The Realtime Report

DECEMBER 31, 2013

Peanut app with video greetings; Pizza Hut’s #LastMinuteLovers Twitter giveaway; Epson’s funny Remote Romeo contest; Puff’s ‘virtual kisses’ for charity and #MacysGoesRed on Facebook and Pinterest to help fight heart disease in women.

Campaign 168

Campaign Social Media Case Study Study 168

The Realtime Report

JANUARY 9, 2013

The brand chose a relevant topic, engaged with the public, and used social media platforms – Facebook, Twitter, YouTube – to reach out to potential customers. To help make this topic relevant to potential customers, the brand sought out public opinion. Build brand recognition for Securian. Make It Social.

Social Media 186

Social Media Strategy Case Study Airlines 186

The Realtime Report

FEBRUARY 12, 2014

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. the HTC.com web site and the brand’s Facebook and Twitter pages.

Campaign 149

Campaign Case Study Mobile Study 149

Buzz Marketing for Technology

OCTOBER 25, 2013

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., Is the brand’s Checkout button large and easy to find?

Mobile 225

Mobile comScore Insurance Advertising 225

Convince & Convert

JULY 5, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. They work alongside media relations and branded communications. Her team knows to be courteous, respectful, and as transparent about the brand as possible. via Monsanto.

Social Media 140

Social Media Brands How To Case Study 140

Pam Moore

JUNE 9, 2019

Building a brand that is relevant, memorable and valuable online requires a lot more than fancy visuals, fast moving video or knowing how to play the last social network newsfeed algorithm. Don’t pretend you are someone or a brand you are not. Think about the brands you love. There is only one you, so be that person, period.

Brands 105

Brands Authentication Template Templates 105

Buffer Social

DECEMBER 10, 2018

This week we’re looking to help you increase brand awareness and product sales using the highly-engaging format of video. How to use video content to increase brand awareness and sell your product. 81% of people have been convinced to buy a product or service by watching a brand’s video. Let’s dive in!

Products 110

Products Video Brands Content 110

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . The Social Activator.

Activities 141

Activities Social Media Mobile Geotagging 141

Pam Moore

NOVEMBER 23, 2016

Facebook Live video streaming enables brands and businesses of all sizes to tap into the power of video marketing and social media. It enables even the smallest of businesses to increase brand awareness, build community, nurture relationships. Using Facebook live video enables business marketers to humanize their brand.

Small Business 60

Small Business Video Facebook Training 60

Idaconcpts

JUNE 4, 2014

Because you want your website to scale easily to tablets and other mobile devices. Branding needs to be universal. With so many people switching over to mobile messaging, it’s easy to think that your focus should be on getting people to give you their cell numbers so that you can send them SMSes whenever you have a sale or an update.

Marketing 151

Marketing Case Study Smart Phone SMS 151

SocialFish

MARCH 1, 2011

Best Practices for Maximizing Mobile App Revenue (GigaOm). Facebook Page Redesign: Why Should Brand Marketers Care? The Power of Facebook plugins, and other social sharing tools (Debra Askanase). Everything You Need To Know About Facebook’s Epic Upgrade To Pages (John Haydon). Priya Ramesh). ReadWriteWeb).

Case Study 170

Case Study Press Release Eventful Analysis 170

Twist Image

OCTOBER 23, 2012

But, in the world of the real-time Web, mobile devices, Twitter , Facebook updates, YouTube videos and the like, what once was a brand's most powerful tool to communicate directly with consumers, suddenly becomes its worst nightmare. social media case study. social media case study. business column.

Case Study 106

Case Study Press Release Mobile Study 106

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

MARCH 16, 2020

While searching for examples of effective TikTok ads, we found several major brands advertising on TikTok. Brand Takeover : Ad appears when TikTok users open the app and completely take over the screen for a few seconds before turning into an In-Feed Video ad. . Brand Takeover: $50,000 per day. . TikTok ad options.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Convince & Convert

NOVEMBER 22, 2010

and Hardees) launching their own mobile loyalty cards via iPhone and Android app. There are 550 million Facebook members, four million FourSquare users, and in the digital loyalty game you already have players like Loopt and Shopkicks offering well-executed solutions. Secondly, why is being first even remotely worth trumpeting?

Loyalty 123

Loyalty Social CRM Foursquare Case Study 123

Buffer Social

DECEMBER 4, 2019

Continue reading to find out the latest on what social commerce is, what it looks like, and how you can make the most of this buzzworthy new channel to further your brand and your business. What does social commerce look like on Instagram, Facebook, and Pinterest? First, let’s talk about Facebook Page Shops.

Social Media 98

Social Media Instagram Apparel Groups 98

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Keyhole.co

JANUARY 27, 2023

But don’t overlook the potential of other platforms like Facebook, Instagram, TikTok, and YouTube. Ultimately, the best channel for your brand depends on your customer base and the strategies you use to reach them. Facebook With around 2.96 Facebook With around 2.96 times in the Philippines, 1.5 times in Taiwan.

ROI 52

ROI B2B Social Media How To 52

Convince & Convert

MAY 31, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now .

