Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing. Does the influencer have a history of bashing brands online?

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Influencer Brands Marketing Authentication 60

Pixlee

SEPTEMBER 23, 2017

Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. So, where do you start as a brand?

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Travel Influencer Brands Airlines 66

Waxing UnLyrical

SEPTEMBER 25, 2012

Well, she did such a great job the last time (when she moderated a lively discussion about Kred and Klout), that the folks at Kred got interested in participating in the chat. We were curious about how Kred rewards campaigns are working out for brands, but apparently we’ll have to wait a bit to hear some results.

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Klout Overview Influencer Hosting 204

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. 640 Million on Facebook.

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Lurker Klout Policies Consultant 203

Convince & Convert

AUGUST 3, 2011

This is an interview I did with Klout for their Klout Stars series , where they ask “influencers&# about their background in social media. I was originally a political consultant, helping manage campaigns for Governor, U.S. How did you get started in social media? Senate, and President. Third, there is NO shortcut.

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Influencer Klout Retail Curation 127

Pixlee

OCTOBER 18, 2017

Such users are especially effective to brands because of their specific interests and appeal to niche audiences. Along with their higher engagement rate, micro-influencers are usually less expensive for brands than their more well-known counterparts. First and foremost, why does your brand want to use influencers in the first place?

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Influencer Brands How To Fashion 43

Social Media Marketing

MAY 8, 2013

Video, mobile, content marketing secrets, Facebook statistics, brands playing with fire via controversial co-creators and more, it''s This Week in Social Media. Being a community manager is more than just posting to social networks on behalf of brands. Why does your brand need a content studio? Because, chicken.

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Social Media Automotive Klout Flipboard 160

The Realtime Report

DECEMBER 12, 2012

and AOL data analytics brainiacs, the company says it has created the first social media system that uses AI to understand and analyze millions of social conversations in realtime, and then convert them into campaigns that can be tracked and measured. Amplfy goes way beyond using a one-dimensional Klout score to rank influencers.

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Social Media Management Influencer Platform Social Media 191

Akamai Marketing

MARCH 31, 2011

Leave a Reply Cancel reply Subscribe via Email Meet Tara Coomans Recent Posts Klout – What’s it all About? I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. What’s your social currency?

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Social Media Klout Policies Forums 188

Akamai Marketing

MARCH 23, 2011

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.

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Review Company Klout Policies 142

Webbiquity SMM

JANUARY 24, 2011

Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once? For those accustomed to getting stratospheric scores on standardized tests, Klout can seem a bit harsh. Create video emails? twebevent.

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Tools Social Media Lithium Sysomos 206

Twist Image

FEBRUARY 19, 2012

Schaefer over at Grow Blog is about to publish his second book, Return On Influence - The Revolutionary Power of Klout, Social Scoring, and Influence Marketing , which dissects the fascinating world of scoring an individual consumer's true influence in the online channels. Is it the success of a Facebook campaign? advertising.

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Klout Marketing Influencer ROI 81

Kikolani

MARCH 22, 2013

15 Tools For Generating Killer Content – Many of the same tools we use for keyword research and link building tactics, in addition to a few new sources, can be used to brainstorm campaigns or uncover awesome ideas. Need to re-launch your job search campaign? Business / Career. I give you 4 bold steps to do that!

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Mashup Resources Klout FeedBlitz 128

Convince & Convert

JANUARY 28, 2014

The story that stood out the most and gave me the warmest and fuzziest feeling was Scott Thomas’s example of how well Char-Broil treats him and how well they run their blogger outreach campaigns. An Ongoing Campaign. Keep in mind that “the best” is subjective and different for every brand. Naturally, I wanted to know more.

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Blogger Case Study Klout Influencer 151

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns.

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Influencer Tools Marketing Klout 76

Akamai Marketing

APRIL 30, 2009

The NHL is already using this Twitter extension to connect its brand with fans. Will brands start holding Tweet-ups for their followers that are sponsored? You can’t sponsor Twitter – but you can sponsor Twitter-ups. When will tradeshows start hosting Tweet-ups around the country to build momentum for their events? I think so.

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Eventful Twitter Klout Policies 116

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

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Mobile Klout Policies Tourism 124

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Our primary audiences were PR professionals and social media consultants who were looking for an inexpensive solution to monitor and track their customer’s brand on social media. What we noticed however was that fewer than 15% of registered users cared to setup a basic campaign and about 4% returned again after the first registration.

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Press Release Patterns Marketing Klout 142

Convince & Convert

NOVEMBER 23, 2010

Companies like PostRank (with its analytics product), and Klout (with its online influence measure) and leading this integrated metrics parade. I can do the exact same thing for your paid search campaign, banner ad campaign, and your website home page. Optimizable Metrics instead of Happenstance. Convince and Convert Recommends.

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Metrics Postrank Klout Marketing 127

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. You need to identify and activate the passion for your brand.

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Influencer Klout How To Blogger 155

Koka Sexton

JULY 18, 2015

Being able to tap into the social networks of an influential person or thought leader in an industry and have them share your message usually exceeds expectations from normal marketing campaigns. People would be boasting about how they were ranked #1 on Klout for anything from LinkedIn to content marketing. Advertising. Direct mail.

