Adam Cohen
APRIL 12, 2012
Companies that serve both SMB and Enterprise customers in a B2B line of business can target status updates to followers who work only at those respective sized companies, increasing the likelihood of engagement through a comment, ‘like’ or click. Imitation is Flattery.
Adam Cohen
JULY 12, 2010
Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it.
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Adam Cohen
MARCH 30, 2011
Social Media Success IS: …seeing a customer come to the defense of the brand in a discussion on your company’s Facebook page. …watching customers share and comment on really valuable and relevant content your team created. Most Commented. . …getting coverage at PR and marketing conferences.
Adam Cohen
JULY 16, 2010
a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.
Adam Cohen
JULY 19, 2010
blog comments powered by Disqus Connect About Adam Adam is a partner at the digital agency Rosetta, leading the Social Media practice. Inappropriate comments will be deleted at the authors discretion. This post was mentioned on Twitter by prblogs, twitips MV. It is solely my opinion. Directories… Scroll to Top
Adam Cohen
SEPTEMBER 2, 2010
A most recent example for me is a conversation with a copywriter trying to craft the “voice of the brand.&# If that voice isn’t conversational, and they haven’t considered how to be so, an extension of any initiative into social media will be very challenging. I’d love to hear your thoughts in the comments.
Adam Cohen
APRIL 12, 2012
Companies that serve both SMB and Enterprise customers in a B2B line of business can target status updates to followers who work only at those respective sized companies, increasing the likelihood of engagement through a comment, ‘like’ or click. Imitation is Flattery.
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