Ignite Social Media

JULY 31, 2019

Ignite Social Media received the Audience Honor at the Shorty Awards for both of the categories we applied for: Retail & E-commerce and Large Media Buying Strategy. There were some great submissions by top brands in each of the categories. Shorty Award Audience Honor: Retail & E-commerce. About the Shorty Awards.

Social Media 86

Social Media Case Study Retail Study 86

Convince & Convert

DECEMBER 16, 2014

Usually, I see brands sit on one of two sides of the fence. In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. They continually build a network of bloggers who serve as brand fans and write about them on an ongoing basis.

Blogger 152

Blogger Fashion Case Study Brands 152

agora pulse

JUNE 9, 2020

Now, as director of Contentworks Agency , I am now working with several big brands on their Pinterest marketing, and things have changed. This makes them ideal for the retail, and food and beverage sectors. By doing this, brands can encourage specific actions like increased signups or online checkouts. Case Study: Nationwide.

Engagement 138

Engagement Retail Case Study How To 138

Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. This brand has built a business on selling luggage that airline passengers never claimed.

Brands 156

Brands Blogger Retail Case Study 156

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Social Media Strategies Summit

MARCH 25, 2021

Social Commerce Case Studies to Get Your Creative Juices Flowing. In another social commerce “first”, in 2019 tequila brand Patron became the first liquor brand to enable direct ordering via Instagram. For its linkup with fashion influencer Danielle Bernstein, the denim brand ran previews of its new product line.

Examples 223

Examples Retail Instagram Buy 223

Twist Image

APRIL 2, 2014

Ironically, this could be one of the best, biggest and most profound case studies of big data and business. With that, brands have to understand the implications. Some days, there is a significant discount, other days it is closer to the full retail price. What would retail look like? The pin that pops showrooming.

Retail 94

Retail Brands Price Loyalty 94

ProBlogger

FEBRUARY 5, 2014

Personal branding wasn’t a buzzword. I was able to share experiences and provide advice and work more closely with brands to produce exclusive content through the “College Prepster” voice.”. The topics Carly features sit seamlessly alongside brands keen to reach her engaged and interested audience. No followers? No problem.

Case Study 49

Case Study Study Content Fashion 49

Webbiquity SMM

JULY 9, 2012

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy.

B2B 189

B2B Case Study Telecommunications Study 189

Harp Interactive

MARCH 16, 2011

It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves. If your brand isn’t utilizing any of the tools that enables user generated content, reviews, ratings or testimonials, you may be missing out on the power of the online nod.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Ignite Social Media

DECEMBER 9, 2019

Each year, Chief Marketer unveils an exclusive list of the top 200 brand engagement and experience agencies serving the United States. Chief Marketer’s editors accepted applications from across the country for the CM200 top marketing agencies list earlier this fall.

List 78

List RFP Social Media Marketing 78

Sherrilynne Starkie

APRIL 12, 2018

Branding is useful here; it’s helpful to be known as an option. For example, “We sift through retail register data and are able to pinpoint which customers and which offers will help you optimize your marketing spend” is more compelling than “We drive digital transformation and strategy in a full range of industries across the globe.”

Retail 187

Retail Buy Consultant Reputation 187

Convince & Convert

AUGUST 27, 2013

Marketers often spend hours selecting and producing visual content to post on Facebook brand pages. Creatives, strategists, and managers can go round-and-around debating which images work and which don’t for a brand. Brand images without people would be associated with greater engagement than those images including people.

Research 163

Research Engagement Facebook Retail 163

Sprout Social

MARCH 1, 2023

Digital content creators are reshaping brand strategy for the better. What brands can accomplish with co-creation Creators have platforms because they understand their audience. Tapping into that knowledge source can be invaluable for brands. Another 39% of marketers work with creators on a monthly basis.

Products 91

Products Team Focus Group Collaboration 91

Pixlee

MAY 2, 2019

For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Content is the best way to build an engaged community around a brand.

Retail 68

Retail Authentication UGC Case Study 68

Twist Image

NOVEMBER 12, 2017

No case studies. He's worked in fashion, retail, sports and beyond. case study. case study. Episode #592 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. I was surprisingly taken aback by the book, Exactly What To Say. There are no stories in this book.

Case Study 45

Case Study Fashion Retail Sports 45

Hootsuite

APRIL 6, 2022

They act as a go-between communicating from a brand to a consumer in real time. Chatbots are integrated into a brand’s actual Instagram account—they’re not some weird separate account with 4 followers and 0 photos trying to get you to buy stuff. 2 in 3 people say that Instagram helps them to connect with brands.

