Jeff Esposito

APRIL 23, 2015

The removal of the friends commenting on/liking posts from brands was obtrusive, albeit a great way to poke humor at friends who comment on political/racy content (not that I have done that at all). I just think it is more on finding that balance. Think you can do that?

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

APRIL 23, 2015

The removal of the friends commenting on/liking posts from brands was obtrusive, albeit a great way to poke humor at friends who comment on political/racy content (not that I have done that at all). I just think it is more on finding that balance. Think you can do that?

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

SEPTEMBER 10, 2010

No matter what the person’s role in the company, they can be a brand ambassador, very good case studies. How do you measure a personal brand? In this post, she goes into what she measures when it comes to measuring personal brand and how her thoughts on measurement have evolved. 4 Comments - Leave a comment!

Creative Commons 28

Creative Commons Case Study Disqus Influencer 28

Jeff Esposito

JULY 6, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Selling Soft, Willy Loman Written on July 6, 2010 by Espo in Branding Over the past few weeks I have found myself pondering about Arthur Miller’s iconic Willy Loman. Now while personal branding has taken on a new life in the Web we all play in, it is still branding.

Creative Commons 31

Creative Commons Disqus Price Skills 31

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. Like all forms of communication, social media requires a two-way conversation to be sustainable and mutually beneficial for customers and brands. 6 Comments - Leave a comment!

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

AUGUST 11, 2010

Large brands and companies with established social presences have communities that they can tap into. Brands that are out of the limelight, charities and small businesses looking to add a contest to their repertoire need to determine if there is a strong enough community for the contest. 1 Comment - Leave a comment!

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

NOVEMBER 22, 2010

These same networks are filled with folks praising the company along with others who are complaining or taking attacks on the brand. Talking to the super fans is easy, but when angry customers and trolls take jabs at the brand, it’s hard to separate you from the brand.

Engagement 35

Engagement Reputation Authentication Social Media 35

Jeff Esposito

DECEMBER 20, 2010

Ponder on this: Narcissism- In the past year, personal branding has been a constant trending topic and buzz word across the social space. LiveFyre – I blame Danny Brown for putting me onto this comment system. It’s a pretty graphic that calls out some of the ugliness that lies behind the social nature of these sites. Don’t believe me?

Diagrams 54

Diagrams Social Media Foursquare Privacy 54

Jeff Esposito

JULY 8, 2013

They comment directly on other industry leaders’ articles, under their own identities. Whether you’re trying to increase your social media followers, gain new business or create a cross-promotional relationship with a brand, grassroots research is invaluable. Why do I follow these leaders? It’s simple: They are real. e that medium.

Reputation 47

Reputation Authentication Small Business Social Media 47

Jeff Esposito

MAY 25, 2011

While the team hasn’t commented, even considering such a policy would be a mistake, much like the folks at UNC making coaches monitor the SM accounts of their players. Following the Tweet, the running back had both teammates and the Steelers organization trying to distance themselves from him.

Social Media 38

Social Media Policies Training Guidelines 38

Jeff Esposito

JANUARY 7, 2011

Harvard, Yale beaten in university brand survey – My wife passed this article along to me and I see it as an interesting measure that can probably be associated to small businesses. Since I commented on the original article and shared it with you, I would be remiss if I did not share with you.

Exercises 34

Exercises Survey Small Business Skills 34

Jeff Esposito

AUGUST 18, 2010

Sure it can be argued that broadcasting check-ins to existing networks like Facebook and Twitter adds to brand affinity, however as my friend Arik Hanson aptly put it in this post , people simply tune them out. I know I do, at least unless there is a cheeky comment making me want to check out the location, but I still use the applications.

Alltop 28

Alltop Foursquare Applications Retail 28

Jeff Esposito

APRIL 17, 2012

LinkedIn allows organizations/companies to create a branded page where people can learn more about an organization, its staff, products and services for sale, or “follow” the organization so that they can receive timely updates on new happenings or staff changes.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

JULY 30, 2010

The comments are. A new chapter in personal brands – This article from Jason Falls addresses the move of Frank Elliason from Comcast to Citi. The humanization of this brand if you will, that will surely be missed. Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment!

Creative Commons 24

Creative Commons Disqus Campaign Video 24

Jeff Esposito

APRIL 22, 2011

Now there is a different in speaking opinions and being rude, so I would also suggest checking out how Geoff handles himself with both his opinions, disagreeing commenters and pundits. Danny is also a great conversationalist that extends the shelf life of every post within the comments. Please leave them in the comments below.

Real Estate 35

Real Estate RSS Training Meeting 35

Jeff Esposito

AUGUST 27, 2010

While the $5M that these reality stars can gain per year is great for them, think about the damage that one fist-bump to the face could cost a major brand? Share your thoughts in the comments below or with your own networks. 0 Comments - Leave a comment! Enjoy this post? Thanks for visiting!

Posterous 32

Posterous Creative Commons Disqus Applications 32

Jeff Esposito

APRIL 1, 2012

percent of the brands out there, 24 hour a day, 365 day a year coverage is not merited. Whether you want to admit it or not, your company and its products are just not a matter of life and death, so responding to every waking Tweet, Facebook message or blog comment can wait until the morning or end of the weekend.

Education 45

Education Company Social Media Resources 45

Jeff Esposito

AUGUST 4, 2010

Written on August 4, 2010 by Espo in Branding , Marketing Driving home from New Jersey a few weeks ago, I was left with little options for food unless I ventured off the highway. Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment! What do you think? Enjoy this post?

Creative Commons 26

Creative Commons Disqus Travel News 26

Jeff Esposito

MARCH 2, 2012

It just makes it harder to do when you have an emotional tie to a brand. Seeing their blatant lack of acknowledgement and deletion of comments regarding an accident and past pirate encounters on their social properties really pains me. most times its easy to shake a head and walk away.

