Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. You may hear some complain micro influencers are not as savvy about the needs of the brand. Dancing Success.

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Influencer Authentication Survey ROI 237

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Waxing UnLyrical

APRIL 11, 2019

They then approached SA to create a public awareness campaign to help reduce the stillbirth rate in the state of Iowa. The SA team and the Healthy Birth Day founders developed a simple but memorable campaign theme “ Count the Kicks.” Since then, it has become far more than a campaign theme.

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CSR Real Estate Posterous Campaign 200

Waxing UnLyrical

JUNE 27, 2012

It further states that monitoring what people say about your brand is important, as it is seen as a core function of social media, relevant across the entire consumer decision journey. And speaking of buying cars, Nissan Motor Company came up with a social media campaign to engage younger Indian drivers for the launch of its “Micra.”

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Social Media Campaign Flickr Buy 227

Waxing UnLyrical

FEBRUARY 26, 2014

However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers. Recently HCL Technologies (NSE: HCLTECH), India’s fourth largest software services firm, started a global recruitment campaign on Twitter. 21, btw).

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Waxing UnLyrical

NOVEMBER 20, 2018

Instead of publishing repetitive press releases and campaigns built on educated hunches, the Growth PR era is fueled by data-driven, iterative storytelling. For example, if a PR pro garnered coverage for their brand in Forbes , they may report the circulation of Forbes as the potential audience size that saw the message.

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Nielsen Press Release Metrics Smart Phone 140

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. After hearing NAB’s Hillan Klein and Kate Thompson share insights about the Break-Up at Social Media Club Melbourne , I wanted to ask Hillan a few more questions about this campaign.

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Waxing UnLyrical

AUGUST 11, 2014

Why:Storytelling is vital to the success of your brand because of its connection-building power. Why:What’s the secret to making hashtags work for you and your brand? Why:Not every PR campaign will be a shining success. Heather Whaling shares four secret reasons campaigns fail.

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Curation Hashtag Consultant Flickr 219

Waxing UnLyrical

OCTOBER 9, 2012

Brands… and how ironic is it that he’s the only person for whom I felt the need to attach an affiliation?) campaign to raise $200,000 from 10,000 people via a 27 hour giving event starting on October 16, of course I said, “Yes.” were honored for their efforts to end world hunger.

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Waxing UnLyrical

JUNE 6, 2016

With the media landscape morphing as rapidly and dramatically as it does today, brands know that integrated communication strategies have a greater chance of success. Behind the brand: Jack Daniel’s. Have you seen a great integrated communications campaign lately? Airbnb’s Successfully Charming PR Stunt.

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Waxing UnLyrical

JULY 20, 2015

In today’s digital PR landscape, if you want your brand to stand out and gain traction you have to be social. How can you bring some social to your next PR campaign? Digital Marketing Revitalises Heritage Brands. Our hope is over time, they’ll have a good association with our brand,” says Divyan Selvadurai.

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Waxing UnLyrical

NOVEMBER 7, 2016

The social aspect of it allows us as marketers to build a truly personal experience for anyone who we want to care about our brand. What is one Social PR campaign you’re in love with? Take the Master Course, of course But also, study various social media campaigns and see how they use storytelling to gain audience engagement.

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Delicious Banking Campaign Course 163

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). They need to quantify real engagement and impact beyond vanity metrics so they can better advise their brand partners. Can AI Improve PR? This experience is normal.

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

JULY 9, 2014

But my perception about such sites in general changed when I came across a unique and very promising campaign by TrulyMadly called #BreakingStereotypes. The campaign was aimed at disproving stereotypes, thereby supporting compatibility and personal interactions among individuals. The campaign introduced 10 fresh stereotypes a week.

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Waxing UnLyrical

FEBRUARY 8, 2016

Valentine’s Day Campaign Tips For 2016. Why: “Start by trying to think about how someone might use your product or service in the context of a relationship,” writes Milly Hopkins for BeeLiked , as she explains why it’s “never too late to think up a great campaign for Valentine’s Day.” Squatty Potty.

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Communities Consultant Campaign LinkedIn 100

Waxing UnLyrical

APRIL 20, 2016

84% of brands plan to integrate influencers into their current marketing strategy. Agencies and enterprises alike are investing in and executing successful influencer marketing campaigns. While most brands fall somewhere in between these two extremes, there are brands at both ends of the spectrum. What should you say? (Or

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Waxing UnLyrical

AUGUST 10, 2016

On Cinco de Mayo, Snapchatters hopped on the app to turn their faces into giant tacos using Taco Bell’s taco face Lens, which later became the top campaign in the app’s history with 224 million views. That’s why a lot of brands leverage user generated content (UGC). How is your brand leveraging visual content?

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Waxing UnLyrical

AUGUST 5, 2015

Freshly Picked for instance branded their Snapchat account almost like talking to your best friend – very casual and giving sneak peaks into upcoming lines.”. Brand discovery (“Discovery”). You can do this with campaign unique codes, or somewhat effectively (because of the time expiry) with Google Analytics.

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Metrics Marketing How To Engineering 100

Waxing UnLyrical

DECEMBER 4, 2013

By now your seasonal marketing campaign should be well under way. Consumers listen to other consumers more than they do to brands. Before you start your Pinterest efforts, connect your business Pinterest account to your website so you can track how much extra “oomph” Pinterest added to your campaign.

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Storify Marketing Flickr Hashtag 216

Waxing UnLyrical

AUGUST 8, 2016

Provide me some goals and I will add in platforms, strategy, intention and a colorful flare to any campaign to help move your brand forward. What is one Social PR campaign you’re in love with? Curiosity pushed me into doing some of my own digging and research, and I can’t tell you how much I love the campaign.

