Bill Hartzer

NOVEMBER 6, 2009

Bing , one of the newest search engines on the block powered by Microsoft, had a great opening with a strong marketing campaign, but lately has been declining on the number of new users to the search engine. This helps to keep a sense of excitement and curiosity around their brand. NASDAQ: SCOR) has released their monthly comScore.

Engineering 116

Engineering comScore Microsoft Yahoo 116

Firebelly

OCTOBER 22, 2009

We’re watching videos so often, that Comscore reported in 2007 that “Americans viewed more than 7 billion video streamsonline.” Comscore stated: “YouTube.com drove the lion’s share of the video streamingactivity at the Google Sites property, with 53.5 Much of this brand has been established through video. It isused to brand.

comScore 100

comScore Video Apple iPhone 100

Sprout Social

MAY 10, 2019

According to a 2016 study released by Comscore and YouTube, 35% of the 2,940 respondents selected YouTube as their “one preferred provider,” while just 19% chose TV. The same study also found that YouTube’s TrueView ads worked in synergy with TV ads to improve brand metrics like ad recall. 3. Millennials prefer YouTube over TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Convince & Convert

FEBRUARY 19, 2016

In October, we launched a partnership with Snapchat, running two custom filters nation-wide for our cyber bullying prevention campaign called “I am a Witness.” AIDS-fighting organization RED recently launched a partnership with Snapchat as well, with the Bill and Melinda Gates Foundation donating $3 for every branded filter used.

comScore 60

comScore API Journal Advertising 60

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. Facebook’s Q2 earnings show mobile growth, U.S.

Social Media 162

Social Media Flipboard Journal comScore 162

Convince & Convert

JANUARY 20, 2016

It will always be different depending on the industry, and you need to tailor it to your brand and audience. Below are three banner ad best practices that should be avoided in some cases, depending on the industry, brand, and audience. You need to make sure that your image is truly related to your industry and brand.

Guidelines 60

Guidelines comScore Metrics Advertising 60

Convince & Convert

MARCH 17, 2016

It’s a reality that your brand should not only be aware of but also embrace. As a brand, it is your responsibility to keep tabs on the content that is generated about you. Obviously, the brand has a tremendous amount to be gained by promoting their product. This includes video. Why is that? They have a vested interest.

Video 60

Video UGC Content comScore 60

Social Media Marketing

APRIL 23, 2013

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. Don''t try this at home: 5 Publishing Tricks That Brands Should Avoid While content marketing gets a lot of play, there''s also a lot of frustration around the industry.

Social Media 165

Social Media Tumblr Authentication comScore 165

Convince & Convert

JULY 7, 2011

average, based on Comscore’s findings to that effect in May, 2011). In the interest of mathematical equanimity, both of these % are actually slightly higher because some portion of the email recipients were already fans of the brand on Facebook). I give Buca credit for putting so much weight behind their liking campaign.

Press Release 150

Press Release comScore Cost ROI 150

Writtent Blog

JULY 10, 2013

Mark Donovan, SVP of Marketing at ComScore recently stated “this pronounced shift in consumer behavior is simply too large for [companies] to ignore.” Image credit: Watchakarun/freedigitalphotos.net. 71% of smartphone owners have used their device to research branded products or services. Source: comScore ).

Statistics 108

Statistics Mobile comScore Marketing 108

Proactive Report

APRIL 23, 2010

A study from GroupM Search, M80, and ComScore found that consumers exposed to a brand’s social media content are 2.8 times more likely to search on that brand’s terms. Consumers exposed to a brand’s social media are 1.7 Tips from Mashable on how to make the best of both worlds: Make your social campaigns search-friendly.

Social Media 74

Social Media comScore Paid Search Yahoo 74

Firebelly

MARCH 5, 2010

Facebook and Twitter Access via Mobile Browser Grows by Triple-Digits in the Past Year By comScore A study on social networking access via mobile browser found that 30.8 The Oscar buy is also about leveraging the investment on Facebook and Twitter. points from 22.5 percent one year ago. This prevents automated programs from posting comments.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Akamai Marketing

FEBRUARY 9, 2011

The recent release of ComScore’s Digital Year in Review provides detailed information on search and advertising. Use different mediums and tools to support your objectives, don’t allow your campaigns or departments or objectives be funneled into a single silo. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Sprout Social

NOVEMBER 22, 2016

We know how powerful social media can be for branding. Building an audience of hundreds of thousands of followers is nice, but does your brand have the ability to get them to take action? In a recent study from comScore, 80% of time spent on social media is through a mobile device. Make Your Landing Pages Mobile First.

