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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest.

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Health Care Needs Digital Marketing

Small Business Mavericks

For instance, that rash of Twitter users doing the Popeye pose is part of the 2015 #StrongArmSelfie campaign — an effort to raise awareness for colorectal cancer screening. How much awareness has been raised? Here are the numbers: It launched March 1, 2015.

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An Interview with Advocate Health Care: Case Study #StoriesOfTheGirls

Diva Marketing Blog

Advocate Health Care launched a unique program to bring attention to breast cancer prevention, treatment and support. About Advocate Health Care. Advocate Health Care is the largest health system in Illinois and one of the largest health care providers in the Midwest.

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I Am Terrific! A Lesson in StoryBranding

Dave Fleet

Take stock of the how often brands depend on self praise in their advertising, as in “we are reliable, we are caring, tasty, smart, cool, friendly, sexy etc.” I thought all along that this health care center that I come to for the sake of staying alive was just mediocre. Nobody talks this way.

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Super Bowl LV Social Media Trends

Ignite Social Media

While most brands spent the majority of their big game advertising budgets on TV spots ( though there were some changes this year ), others took to social media to engage fans and promote their brands. Brands Banking on TikTok. 10 other brands stepped up on TikTok and promoted branded hashtag challenges for the big day.

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Presidential Elections, Pandemics, Natural Disasters: When to Pause Your Social Media Channels

agora pulse

Does the situation directly affect our brand or our customer base? When an issue is relevant to your brand, your mission, or your local area, it’s much more important to acknowledge the situation and respond thoughtfully. Has our brand taken a stance or planned a response to the situation? You don’t want to appear tone-deaf.

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6 Ways Small Businesses Are Celebrating Earth Day

Buffer Social

A 2021 study by Deloitte found that 34 percent of consumers choose brands that have environmentally sustainable practices. Sometimes, a simple approach is better than an elaborate campaign, especially when there’s an important message to get across. Keep it simple with an informative message.