hashtag Consultant Flickr 219

Waxing UnLyrical

DECEMBER 2, 2015

You can use distinguishing criteria such as age, profession, religion, or income bracket, depending on your brand’s description. Some of the questions to ask yourself when determining the message include: Who is your audience and how is your brand relevant to them? Make sure you are available to reply to comments.

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Content Influencer Forums Analysis 100

Waxing UnLyrical

SEPTEMBER 13, 2013

Interact with them on Twitter, comment on one of their blog posts, or even just retweet one of their tweets to let them know you are paying attention. Build Your Brand and Expertise. It’s important to build your brand and specify a few employees with specific expertise. Please share in the comments below!

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Blogger Strategy Technorati Community building 263

Waxing UnLyrical

MARCH 25, 2013

If you didn’t know I was a Chobani brand ambassador … well, I am. And that is they recognize and support their brand evangelists organically. WUL : And how many tweets and Facebook comments a day (or week) do you guys get? AB : On average, we see about 1,500 tweets a day and 150+ Facebook comments and posts a day.

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Travel Price Consultant B2B 254

Waxing UnLyrical

DECEMBER 24, 2020

I’d love you to to drop a comment below; the floor is yours. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. And if you are taking some time off for the holiday weekend, I hope you and yours stay safe and healthy. Happy Holidays!

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Data Wikimedia Analytics Aggregator 265

Waxing UnLyrical

JUNE 23, 2014

In this WUL post, Dan Cohen shares five reasons why your brand must get on the customer-centric wagon today. Be Your Own Publisher on Social Media: 8 Brands that Kill It. In this guest post for Lightspan Digital , Valerie Gunn introduces us to 8 brands that stand out from the crowd when it comes to publishing content.

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Content UGC Consultant Flickr 198

Waxing UnLyrical

FEBRUARY 24, 2016

Even during the Super Bowl, we saw brands such as Marriott, Amazon, and even Gatorade jump on board, with ads just on Snapchat. In addition, there are other brands that advertised during football’s biggest night that you may want to check out. Please share in the comments below. . Team Story.

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Waxing UnLyrical

OCTOBER 7, 2015

Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. How can your brand be a hero or better yet, how can consumers use your brand to showcase their own strengths and become heroes in their own right? What sets your brand apart from the pack?

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Travel Consultant Brands LinkedIn 100

Waxing UnLyrical

JANUARY 20, 2016

Identity/Branding. It is important to keep your design elements visually cohesive with the identity and branding that you already have established. Keep it simple and stay on track with your branding and overall style. Please share in the comments below. . DON’T try doing it on your own.

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Strategy Tips Marketing Project 100

Waxing UnLyrical

JULY 28, 2014

Whether through guest posts or original content on your own site, blogging can help your brand gain traction (I mean, just look at me!). Why: In this classic from the WUL vault, Marcia Zellers relays some valid questions anyone trying to build a blog for their brand should ask. Image: Mike Licht via Flickr, CC 2.0. Blogging Upstream.

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Consultant SEO Flickr Blogger 191

Waxing UnLyrical

JANUARY 28, 2017

So I am not going to comment specifically about the various stories that have dominated U.S. First, I don’t work in politics, so it’s not my bailiwick. Second, everyone is entitled to their own opinion, and no one should be harangued by anyone else just because they have an audience of some form. headlines this past week.

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Banking Training Upcoming Consultant 213

Waxing UnLyrical

JANUARY 27, 2014

5 Mistakes Business Owners Make When Building Brand Loyalty. Why: Randy Bowden reviews the five most common mistakes business owners make when building brand loyalty, along with advice on how to correct the problem. Please share your thoughts and experience in the comments below. Tim Bonner explores how to break that cycle.

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Loyalty Film Consultant Flickr 196

Waxing UnLyrical

DECEMBER 15, 2014

IKEA ignores the lessons of Lego and The Ranger Station, sends C&D to a brand ambassador. In this short yet compelling read, Shel Holtz takes a walk down memory lane, sharing why discouraging brand ambassadors due to red tape can ultimately hurt reputation and sales. ” (Spot quiz: who said that?)

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Loyalty Consultant Startup Flickr 180

Waxing UnLyrical

MAY 19, 2014

Why: A smart business owner knows that brand loyalty grows out of value. Why: Guest bloggers can be a great way to promote your brand and add value to your blogging efforts (as we have seen!). Please share in the comments below. That’s the theme of this week’s roundup. Let’s get to it.

