Twist Image

FEBRUARY 21, 2017

What is the number one reason that a customer is loyal to a brand? If a customer can save a few dollars, they will jump that brand ship without thinking twice. This morning, eMarketer published the news item, Money Can't Buy Me Love: US Consumers Loyal to Brands They Trust. Some might think that it's all about price.

Loyalty 68

Loyalty Retail Price Privacy 68

Ari Herzog

OCTOBER 22, 2012

When I teach the second half of this cause marketing experiment to my Thursday students and share how I intend to reach the larger at-large student population at the college, I expect more will come. Please donate a dollar to our cause. When he's not blogging, Ari helps brands improve their digital media marketing.

Cause marketing 135

Cause marketing Class Team Course 135

Convince & Convert

APRIL 10, 2014

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Start With Goal Setting: H&R Block had a specific goal for this campaign – to raise awareness of the brand with the millennial audience.

Case Study 160

Case Study Campaign Cause marketing YouTube 160

Twist Image

OCTOBER 12, 2017

cause marketing. content marketing. digital marketing. digital marketing agency. digital marketing blog. marketing agency. marketing blog. In case you did not know, the Leukemia and Lymphoma Society of Canada is waging war on blood cancers, and making a huge difference. advertising agency.

Cause marketing 49

Cause marketing Advertising Content Marketing 49

Later

AUGUST 21, 2020

More than ever before, people expect the brands they support to have a clear stance on social causes. . As consumers, our purchasing decisions are influenced beyond the product spec — we want to see and hear how brands are supporting the causes and missions we care most about. . And that’s not all.

Instagram 63

Instagram Brands How To UGC 63

Convince & Convert

JULY 6, 2010

Seek to Engage As the adage goes, “there’s power in numbers” and social media provides companies – who actively engage – with an influential, built-in network of passionate consumers that become followers of a brand when interested in what it’s doing. It's another opportunity to tell and share stories.

CSR 137

CSR Social Media Strategy Consultant 137

Hootsuite

MAY 10, 2021

To maintain consistent brand voice and messaging across every platform, companies rely on social media style guides , social media guidelines , and social media policies. These are some of the key goals for big companies on social media: Increase brand awareness. Social listening also allows brands to show up when it counts.

Examples 145

Examples Company Social Media Apparel 145

Waxing UnLyrical

FEBRUARY 3, 2012

But I’ve never bought into Komen’s “pink ribbon” deal, because its Goliath-like domination of the cause marketing world , not to mention the month of October, made me want to root for the underdog. Nancy Schwartz has been writing a series on Komen’s “ busted brand.”

Policies 278

Policies Issues Cause marketing Organization 278

Bare Feet Studios

OCTOBER 15, 2008

It encompasses other buzzwords and concepts you may have heard, from social networks like FaceBook , LinkedIn , and MySpace , to conversational marketing, web 2.0, At its core, it is about having internet-enabled conversations and from those conversations, building relationships that can lead to transactions and brand-building.

Social Media 40

Social Media Viddler Hotels Upcoming 40

Diva Marketing Blog

JULY 26, 2012

Tell the story of the brand through the people who are its heart: employees and customers. If you get those right it's a marketing two step along the way to making the cash register ring. Determine how graphics as linked to content can align with your brand values brand promise. Build and nuture relationships.

Strategy 96

Strategy URL Message Boards Social Networking 96

Convince & Convert

JULY 13, 2012

Read on for insights from Shawn and Eric’s Social Media Stat of the Week ( this week : are corporate crises isolated events or do they affect a brand for eternity?). In 2011, Carnival, according to some brand reputation research from Harris Interactive , in 2011 Carnival was ranked the number two cruise line. Listen Now.

Banking 113

Banking Mobile Team Social Media 113

Later

AUGUST 21, 2020

We’ll let you in on a little secret: we love brands with purpose. Given similar price and quality, 91% of consumers are likely to switch to a brand that supports a good cause. It’s not enough to simply sell a product or service anymore — 74% of consumers expect brands to take a stand on important issues.

Instagram 104

Instagram Brands Communities Loyalty 104

Keyhole.co

APRIL 25, 2023

Depending on the platform and the objective for your social media marketing, each of these can work well for a variety of different fashion brands and across different industries. The collaboration with micro-influencers from a variety of backgrounds allowed the brand to reach relevant audiences. Ready to dig in?

Fashion 52

Fashion Campaign Social Media Marketing 52

Keyhole.co

DECEMBER 3, 2020

Depending on the platform and the objective for your ad, each of these can work well for a variety of different fashion brands and across different industries. In September 2020, fashion brand DKNY launched their State of Mind campaign alongside three limited edition hoodies. Ready to dig in? Jump Links 1. Louis Vuitton 4.

Fashion 105

Fashion Campaign Social Media Hashtag 105

Keyhole.co

DECEMBER 29, 2022

Depending on the platform and the objective for your social media marketing, each of these can work well for a variety of different fashion brands and across different industries. Fashion brand DKNY launched their State of Mind campaign alongside three limited edition hoodies. Ready to dig in? Why was it effective?

Fashion 52

Fashion Campaign Social Media Hashtag 52

Kikolani

JULY 23, 2010

Cause marketing 101 – marketing partnerships between profit and non-profit organizations. The Klingon guide to online marketing – a perspecive for sci-fi fans. How to get more visibility with online video branding – in-depth video interview with transcript. How social are your customers ?

Resources 129

Resources SEO GPL Mashup 129