Snapchat Shares New Insights into the Effectiveness of Snap Ads for CPG Brands
Social Media Today
DECEMBER 16, 2021
New analysis, conducted by Nielsen, shows that Snap ads can be highly effective for CPG brands - especially AR campaigns.
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Social Media Strategies Summit
JUNE 8, 2023
Brands have many reasons to move away from the social media giant Facebook. But the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family? Here are six brands achieving killer results on Facebook in 2023 to inspire you. So Facebook can’t be all bad.
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Sherrilynne Starkie
FEBRUARY 23, 2013
Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Bloggers are important in PR.
Ignite Social Media
MARCH 18, 2024
However, while Duke certainly has some inherent advantages being one of the premier brands in college basketball, I believe their approach contains numerous takeaways that any social media marketer can apply, no matter what industry you’re in. ” For many brands, social media is still under-resourced as an afterthought.
Firebelly
DECEMBER 4, 2012
From the Nielsen Social Media Report for 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer. 10 of the best social media campaigns from 2012.
Sprout Social
AUGUST 25, 2022
Brands will spend differently depending on their unique goals. That number includes all costs related to content creation, advertising campaigns and social media management software. Ad campaigns. Anderson explains, “Before finalizing your social ad campaign budget, pinpoint your goal, campaign duration and audience.
Ignite Social Media
JULY 15, 2021
So you can use Lenses to advertise your brand. Think of Lenses as a way to layer your brand onto a user’s content. So if you’re a cosmetic brand, you can use a branded Snapchat Lens to let users try a digital makeover. It’s an ad format too. Lenses work on the rear-facing camera as well.
Waxing UnLyrical
NOVEMBER 20, 2018
Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. For example, if a PR pro garnered coverage for their brand in Forbes , they may report the circulation of Forbes as the potential audience size that saw the message.
Sprout Social
NOVEMBER 2, 2023
Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints. Guide multiple departments.
The Realtime Report
APRIL 7, 2014
Twitter, Kantar expand global data partnership – Twitter and marketing data agency Kantar have expanded their partnership with a 5-year deal to develop new research tools that will measure the effectiveness of ads, glean consumer insights and gauge brand performance (AdWeek). Any social media updates that we missed?
Social Media Strategies Summit
NOVEMBER 7, 2018
In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. There is a lot of chatter about emerging social media sites, and where brands should make investments in 2019. Social media platform your brand should check out: Houseparty.
Mindjumpers
NOVEMBER 23, 2012
As for 2013, Mindjumpers’ CEO and founder, Jonas Klit Nielsen, predicts that we are heading towards a future where brands invest in people who are highly skilled in content creation and where brands become publishers: “Companies need to be ready to think as publishers and not marketers. What does this mean?
Socialmedia.biz
JANUARY 14, 2020
According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. Sheryl Sandberg, the COO of Facebook also recommended creating 6-second ads to achieve “higher brand metrics across the board”.
Sprout Social
JUNE 14, 2022
In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. Types of SMS marketing campaigns. There are many types of SMS marketing campaigns, from simple and straightforward to more complex.
Webbiquity SMM
MAY 6, 2014
Hosted by the Duluth Area Chamber of Commerce and online agency aimClear, the conference will focus on “the strategy, tactics and tools necessary to conquer social media, boost online engagement, increase social market share and avoid wasteful social media campaigns.”
Audiense
JULY 7, 2017
A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from!
Convince & Convert
SEPTEMBER 2, 2015
More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing. Does the influencer have a history of bashing brands online?
Pixlee
OCTOBER 18, 2016
Brands are quickly catching on to the value of influencer marketing. Investing in these campaigns pays off – and it goes beyond way Instagram influencer marketing to other platforms and a wide variety of topics. While many brands have increased their content production, one source reported that engagement was down 60%.
Ignite Social Media
MAY 9, 2017
In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print. When benchmarking your brand’s performance against competitors or an industry, it should be easy enough to pull likes, comments, and shares over fans/followers. Not All Data Is Public.
Mindjumpers
JULY 27, 2010
New Spice – Study like a Scholar, Scholar Posted by Jonas Klit Nielsen Jul 27th, 2010 Tweet Old Spice Spoof nails it! One of the most popular and talked about campaigns right now is the campaign from Old Spice. One of the most popular and talked about campaigns right now is the campaign from Old Spice.
Audiense
SEPTEMBER 2, 2016
Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. Harriet Harrison, Ogilvy & Mather UK The results were astounding, according to Nielsen/Headstream it was the #1 UK social FMCG campaign of 2015, and purchasing increased 14.5%
Socialmedia.biz
FEBRUARY 23, 2019
With 1 billion users worldwide , Instagram’s rapid user-growth since its inception in 2010 has undoubtedly changed the way brands interact with their existing and potential customers. ” 68% of Instagram users like to engage with brands on an everyday basis, resulting in 58x more engagement per follower than Facebook.
