Direct Marketing Observations

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Why Should You Comment On A Blog Post?

Direct Marketing Observations

I was reading an article today titled, Behind the Wheels: An all-too-real Cinderella story it had 12 comments. Which got me to wondering: How come useless throw away blog posts and articles have tons and tons of comments and the good stuff gets next to nothing? Do you share it, save it, or comment? Why should you comment?

Comments 176
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What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week. The comments and reactions were, to say the least, quite emotional in a negative sort of way. Gap sales were off 4%. They went off.

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Some Social Tools You Should Know About

Direct Marketing Observations

Conversocial enables workflow for multi-person teams to tackle the consumer communication for large brands. Disqus is a better, real-time comments system for users’ site or blog with fully integrated social network elements. Twylah allows users to create a branded page for their Twitter stream.

Tools 215
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When Does Social Media Really Work?

Direct Marketing Observations

Recently in the Wall Street Journal, there was an article titled , Why Successful Branding Still Happens Offline. The article was good but it was really similar to a thousand other articles that I have read over the years about how brands need to do this or that in social in order to be successful. That’s the money shot.

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Monitoring “G”

Direct Marketing Observations

I was pulling some info about tomorrow’s # hashtag social media host Shel Holtz when I came across a video on his Posterous page about Gatorade’s brand monitoring war room. The video is well done and I love how they are investing time and effort in polishing and managing the brand via a social media war room.

Posterous 131
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Social Media Specialists Are No Longer Needed

Direct Marketing Observations

When you get comment spam from people who insist on hyperlinking their generic, lame, weak, comment to a no-follow keyword based signature, you know… and you ask “Did they really just do that&# ? There was a time where I hated hearing the comment, “Yea but there is no ROI in social&# ; Now? Case in point.

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17 Tweetchats for Social Media, Marketing and PR folks

Direct Marketing Observations

If I have left any out, please drop me a line and include it in the comments section. 5) #Brandchat is a discussion between experts, strategists, and those interested in learning more about personal branding and managing their personal brand. all archived and easily searchable. 7) #Innochat A Tweetchat on innovation.