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Loyalty Consultant Flickr Compete 182

Waxing UnLyrical

APRIL 6, 2016

Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Make sure that they are relevant to your brand and relateable to your audience. Please share in the comments below. Return the favor every time you can.

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Influencer Engagement Social Media Marketing 100

Waxing UnLyrical

SEPTEMBER 2, 2020

I’d love to know, so do use the comments below to tell me. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. Some pretty big news from me that I wanted to share as we kick off September. What about you? What’s been going on with you lately?

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Course Training Consultant Class 130

Waxing UnLyrical

JANUARY 24, 2011

Of these, Mobify is my favorite, and they offer a free basic branded service and great discounts for non-profits on premium services. (You With a pro account, you get unlimited full-length videos without Animoto branding that you can embed on your site, YouTube, or e-mail. I’d love to hear from you in the comments.

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Tools Adwords Marketing Class 247

Waxing UnLyrical

FEBRUARY 24, 2014

Why: How can you find the right influencers to accelerate brand awareness, lead generation, and conversions? How Does A Brand Build Loyalty? Please share in the comments below. A great read if you’re focusing on building out your content strategy. Who Are Micro Influencers and Do We Need Them? Appreciation.

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Health Care Small Business Consultant Flickr 189

Waxing UnLyrical

AUGUST 19, 2013

Why: In this post for SteamFeed , Jen Olney offers some great tips to make your site’s typography more visually pleasing and help potential consumers see quickly whether your brand is a good fit for them. Please share your thoughts in the comments below. Would the Real Holly Dawson Please Stand Up? .

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Consultant Flickr Resources Study 192

Waxing UnLyrical

NOVEMBER 30, 2018

Social media engagement can be measured by the number of likes, comments, shares, and mentions that your content generates. Let us know in the comments below. Brandon Brown is the CEO of Grin , an influencer marketing software solution for brands. Email/Newsletter Subscriber Growth.

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Metrics Content Marketing ROI 191

Waxing UnLyrical

APRIL 9, 2020

🌟 Engagement – Ask for questions and comments and make it is easy for the viewers to engage and don’t forget to answer, during the session and afterwards. Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life.

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Eventful How To Energy Training 334

Waxing UnLyrical

JUNE 3, 2013

Why: In this guest post for WUL, Nick Kellet explains how placing guest posts on various blogs can be used to build your brand community. Please let us know in the comments below. Why: Carrie Keenan shares some great advice for those who are new to the Social Media Manager or Community Manager role.

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Communities Community building Consultant Social Media Management 249

Waxing UnLyrical

FEBRUARY 7, 2019

But t-shirts are relatively cheap and a great way to build buzz, brand equity and links. Please feel free to share your favorite link building strategies and any tips you may have in the blog comments. Most took pictures in their shirts and blogged about their company. Now, not everyone they sent a t-shirt to blogged about them.

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Strategy SEO Overview Eventful 158

Waxing UnLyrical

JUNE 4, 2019

Share in the comments below. Danielle Heiny is a success-oriented branding executive, who helps mission-driven organizations achieve explosive growth by harnessing brand potential, connecting the dots, and optimizing bottom-line results. Image: Deanna Ritche via Unsplash, Creative Commons CC0.

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Tourism Travel Startup Metrics 114

Waxing UnLyrical

DECEMBER 14, 2015

You are never too old to apply the lessons learned from stories to your business strategy,” writes Karelyn Lambert as she shares “lessons learned from storytelling to children that can easily be used by your brand.” 6 Rules of Thumb for Successful Brand Publishing. Please share in the comments below.

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Consultant Publishing Metrics Video 0

Waxing UnLyrical

JULY 20, 2015

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. Digital Marketing Revitalises Heritage Brands. Our hope is over time, they’ll have a good association with our brand,” says Divyan Selvadurai. Please share in the comments below. ” 3.

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Case Study Study Influencer Consultant 100

Waxing UnLyrical

JANUARY 6, 2014

Why: Michael Brenner identifies the marketing trends he thinks will make waves in 2014, including brand publishing. Please share your thoughts in the comments below. . and shares her wishes for you in the new year. Top Marketing Predictions For 2014. A New Year’s Wish From WUL… And Me. THREE WORDS to bind the year: 2014.

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Consultant Resources LinkedIn Trends 231