Case Study 131

Case Study ROI Social Media Team 131

Pixlee

FEBRUARY 2, 2018

Over the past 5 years, Domino’s Pizza has built an impressive, and immersive, digital experience that rivals many traditional e-commerce brands. Patrick Doyle’s tenure is a case study on how digital transformation leads to business value. Knowing the industry was moving to mobile, the brand took a mobile-first approach.

Products 67

Products Class Mobile SMS 67

Freelance Social Media

APRIL 21, 2010

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe VaynerMedia Proves the Power of Geolocation Marketing by cinta5 on April 21, 2010 Just read an awesome case study by VaynerMedia about a campaign they facilitated between the New Jersey Nets and Gowalla.

Foursquare 143

Foursquare Case Study Marketing Sports 143

Talkwalker SM

MARCH 3, 2016

In today’s sprawling digital world, monitoring a brand’s image and sentiment across a myriad of social media and online platforms isn’t the simplest of tasks, especially for leading global corporations like Deutsche Telekom. Monitor multiple Twitter and Facebook channels to stay on top of the social discussion.

Telecommunications 60

Telecommunications Case Study Study Sentiment 60

Convince & Convert

SEPTEMBER 10, 2015

In a time when brands are constantly upping the innovation ante, the element of surprise goes a long way in delighting customers. From hidden listings to unique brand extensions and gaming experiences, learn how these five companies embraced the element of surprise and delivered unexpected content to delight their customers.

Brands 60

Brands Content Transportation LinkedIn 60

Hootsuite

SEPTEMBER 16, 2022

JennyBot was available on Slush’s website and mobile app. Under Bestseller’s corporate umbrella falls fashion brands like Jack & Jones, Vera Moda, and ONLY. On top of a large number of stores, Bestseller has a broad customer base spread across brands. Source: Acquire Case Study. Sales chatbot examples.

Examples 96

Examples FAQ Insurance Retail 96

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. Listen Now . via Syncapse.

Social Media 161

Social Media Study Statistics Aggregator 161

The Realtime Report

JANUARY 23, 2013

The doughnut chain worked to drive up likes on Facebook, handing out free boxes of doughnuts at malls and schools and announcing special deals on the social platform. The Krispy Kreme India Facebook page grew from 3,000 to over 21,000 likes from December through the store opening on January 19th.

Social Media 187

Social Media Buy Report Mobile 187

Buffer Social

NOVEMBER 12, 2019

Find out some of the numbers behind Black Friday and Cyber Monday, and see what the most cutting-edge brands are trying out this holiday season. It’s a really powerful message to send, and it’s been very effective for REI’s brand. You’ve probably seen this with many of the brands you love. Conduct hourly flash sales.

Social Media 67

Social Media SMS UGC Marketing 67

Firebelly

AUGUST 18, 2010

Saturday, August 21 10:15 AM Facebook for Business Chad Richards Develop a strategy and establish success metrics for your business Facebook Page. You can find Firebelly speaking at the following sessions.

Paid Search 135

Paid Search Reputation SMS Conference 135

Pam Moore

NOVEMBER 29, 2017

Our agency, Marketing Nutz builds and executes influencer marketing programs and social media strategies for brands of all sizes, from startups to Fortune 10 brands that implement the technology at events as large as the Super Bowl. These methods work for any size brand and business with budgets big and small.

Influencer 160

Influencer Training Marketing Small Business 160

Convince & Convert

JULY 12, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. No matter where the social media is happening or what platform it’s on, there’s always that temptation to talk just about the brand, the services, and the products.

How To 150

How To Banking Social Media Case Study 150

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Listen Now .

Social Media 130

Social Media Retail Education Airlines 130

Convince & Convert

JUNE 7, 2013

This week: From ExactTarget , a case study about how women’s fashion retailer Caché used cross-channel marketing to generate enormous sales. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. ” ( tweet this ).

Social Media 121

Social Media Tumblr Yahoo Case Study 121

Convince & Convert

APRIL 4, 2014

Each year, brands try to come up with clever pranks that spark laughter and the occasional “gotcha.” Watch as the visual story unfolds below: With each tweet, more and more fans of @MarcJacobsIntl were pulled into the conversation, prompting the brand to respond to them with more photo responses. Social Media Case Studies'

Storify 75

Storify Tweetdeck Case Study Embedding 75

Convince & Convert

JULY 12, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. No matter where the social media is happening or what platform it’s on, there’s always that temptation to talk just about the brand, the services, and the products.

How To 139

How To Banking Social Media Case Study 139

Twist Image

MAY 23, 2013

So far, the experience has been getting some rave reviews in places like Twitter and Facebook , but - for the most part - people are still misunderstanding what this all means. We ''re exposed to information, like we live in a world where more people have a mobile subscription than access to safe drinking water. mobile subscription.

Case Study 97

Case Study Advertising Mobile Industry 97

ProBlogger

APRIL 25, 2017

In this post, I will talk about three on-page optimizations, proven by case studies and SEO experiments, which will create an immediate impact on how well your site gets ranked on search engines – in particularly, Google. 4 out of 5 top search results for “Best Laptop Brands” contain the year in the page title.

SEO 51

SEO Tips Case Study Mobile 51

Oktopost

JULY 15, 2020

A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.

B2B 148

B2B LinkedIn Tips Marketing 148