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Journal Google Eventful Social Media 39

Jeff Esposito

MARCH 2, 2015

Also with the tie in to the Google search engine, if your branded searches don’t have competitors, you get the whole right side which drives a s**t ton of traffic to what is now the streams of brands. The whole logged in search is enhanced by this.

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Google RSS Microsoft Privacy 20

Jeff Esposito

MARCH 2, 2015

Also with the tie in to the Google search engine, if your branded searches don’t have competitors, you get the whole right side which drives a s**t ton of traffic to what is now the streams of brands. The whole logged in search is enhanced by this.

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

JULY 16, 2010

Some smart responses in the comments as well. My friend Heather wrote up a great piece asking what you’d do if you were LBJ’s PR person and I got my thoughts out more concisely in the comments. People really need to remember this when working of a brand on social networks. 1 Comment - Leave a comment!

Creative Commons 24

Creative Commons Disqus News Comments 24

Jeff Esposito

SEPTEMBER 27, 2010

Instead of researching and tailoring a list for your company or client, you can simply pay a list of folks with a large audience without knowing if they fit your brand. Share your thoughts in the comments below or with your own networks. 2 Comments - Leave a comment! Enjoy this post? Thanks for visiting!

Influencer 35

Influencer Klout Hotels Creative Commons 35

Jeff Esposito

NOVEMBER 12, 2010

I am not sure what to think of it as I am just starting to test out the beta and will reserve comment for a week or so. This one talks about a very touchy subject nowadays, the personal brand and what it means. How to Become a Thought Leader in Six Steps – The HBR always has smart pieces, there I said it.

Lithium 28

Lithium Blogosphere Technorati Survey 28

Jeff Esposito

JUNE 17, 2011

Twitter Users Want Businesses to Answer Them – Would you believe that eight out of 10 Twitter users want brands to answer their questions that they place on the 140-character microblogging service? Bonus video – Can we Be Friends ( click here if you can’t view).

Microblogging 37

Microblogging Education Communities Engineering 37

Jeff Esposito

DECEMBER 15, 2010

Screw Your Brand – Now I am not sure if this is legal in the 50 states, but I will defer to the lawyers on the legality of it. In all seriousness 2010 was the year of the personal brand. If you want to build something up that is Brand U, do it 5-9 not on the company dime. Who are you going to meet?

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Meeting Sports Fashion List 32

Jeff Esposito

JULY 23, 2010

As a consumer brand that has kids digging it, you were bound to get something like this article. Share your thoughts in the comments below or with your own networks. 1 Comment - Leave a comment! blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? What do you think?

Smart Phone 24

Smart Phone Alltop Sentiment Creative Commons 24

Jeff Esposito

JANUARY 14, 2011

Etsy – The Latest Brand to Disappoint – Not sure if you have heard yet, but Etsy has a PR problem on their hands. Really classy and to top it off, the company hasn’t commented on the situation. So you know where I stand, but who would have known that small business owners think the same way. Will Facebook Reign Supreme In 2011?

Small Business 34

Small Business Team Social Media Social Networking 34

Jeff Esposito

MARCH 11, 2011

I am also still doing the crowdsourced social media tips for small businesses so feel free to grab me if you see me or leave comments here. 20 Free Social Media and Brand Monitoring Tools Worth Exploring – The kids writing for the OneForty blog always come through with some awesome content. This post from Pam Sahota is no different.

Crowdsourcing 21

Crowdsourcing Brand Monitoring Small Business Social Media 21

Jeff Esposito

JULY 22, 2010

If you don’t believe it can be done, look at the micro-industry that was build around personal brands like Peter Shankman, Chris Brogan and Perez Hilton. Share your thoughts in the comments below or with your own networks. 0 Comments - Leave a comment! Trust me, I work in the space every day and have seen results.

Metrics 24

Metrics Creative Commons Disqus Exercises 24

Jeff Esposito

DECEMBER 9, 2010

While Tweeting, liking, commenting or checking in may seem like second nature to many reading this blog, it is actually not as common you would think outside the online circle that we call friends. I like to look at the space as a large cocktail party where you get to meet interesting folks each day that are talking about the brand.

Social Media Management 48

Social Media Management Social Media Education Conversation 48

Jeff Esposito

JULY 21, 2010

Now with this newfound brand loyalty and a promise of greatness, Gilbert has a great opportunity in front of him if he can expand on the PR goodwill. Share your thoughts in the comments below or with your own networks. 5 Comments - Leave a comment! The fans of Gilbert’s Cavaliers made the rant and the fine worthwhile.

Jive 30

Jive Forums Committee Survey 30

Jeff Esposito

SEPTEMBER 8, 2010

Personal branding is something I wholeheartedly believe in. Not so much about personal branding, but about when one person overpowers the industry’s perception of his or her client, place of work, etc. Share your thoughts in the comments below or with your own networks. 2 Comments - Leave a comment!

Creative Commons 40

Creative Commons Disqus Statistics Industry 40

Jeff Esposito

AUGUST 16, 2010

Share your thoughts in the comments below or with your own networks. 3 Comments - Leave a comment! Anonymous Thanks for the comment Matt. blog comments powered by Disqus Stay connected Recent Posts Can influence be bought? Is it a risk that you are willing to take? What would you do if you were Target?

Issues 34

Issues Policies Reputation Insurance 34

Jeff Esposito

AUGUST 11, 2011

Below are the three key examples that brands should keep in mind: There is no off-switch – Unlike many marketing channels, social media has no off switch. When commenting on this post, please remember that it is strictly a commentary on President Obama’s social media activity, not a critique or analysis of his policies.

Social Media 42

Social Media Web 2.0 Case Study Policies 42