Unmetric

MARCH 2, 2017

In this piece, we specifically look at metrics, content, and campaigns of 15 brands. Brands Analyzed: Abbvie, Allergan, AstraZeneca, Bayer, Boehringer Ingelheim, Bristol-Myers Squibb, Eli Lilly & Company, GSK, Johnson & Johnson, Merck, Novartis, Novo Nordisk, Pfizer, Roche, Sanofi. Content & Campaigns.

Pharmaceuticals 60

Pharmaceuticals Industry Brands Metrics 60

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 108

Sentiment Banking Patterns Hotels 108

Social Media Strategies Summit

FEBRUARY 24, 2021

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. In other words, they’re an ideal market for a brand like Tylenol.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Writtent Blog

MAY 7, 2021

This latter point relates to the fact that US Government statements have suggested that they intend to negotiate for US pharmaceutical companies to charge higher prices for medicines sold to the NHS as part of any UK-US free trade agreement. You might not have been able to reach an agreement and are now faced with going to court.

Buy 40

Buy Committee Pharmaceuticals Yahoo 40

Hootsuite

MAY 29, 2023

That’s why a social media risk management plan must be an essential part of your brand strategy. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Your brand, customers, and employees are all active on social media.

Social Media 90

Social Media Tips HootSuite Policies 90

Techipedia: Tamar Weinberg

FEBRUARY 6, 2008

In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). Isn’t reputation management about promoting transparency to build trust in their brand? Were you unsatisfied with it? Works for me every time.

Reputation 125

Reputation Chemicals Issues Consultant 125

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? Joseph | RepuMetrix Inc.

Social Media 155

Social Media Radian6 Strategy SM2 155