Sprout Social
APRIL 13, 2017
Although some marketers have questioned the value of influencer marketing , it has become one of the most effective marketing tactics for many successful brands. Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Are you looking for a lift in brand awareness metrics?
Sprout Social
DECEMBER 29, 2022
You built your brand into one that consumers love and trust. Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. You did it.
Mindjumpers
SEPTEMBER 28, 2015
The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. As with anything, if the majority of brands and your competitors are doing the same thing, then it becomes noticeable and potentially damaging to any businesses that don’t keep up.
Mindjumpers
JULY 16, 2010
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Old Spice: Successful Social Media Campaign Evolution of Privacy on Facebook » The Story of The World’s Most Powerful Social Network – Facebook Posted by Jonas Klit Nielsen Jul 16th, 2010 Tweet As written on my blog , the movie about how Facebook got (..)
Mindjumpers
AUGUST 5, 2010
5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism. This is understandable.
Mindjumpers
SEPTEMBER 3, 2010
An Interactive YouTube Campaign By Tipp-Ex » Watch out for Danish start-up – bringing you a social work platform Posted by Jonas Klit Nielsen Sep 3rd, 2010 Tweet Social network, working and communication platform, Facebook for business, new CEO, former founder of Zyb – this seems like an interesting mixture right?
Bill Hartzer
MAY 26, 2010
Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.
Mindjumpers
AUGUST 11, 2010
The hamsters turn the KIA Soul into a hipster car and as I said in the beginning of this short post, I thought it were so down and hot damn diggidy cool that we got our car replaced on that parking lot with a KIA Soul Similar Posts: Toyota Goes Viral With Hip Hop Family Car Old Spice: Successful Social Media Campaign Old Spice Spoof nails it!
Mindjumpers
JUNE 26, 2010
This post is dedicated to the people working at the 170 RCT (Torture Rehabilitation Centers) around the world, the men and woman that have chosen to stand in the front line, spending their lives to help others – these people get my outmost respect and tribute.
Mindjumpers
AUGUST 31, 2010
» Flowtown – an Interesting Social Marketing Tool Posted by Jonas Klit Nielsen Aug 31st, 2010 Tweet What if you could take your e-mail customer or lead list, and very easy get their social profile and get to know them? Imagine you could segment them in how influential they are on the social web. And when they speak, people listen.
Waxing UnLyrical
DECEMBER 14, 2016
All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Source: Nielsen Global Trust in Advertising Survey. Employee advocacy can help you make that possible. Platforms like Circulate.it
Pixlee
NOVEMBER 15, 2018
With larger influencers losing some authenticity and credibility, and with microinfluencers still too pricey, brands are now investing in the vast realm of “nanoinfluencers.” The NYTimes defines nanoinfluencers as social media users with between 1,000 and 5,000 followers — who can drive sales and brand loyalty.
Mindjumpers
AUGUST 3, 2010
» Welcoming new colleagues and old ones in new jobs at Mindjumpers Posted by Jonas Klit Nielsen Aug 3rd, 2010 Tweet Yesterday was the end of summer vacation at Mindjumpers and it brought a day with new faces and old faces in new jobs and positions.
Mindjumpers
JULY 6, 2010
People from all continents are represented in the jury – it is truly international, and many of them with great credentials within marketing, communication, branding and social media. The scope and diversity of the jury is for me an insurance that they will be able to pick the best practice and winner in the different categories.
SocMed Sean
JANUARY 8, 2012
Because social networks have opened up the opportunity for consumers to easily share their opinions of products, brands and services and statistics clearly show that consumers prefer to purchase based on recommendations from family, friends and peers than they do based on marketing material.
Hootsuite
MAY 18, 2023
Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Partnering with relevant brands and influencers can increase your reach and help create more engaging content for your short-form videos.
Mindjumpers
JULY 30, 2010
We know that people talk to others about products, brands and services. To understand word-of-mouth and thus word-of-mouth marketing, we need to understand why people share stories, including brand and customer experiences, product recommendations etc. Like Mindjumpers, he is associated with Social Marketing Forum. with others.
Janet Fouts
DECEMBER 30, 2014
I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 38% of Millennials are bilingual. They’re social.
Convince & Convert
NOVEMBER 15, 2013
And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Creating Brand Advocacy. ” Over the past two years, he has built the position into what it is today: “It’s all about building advocacy for the Nissan brand.” Is Nissan building brand loyalty ? Listen Now.
Razor Social
MAY 15, 2019
An influencer that you want to work with should: Have an audience that is relevant to the audience you want to target Be able to demonstrate a high level of engagement Show their work with previous brands together with results Show their influence amongst other influencers Demonstrate that they deliver valuable content Show they can be trusted.
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