Mindjumpers

JUNE 8, 2012

When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. As an example, I want to shed light on a case by American Express. To quickly reach as many people as possible, the brand made Facebook the hub of its marketing efforts for the initiative. The challenge.

CSR 237

CSR Small Business Case Study Communities 237

Convince & Convert

JULY 6, 2010

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Don’t be Shy.

CSR 137

CSR Social Media Strategy Consultant 137

The Realtime Report

DECEMBER 13, 2012

Amid rumors that the chain had been “caught out” by its campaign, Lidl rounded the number of meals up to 10,000 and “branded the campaign a success.” Was this a good move for the brand? Comments my favorite part of this case study is that they did exactly.

Hashtag 147

Hashtag Campaign Case Study Banking 147

Audiense

MARCH 9, 2017

If you haven’t used direct message campaigns, or have thought a campaign could have performed better, we bring you a collection of use cases and examples of how other brands have used them to achieve success in their marketing activities. Find out all the details of this case study and follow its example. Brand awareness.

Twitter 124

Twitter CSR Case Study Discount 124