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Module Consultant Course Campaign 100

Waxing UnLyrical

AUGUST 15, 2017

If they want to measure brand recognition #measurepr. In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. I had/have beefs with traditional PR, but I’ve learned tons from the @prtini and @shonali types evolving the field.

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Waxing UnLyrical

JULY 27, 2011

Unfortunately, my first brand experience with QR last fall was a huge let down. So the main point is this: don’t let the flashy, shiny thing – whether it’s a QR code or whatever hits the marketing circuit next – distract you from asking the questions you should ask before every marketing campaign. Why are you doing it?

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SMS Sample Samples Campaign 264

Waxing UnLyrical

SEPTEMBER 29, 2017

A3 #measurePR without clear objectives, think about measurement only after the end of a campaign not to allocate appropriate budgets #amecmm #measurepr. On common PR measurement fails: No data collected of the campaign because the client thought of measuring after the campain is over #measurePR #amecmm #measurepr.

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Consultant Banking Metrics Data 163

Waxing UnLyrical

AUGUST 4, 2014

How to Develop a Successful Digital Coupon Campaign. Why: Coupon campaigns proved successful long before the internet was a household staple. In this guest post for Jay Baer ‘s Convince and Convert, Emma Bostwick examines how your brand can take advantage of the rise of the digital coupon.

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Waxing UnLyrical

NOVEMBER 3, 2014

In this still relevant post, Heather Whaling illustrates the similarities between PR and political campaigns. In this guest post for Jeff Bullas , Pete Hugh explores how you can use social media to gain traction for your brand. Why: Innovative content can provide your campaign with a competitive edge. The Best Political Ad Ever.

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Consultant Flickr Statistics Study 170

Waxing UnLyrical

DECEMBER 5, 2011

Influencers are people who can influence the perception of your brand in the short term. They won’t be the same for each brand. Ambassadors provide support to your brand that is much more sustainable than what influencers bring to the table. For example, bloggers that your company works with consistently over several campaigns.

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Waxing UnLyrical

OCTOBER 10, 2016

” What is one Social PR campaign you’re in love with? Shea Moisture, a hugely popular hair and skin brand, launched their #BreakTheWalls campaign earlier this year, drawing attention to product segregation that often happens with black hair and beauty products in retail stores. Thank you.

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Module Campaign Journal Retail 100

Waxing UnLyrical

OCTOBER 31, 2016

What is one Social PR campaign you’re in love with? Everything that Dove does with their Real Women campaign. I know that goes far beyond social, but social media has been a huge driver for that campaign. I love it so much I’m even more apt to buy Dove products just because of that campaign. (I

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Authentication Delicious Campaign Course 100

Waxing UnLyrical

NOVEMBER 30, 2018

One of the most commonly used metrics to measure the success of any content marketing campaign is the number of unique visitors who view the content in a given timeframe. Location can help you identify people from which geographic area engage more with your content, so you can specifically target them through your future content campaigns.

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Metrics Content Marketing ROI 191

Waxing UnLyrical

MAY 11, 2016

Influencers are not only a hot topic for brands, they are a great way to get the word out about your campaign without the traditional constraints of lengthy lead times all while measuring your success. We secured twelve influencers to cover the restaurants in the first ten days of our campaign and had coverage up in the first week.

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Automotive Conference Influencer Campaign 100

Waxing UnLyrical

FEBRUARY 28, 2013

Hopefully, this is what the birth of a plural democracy looks like, providing brands with the channels they need to communicate with their audiences. If one day soon, I am actually working on a real PR campaign in Libya then that will surely be a sign that progress continues and is real. This state of affairs can’t last.

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Industry Marketing Construction Flickr 250

Waxing UnLyrical

APRIL 25, 2012

Without a doubt, Red Bull did a fantastic job of offline PR for its brand. Online and offline PR can (and should) go in sync and, for a particular campaign like this, engaging the audience through Twitter/Facebook/YouTube could have taken the campaign to a different level altogether. What do you think?

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Energy YouTube Travel Campaign 160

Waxing UnLyrical

DECEMBER 7, 2016

Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. The onset of content marketing and emergence “owned media” has turned the storytelling torch into a shared thing that is jointly owned by traditional media and brands.

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Press Release Startup News Journal 100

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. So when you’re launching your content campaign, the odds are already stacked against you. How do you overcome these odds to make your campaign succeed? Here are 8 reasons why many content campaigns fail, and what you can do to avoid them.

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Campaign Content How To SEO 165

Waxing UnLyrical

JANUARY 25, 2016

7 Questions to Ask When Developing Your Brand Strategy. Why: “Brand strategy is one of those things that most marketers don’t often think about on a day-to-day basis,” writes Ashley Taylor Anderson for Ceros. 5 Ways to Brainstorm Ideas for Social Campaigns. 3 Questions to Help Build Your Business Strategy.

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Strategy Consultant Software Campaign 100

Waxing UnLyrical

AUGUST 1, 2016

Today I focus on building brands for businesses and people, using a savvy mix of content and influencer strategies. What is one Social PR campaign you’re in love with? Currently liking the @Dove #MyBeautyMySay campaign about refocusing the conversation on female athletes. Why do you care about Social PR? [Ed:

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Consultant Banking Course Campaign 0

Waxing UnLyrical

APRIL 6, 2016

According to a 2015 report by Augure , marketers are increasingly achieving positive results with influencer marketing campaigns. Marketers who participated in the survey said that influencer engagement was effective in building brand awareness, generating leads and nurturing loyalty. Return the favor every time you can.

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