Hootsuite

JULY 8, 2020

At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. I sat down with some experts at Hootsuite and they shared how our strategic efforts work together. Organic is essential for building your brand and growing your community.

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HootSuite Organization Strategy Metrics 109

Hootsuite

MARCH 27, 2024

Bonus: Download a free guide to social advertising and learn the 5 steps to building effective campaigns. Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. Larger and more experienced teams will have the capacity to lean into more complex social ads and campaigns.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Hootsuite

JULY 8, 2020

At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. I sat down with some experts at Hootsuite and they shared how our strategic efforts work together. Organic is essential for building your brand and growing your community.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Hootsuite

MARCH 26, 2024

From creating content to requesting approvals to managing different brand accounts, every part of the social process can benefit from feedback or, at the very least, a second opinion. Try Hootsuite Inbox 2.0 Hootsuite Inbox allows you to create saved replies for frequently asked comments, questions and DMs.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Hootsuite

FEBRUARY 13, 2023

And then learn how you can use Hootsuite to measure results. Well, it often makes for perfect content for your brand. Whether you’re laughing about your early brand flubs or posting pics of your very first office in your parents’ garage, looking back on the past is a great way to keep it light and playful.

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Brands HootSuite Hashtag Instagram 145

Hootsuite

FEBRUARY 16, 2022

If branded content and influencer collabs are part of your Facebook marketing strategy in 2022, Brand Collabs Manager should be on your radar. This monetization tool brings brands and social media creators together to create and share branded content that builds trust and expands reach. Have at least 1,000 followers.

Brands 95

Brands HootSuite Project Metrics 95

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. And then learn how you can use Hootsuite to measure results. This can include both branded hashtags and generic hashtags. What are hashtag analytics? Clear data.

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Hashtag Analytics Tools HootSuite 91

Hootsuite

NOVEMBER 14, 2022

And brands… As you know, social media changes constantly. Creators and brands, this article is chock full of strategies for both of you. Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media.

Social Media 112

Social Media Brands Tips Affiliate marketing 112

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Benefits of a social media workflow An effective social media workflow ensures that every post is well-crafted, timely, strategic, and aligned with your brand guidelines.

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Template Templates Social Media Tips 134

Hootsuite

NOVEMBER 2, 2022

Pro: It’s great marketing for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Read on to find marketing advice for creating successful (and con-free) sponsored content for your brand. Expectations can fluctuate from creator to creator and from brand to brand.

Brands 96

Brands Collaboration HootSuite Influencer 96

Sociallyin Insider Blog

JULY 9, 2021

17 EPIC CONTENT MARKETING EXAMPLES TO BOOST YOUR BRAND. How Using Multiple Content Marketing Examples Can Boost Your Brand Name. What We Can Learn from Content Marketing Examples Successful Brands Use. Hashtag Campaigns - Red Cross. Hootsuite's Viral Video: "A Game of Social Thrones". What is Content Marketing?

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Examples Brands Content Marketing 93

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Social media listening tools like Hootsuite Streams are a great place to start when it comes to monitoring.

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Social Media Sentiment HootSuite Analysis 102

Social Media Network Marketing

MARCH 6, 2024

You post engaging content, run exciting campaigns, but struggle to gauge the impact. ? Imagine having a bird's-eye view of everything happening around your brand online. Measure the success of your campaigns But how do you choose the right tool? Hootsuite: Tracks conversations and schedules posts across multiple platforms.

Social Media 56

Social Media HootSuite Analysis Trends 56

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Brand loyalists.

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UGC Content HootSuite Authentication 145

Hootsuite

MAY 31, 2023

Are you a Hootsuite user? Try OwlyWriter AI to get social media-optimized captions for any network directly in your Hootsuite dashboard. Develop a content plan to increase followers for [DESCRIBE BRAND] on Twitter. Not only to make sure they’re accurate but also to make sure that they fit the tone and style of your brand.

Social Media 140

Social Media HootSuite How To URL 140

Hootsuite

JULY 7, 2022

Looking for some help on how to incorporate nanoinfluencers into your marketing campaigns? It’s a relatively new strategy that lets brands work on campaigns with online personalities. The brand gets increased product visibility and awareness. The brand gets increased product visibility and awareness.

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HootSuite How To Influencer Price 103

Hootsuite

AUGUST 16, 2023

You can also find tons of tutorials on YouTube (shoutout, Hootsuite Labs !), Allowing your teammates to jump in to edit dates, add campaigns, or share their thoughts is vital. Hootsuite Not to toot our own horn (absolutely to toot our own horn), but we’ve got Hootsuite holding down the number one spot on this list.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. You can stay in stalker mode by just reading, or create a branded account to directly engage with users. Vector’s ad wouldn’t make much sense in a general campaign, but it fits here.