Instagram 90

Instagram How To Retail FAQ 90

Adam Cohen

MARCH 30, 2011

With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Social Media Success IS: …seeing a customer come to the defense of the brand in a discussion on your company’s Facebook page. Most Commented.

Social Media 244

Social Media Airlines Sentiment Conference 244

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. Just because you aren’t a retailer doesn’t mean your site has to follow a typical design pattern that most B2B sites are known to follow. Your case studies, white papers, e-books, articles and events are a category.

B2B 252

B2B Marketing Case Study Buy 252

Buffer Social

JUNE 6, 2022

In 2021, TikTok user Trinidad Sandoval made a video showing the effects of an eye cream by skincare brand Peter Thomas Roth that went viral on TikTok and Twitter. The retailer said, “The amount that sold within less than a week is equivalent to what would normally sell in six months sold out. People trust people.”

UGC 71

UGC Content Case Study Influencer 71

Sprout Social

JANUARY 27, 2020

In our internet-driven world, using social media to promote your brand is not just a good idea, it’s essential. Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. We want to hear from you, though.

Software 105

Software Industry Social Media Marketing 105

Hootsuite

SEPTEMBER 16, 2022

Bestseller is the best retail chatbot example for customer service in bulk. Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY. On top of a large number of stores, Bestseller has a broad customer base spread across brands. Source: Acquire Case Study.

Examples 96

Examples FAQ Insurance Retail 96

The Realtime Report

AUGUST 28, 2012

The online entertainment retailer says those fans are worth 24% more in direct sales than non-Facebook fans — and that direct sales through Facebook have increased 80% in the last year. And the retailer claims that £2 million pounds worth of sales in 2011 can be directly attributed to their Facebook fans.

Retail 170

Retail Facebook Activities Social Media 170

Oktopost

DECEMBER 1, 2020

In the following case study, we will look at the buying process step by step and see how understanding cognitive biases can help shape your marketing efforts and bring your team better results. . Your brain trusts the brand it knows and it used a shortcut to choose it. . The case study: a deep look into a giant European e-shop

Sites 69

Sites Marketing Case Study Discount 69

Convince & Convert

DECEMBER 13, 2013

Gary Vaynerchuk – entrepreneur, CEO of VaynerMedia , and author – joins the Social Pros Podcast this week to discuss his brand new book Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy, Social World ; how to deal with haters; and making sure to read the room. Gary Vaynerchuk, author @garyvee. Listen Now.

Social Media 148

Social Media Content Case Study Retail 148

Kikolani

AUGUST 23, 2013

34 Strategic Ways You Can Use Pinterest to Market Your Book and Your Author Brand – Learn how to use Pinterest to increase awareness of your author brand, drive more relevant traffic to your website and increase your book sales. White Hat SEO Case Study: 348% More Organic Traffic in 7 Days – Confused about white hat SEO?

Marketing 128

Marketing Case Study Mashup Retail 128

The Realtime Report

NOVEMBER 27, 2012

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. Asking your customers and fans to hack your brand is about as social as a social business can get.

Brands 192

Brands Organization Hosting How To 192

Buzz Marketing for Technology

JUNE 5, 2013

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. For millennials, Capital One brand favorability increased by three percent.

Instagram 60

Instagram Brands How To Campaign 60

Webbiquity SMM

JULY 9, 2012

Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy.

B2B 101

B2B Case Study Telecommunications Banking 101

Pixlee

DECEMBER 22, 2021

Let’s dive into five core elements you need to add to your marketing stack to compete in online retail in 2022. This means consumers are far more trusting of third-party opinions on a product than brand-generated content. Syndicating reviews across retailer websites where your product is sold. Sharing case studies from clients.

UGC 52

UGC Marketing Mobile Review 52

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. Are they fickle with the brand of toothpaste they buy? More and more case studies of successes in social channels are popping up.

Research 265

Research Social Media Marketing Retail 265

Convince & Convert

SEPTEMBER 10, 2013

Tractor Supply , the largest retail “farm and ranch” store chain in the United States teamed up with a guy named Andy Schneide r to cut through the clutter and drive new revenue by exploiting a content hole in the marketplace. That doesn’t mean he can communicate with chickens—it’s the brand he’s built for himself.

Content 142

Content How To Case Study Feed 142

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Listen Now .

Social Media 130

Social Media Retail Education Airlines 130

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. People engage with a purpose.

Mobile 225

Mobile comScore Insurance Sites 225

The Realtime Report

DECEMBER 20, 2012

Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. Was the campaign successful, and will Facebook partner with other brands in this way? . Walmart’s “mobile-ad blitz” ran for 72 hours.

Mobile 149

Mobile Team Retail Journal 149

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season. Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

Social Media 67

Social Media SMS UGC Marketing 67