Dave Fleet

MARCH 2, 2011

Facebook has announced a new version of its Comments Box plugin – its social plugin that enables Facebook-connected commenting on a website. Facebook’s Comment Box plugin. Comments from people in your social graph, highly-liked comments and active threads rise to the top; those flagged as spam fall to the bottom.

Comments 388

Comments Platform Social Graph Facebook 388

Dave Fleet

MARCH 5, 2012

While marketers everywhere seem to be focused on Facebook Timelines for brands, the latest changes to Facebook’s advertising model represent just as significant a change for brands – if not even more so. There’s nothing new in the fact that the vast majority of user/brand interactions come through the news feed.

Content 375

Content Marketing Advertising Analysis 375

Dave Fleet

JULY 28, 2010

The report also uses those criteria to evaluate the success of the Facebook pages for 30 well-known brands. Some key findings: Most of the brands examined did a good job of branding their pages and keeping them updated. Most brands neglect to set expectations through guidelines, commenting policies etc.

Guidelines 354

Guidelines Report Facebook Case Study 354

Dave Fleet

OCTOBER 29, 2010

The immensely smart Jay Baer directed my attention to research conducted by Jeff Widman of Brand Glue , who found that 99.5% of comments on his clients’ status updates come from peoples’ newsfeeds, not from the pages themselves. This shines the light firmly on community managers as the key to Facebook success for brands.

Strategy 410

Strategy Content Facebook Widget 410

Dave Fleet

SEPTEMBER 21, 2011

Earlier this week, All Facebook featured a post on a report by DDB and OpinionWay examining the reasons that Facebook users “unlike” brand pages. Despite this, there’s no mention of these details on the post or comments; just an assumption that the numbers are correct.

Statistics 283

Statistics Sample Samples Aggregator 283

Dave Fleet

FEBRUARY 28, 2013

This is not to say that those norms are completely incorrect, but that there is a practical reality for brands operating at scale – structure changes, processes change and the norms have to change. Brands need to grapple with structural decisions at a global scale: How much do you centralize vs decentralize control?

Social Media 393

Social Media Communities Overview Forums 393

Dave Fleet

SEPTEMBER 14, 2011

He argues that the benefits of social media to small business can outstrip those for large businesses, who already have an established brand and established expectations, very quickly. Let me know what you think in the comments below. Small businesses can touch every one of their customers, and have a significant effect in doing so.

Social CRM 318

Social CRM Small Business Video Guidelines 318