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Influencer Klout Marketing Wiki 40

Buzzlogix

MAY 15, 2017

You can also see how the public perceives your brand versus the competition. Klout is social media monitoring software that must be mentioned. Overall, Klout is a great Twitter tool for measuring influence through engagement. Overall, Klout is a great Twitter tool for measuring influence through engagement. TweetReach.

Social Media 40

Social Media Tools Klout HootSuite 40

Akamai Marketing

FEBRUARY 8, 2011

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. There is even a feature to add additional pages, great for blog-specific campaigns and funnel analysis and comparing it to Engagement Events.

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Postrank Analytics Tools Klout 134

Kikolani

FEBRUARY 24, 2011

Online Business / Personal Branding. How to create a profitable Facebook ad campaign – a nice run through of the right settings to setting up a successful Facebook ad. 5 free tools for competitor keyword research – want to target more keywords in your SEO campaign? Personal Development / Productivity. Try this tip!

Mashup 142

Mashup Resources Klout eBook 142

Danny WhatMough

OCTOBER 31, 2014

Amazon comes top of Klout’s list of social brands. Twitter is losing Execs … Facebook’s advertising revenue has grown by 64 per cent during its third quarter. The Queen tweeted ! Facebook allows page admins to save drafts of posts.

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Microsoft Klout Twitter Campaign 40

Waxing UnLyrical

AUGUST 16, 2012

Bounce utilized a “Likes for charity” strategy in the contest, doing a great deed by donating over $7,000 to the Impact a Hero Campaign, and another sum approximately as large to the Boot Campaign, both of which are dedicated to supporting the American military. It worked, too.

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Journal Compete Team Klout 175

ProBlogger

JULY 2, 2014

You will have noticed this week we have learned how to reach out to brands for advertising and sponsorship on our blogs – and the best way to sell yourself is to have all your details in a handy, professional media kit. Regular post topics or features that would appeal to brands. for potential brands.

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Brands Overview Price Blogger 55

Hootsuite

NOVEMBER 25, 2015

Finding the right influencers and building relationships is hugely important for your brand. You can understand why 84 percent of marketers expect to launch at least one campaign involving an influencer in the next 12 months. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns.

Influencer 40

Influencer Tools Marketing Klout 40

Akamai Marketing

OCTOBER 30, 2012

Here’s an example: let’s say there is breaking news relevant to your brand or company. Here’s another example, during the recent tsunami warning in Hawaii, only one travel and tourism brand was active in the discussion: Starwood Hawaii . Don’t rely on a Klout score exclusively. Its just not enough.

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Activities Communities Social Media Class 138

Techipedia: Tamar Weinberg

AUGUST 2, 2011

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise.

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Tools Tips Marketing Social Media 277

Convince & Convert

APRIL 18, 2012

Collaborative pinboards provide a nice clean way to keep press mentions, blog post ideas, inspirational artwork for advertising campaigns, or even funny things that your team collects around the internet for moral support. If you’ve ever launched a blogger outreach campaign, you know that influencer identification goes beyond the Klout score.

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Tools Products Social Media Collaboration 156

Convince & Convert

AUGUST 10, 2010

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? I did not work on the Klout campaign.

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Social CRM Influencer Klout Social Media 133

Convince & Convert

FEBRUARY 17, 2012

The Cartographer : Jay suggests that agencies need to be able to guide companies on how to map a social media campaign , not only so that the company can interface with the external world but also so that everyone within the company is on board. Where are they? What do they respond to? This is only the tip of the iceberg, too.

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Klout Reputation Proposal Consultant 116

Razor Social

NOVEMBER 29, 0002

NOTE: Thanks to the following people for contributing to the social media compass: Brian Carter, Mark Schaefer, Lilach Bullock, Dan Purvis, Martin Jones, Mark Fidelman, Steven Eisenberg, Stephan Hovnanian, Julia Bramble, Emeric Ernoult, Gregory Bailey, Beatrice Hunt, How to track product/service campaigns. post, ad, pinned post etc.),

Analytics 89

Analytics Social Media How To Analysis 89

Danny WhatMough

NOVEMBER 25, 2011

The main thrust of what I was saying was that digital PR offers professionals exciting new opportunities to reach audiences and also measure and evaluate what it is that we do for the brands we work for. Digital PR – A presentation at Westminster University. View more presentations from Danny Whatmough.

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Klout Course Education Analytics 59

Sprout Social

MAY 20, 2016

Sure, this is true to an extent, but–in order to stay relevant and remain successful, you should be keeping tabs on what other brands in your industry are doing. For established industries with large brands that hold most of the market share, determining who your competitors are might not be necessary. Who outranks you in SEO?

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How To Klout Analysis Metrics 41

Sprout Social

DECEMBER 27, 2016

Extra Points: Check in on a marketing campaign. Collaborate with another department for future campaigns. Review marketing campaign success. Figure out what kinds of automation is best for your brand. Followerwonk and Klout can come in handy when you’re looking for new accounts. Write and/or edit blog posts.

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Social Media How To Hashtag Publishing 76