Conversation 40

Conversation Social Media Tips comScore 40

Buffer Social

JANUARY 25, 2018

On top of these statistics, comScore’s 2017 U.S. This is in line with why we think organic social media is for engagement and brand building, not referral traffic or revenue. User-generated content featuring a brand drove seven times higher engagement than brand-generated Facebook posts 29 Mavrck , 2017.

Social Media 111

Social Media Trends Report Survey 111

Convince & Convert

MAY 29, 2018

comScore ]. Those audiences include people outside your brand’s connections, many B2B targets, and the people who are on social media less often or are less active. Compare that to even a small-spend ad campaign, and you quickly see how limited unpaid reach is in most cases. Wordstream ]. You Reach Enough People.

Platform 150

Platform Campaign Video YouTube 150

Bill Hartzer

FEBRUARY 8, 2010

Across the Internet, in news, blogs, tweets and other social media , millions of people are talking about major brands. This “buzz” can be produced by product launches, ad campaigns, PR events, earnings reports, a single consumer‘s product experience, and many other triggers, even scandals and rumors. billion in paid advertising.

News 109

News Report Social Media Reputation 109

Hootsuite

MARCH 2, 2020

Pinterest rates as the 10th most relevant brand in the U.S. Last year’s Prophet Brand Relevance Index put Pinterest in 10th position, behind companies like Apple, Spotify, Android, and Disney. And according to a recent study by ComScore , more than 80% of U.S. Not only that, 78% of Pinners think content from brands is useful.

Statistics 145

Statistics Marketing HootSuite Advertising 145

Mindjumpers

AUGUST 9, 2010

Analysis by Mikolaj Jan Piskorski and visualization by Tommy McCall Sources for the analysis: TRENDSTREAM COMSCORE CIA WORLD FACTBOOK Mindjumpers. [.] Click to view large image Source: Harvard Business Review, 88, 7/8, July-August 2010, issue. Fonte: Harvard Business Review, 88, 7/8, July-August 2010, issue.

comScore 232

comScore Microblogging Analysis Nielsen 232

Proactive Report

MARCH 18, 2016

Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Eighty-six percent of millennials say that user-generated content is generally a good indicator of the quality of a brand or service. comScore). Brands don’t own their real-estate on Facebook, Instagram etc.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Twenty-five percent of search results for the world’s 20 largest brands are links to user-generated content. Eighty-six percent of millennials say that user-generated content is generally a good indicator of the quality of a brand or service. comScore). Brands don’t own their real-estate on Facebook, Instagram etc.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Mindjumpers

OCTOBER 26, 2011

million for the year ending in August 2011, says a new study by comScore. More mobile users read posts from brands about their events (53%) than they do those from celebrities (45%). Take a look at the growth here: What does it mean for brands? Tweet Twitter is now the fastest growing social networking site among U.S.

Mobile 203

Mobile LinkedIn comScore Twitter 203

Webbiquity SMM

OCTOBER 8, 2013

Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. Re-tweet positive PR and update followers daily during the event.

Social Media 207

Social Media ROI B2B Marketing 207

Webbiquity SMM

FEBRUARY 7, 2012

Dan Nelms dives into a Comscore report which found that although Facebook engagement is increasing (the average time spent on the site per user per month increased from 4.6 of respondents said they’d be either somewhat less likely or far less likely to buy from that brand.” hours to 6.3 for the year).

Statistics 190

Statistics Research Social Media B2B 190

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Global media analytics and measurement company, ComScore , states that 45.4% Honesty plays a pivotal role in the story of your video marketing campaign. Facebook video ads give brands with a limited budget to market on the social site. Call to action.

Video 111

Video Tips Marketing Film 111

Kikolani

JUNE 23, 2016

So you’ve done your content, social media and email marketing campaign. Global media analytics and measurement company, ComScore , states that 45.4% Honesty plays a pivotal role in the story of your video marketing campaign. Facebook video ads give brands with a limited budget to market on the social site. Call to action.

Video 60

Video Tips Marketing Film 60

Sprout Social

NOVEMBER 14, 2016

In fact, numerous brands on Instagram have more than one account. But with the opportunity to manage multiple Instagram accounts, how can brands leverage more handles among their audience? Brands know the power of Instagram and understand how critical it is to engage, monitor and track users.

Instagram 40

Instagram Brands How To Fashion 40

Audiense

MARCH 13, 2017

Hillary Clinton hired a team which grew to over 800 people working specifically on her campaign, and which spent $332M on advertising, dwarfing her victorious rival’s spend. Donald Trump’s victory came despite only spending $18M on advertising, with a campaign team that consisted of 80 people in August, and didn’t grow far past 100.

Groups 125

Groups Groups Data Analysis 125