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Reddit Brands Meme Forums 100

Pixlee

AUGUST 25, 2021

From influencer marketing to video-sharing, Instagram now offers marketers creative space to grow brand awareness on a channel their audience already loves. 90% of brands have a business account on Instagram, which means that this platform is really the center for building a successful brand.

Instagram 86

Instagram UGC Brands Hashtag 86

Hootsuite

APRIL 12, 2021

A social media employee engagement strategy is a plan that outlines how your employees can amplify your brand’s visibility on social media. It should include tactics that encourage your employees to share branded content to their social media profiles as well as tools that help you distribute content to your team and track performance.

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Engagement Social Media Strategy Tools 139

Hootsuite

MAY 15, 2023

How do you keep marketing messages, branding, and customer experience consistent with, quite literally, so many cooks in the kitchen? Franchise social media marketing is promoting your brand and engaging customers at both the corporate and local levels, while ensuring messaging and values remain consistent across all social profiles.

Social Media 92

Social Media HootSuite Guidelines Marketing 92

Hootsuite

MAY 3, 2021

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. They include information about the link’s placement and purpose, making it easier to track clicks and traffic from a specific social media post or campaign. Campaign source. Campaign medium.

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Sample Code Social Media HootSuite URL 145

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Let them know about any promotional campaigns you’re running. You can also tease future campaigns with ‘coming soon’ posts. And to crowdsource sentiment on your brand. It gives you legitimacy.

Instagram 117

Instagram HootSuite UGC Influencer 117

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. You text your partner a pic of the chocolate bar you want from the store.

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HootSuite URL Analytics Forums 120

Hootsuite

SEPTEMBER 6, 2023

List what brands you’ve worked with, which platforms you’ve used, and brief details about their followings. If you can throw in a concrete, numerical achievement (for example, “I increased this brand’s Instagram follower count by 5%,” or “I doubled engagement rate on TikTok for this brand in three months”), even better.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Hootsuite

SEPTEMBER 21, 2023

In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. A brand’s follower count can skyrocket, but if those followers aren’t engaging with your content, what good is that? Which reminds us: never buy followers. Trust us. )

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Metrics Examples Marketing HootSuite 107

Hootsuite

JULY 21, 2022

Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. To find this answer, you’ll need to do a few simple calculations to determine which marketing campaigns benefited your business the most. These could be: Raising brand awareness.

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ROI HootSuite Cost Campaign 113

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is influencer marketing?

Influencer 145

Influencer Social Media Marketing How To 145

Hootsuite

FEBRUARY 24, 2023

Hootsuite does everything Social Studio does and more for a fraction of the cost. Plus, Hootsuite has a free Salesforce integration and many customer relationship management (CRM) tools to make your migration painless. Hootsuite offers all the most popular Salesforce Social Studio features and more. 1 Social Media Tool Create.

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HootSuite Social Media Management Tumblr Hashtag 83

Hootsuite

JANUARY 13, 2022

Marketers need to start with social media optimization (SMO) to get the most out of their social media campaigns. In this article, we’ll provide you with easy-to-do social media optimization techniques to help improve your brand’s visibility on social media, get more engagement for your posts, and get your audience telling you what they want.

Social Media 145

Social Media HootSuite Hashtag UGC 145

Hootsuite

APRIL 3, 2023

Are you tired of seeing all the happy, smiling brands around you, animatedly chatting about their latest successful campaign while you’re on the sidelines wondering when it’ll be your turn to get engagement, too? Save time and easily promote your brand with a professional design. Establish and reinforce brand awareness.

Engagement 110

Engagement UGC Facebook HootSuite 110

Convince & Convert

OCTOBER 9, 2017

You need to be marketing to this demographic, which means you need to consider marketing on Instagram as a great opportunity to build your brand and generate leads. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results.

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B2B Instagram Brands Hubspot 158

Hootsuite

MAY 29, 2020

Here’s where Hootsuite can help. Hootsuite has been a longstanding, trusted partner of LinkedIn’s for more than 10 years. Hootsuite Amplify makes it extremely easy for employees to safely share pre-approved content to become brand advocates, or personalize content for thought leadership pieces. Engage employees.

LinkedIn 140

LinkedIn HootSuite Skills News 140

Hootsuite

MAY 18, 2023

Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. hootsuite working from home in style #wfh #smm #socialmediamanager #corporatemillennial ♬ original sound – Hootsuite Why is short-form video so popular? What is short-form video?

Video 112

Video HootSuite How To UGC 112

Hootsuite

SEPTEMBER 23, 2022

Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. Social media writing is a crucial element of any brand’s social presence. It can make or break a campaign or your entire social media marketing strategy.

Social Media 145

Social Media Tools Tips HootSuite 145

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Source: Hootsuite. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty. Source: Hootsuite.

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Social Media Meme HootSuite Influencer 142