The Realtime Report

JULY 18, 2014

The 2014 World Cup was host to countless ad campaigns, and record breaking social media statistics. Here are some of the brands that created tons of social media buzz during the month-long tournament: Adidas . Adidas has been crowned as the ‘ most talked about ‘ brand connected to the 2014 World Cup, generating 1.59

Campaign 176

Campaign Social Media Statistics Sports 176

The Realtime Report

OCTOBER 17, 2012

Four Seasons Hotels and Resorts’ recently launched a new campaign – with a heavy focus on social media – targeting couples worldwide who are seeking a romantic getaway. ”The Spark” campaign includes a microsite, Facebook application, Twitter, Instagram, Pinterest and Facebook engagement advertising.

Campaign 170

Campaign Hotels Social Media Travel 170

The Realtime Report

SEPTEMBER 27, 2012

Kraft Foods – which makes Oreos – collaborated with a team of agencies to create the ‘Daily Twist’ campaign, featuring a catchy new Oreo ad on Facebook for 100 days in a row. Oreo’s 100th anniversary officially started in March with the launch of a print ad campaign focusing on the brand’s history.

Campaign 177

Campaign Sample Samples Film 177

The Realtime Report

FEBRUARY 17, 2022

to Strengthen your Brand. You need to have a presence in TikTok if you want to boost your brand’s sales. It would be best to incorporate several tips when using TikTok to strengthen your brand. It would help if you strategized well before launching any campaign on TikTok or posting any content on the platform. Use Trends.

Brands 91

Brands How To Hashtag Influencer 91

The Realtime Report

JANUARY 16, 2013

Fans can “campaign” to save their favorite token by sharing images and videos with their friends on Facebook and Twitter, and by using the hashtag #tokenvote. ’ Monopoly will also be updating its social channels with visual and engaging posts throughout the campaign. Which token will you be voting for?

Campaign 193

Campaign Crowdsourcing Facebook Badge 193

The Realtime Report

FEBRUARY 12, 2014

Brands using billboards in Times Square to encourage social media engagement is nothing new, but HTC One took things a step further with the brand’s “ The Most Beautiful Smartphone ” campaign over the holiday season. the HTC.com web site and the brand’s Facebook and Twitter pages.

Campaign 149

Campaign Case Study Mobile Study 149

The Realtime Report

FEBRUARY 23, 2021

What Are the Best Ways to Build Brand Awareness? When you picture the world’s most iconic brands – names like Coca-Cola, Apple, Google, or Disney — what comes to mind? Chances are you know what those brands are all about whether you use their services and products or not. You’d recognize their logos at a glance.

Brands 103

Brands SEO Apple Company 103

The Realtime Report

JUNE 5, 2014

Vine has also played a significant role in Bank of America’s recent marketing efforts; the app has sparked 50% more engagement than any of the brand’s other social media content. Bank of America recently teamed up with the MLB in a new Vine advertising campaign to thank our military personnel.

Banking 188

Banking Campaign Team Journal 188

The Realtime Report

FEBRUARY 27, 2014

Branded contests that bring consumers’ tweets and photos to billboards have proven to be a successful formula for engagement and exposure. Pepsi Max is using Twitter to promote the campaign, and has already taken over the billboards with messages encouraging consumers to submit their Vines.

Campaign 164

Campaign Advertising Video Social Media 164

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. Instagram has a selection of campaign images. YouTube has a series of short films about the collection. Are these fans engaging with the new content?

Campaign 189

Campaign Platform Social Media Microblogging 189

The Realtime Report

SEPTEMBER 25, 2012

Social image-sharing site Pinterest is the focus of a new campaign by Volvo Cars of North America. Volvo also looked to design and lifestyle blogger Victoria Smith to help promote the campaign, by making her own Volvo Joyride board and YouTube video to share with her over 473,000 followers on Pinterest.

Campaign 156

Campaign Hotels Social Media Management Influencer 156

The Realtime Report

JUNE 7, 2019

5 Branding Tips for Your Online Business. According to Forbes , “brands outlive products.” ” Rightly so, in today’s digital age, it’s easy to recognize brands and see their pervasive nature and the need to get your own business branding spot-on. Branding well doesn’t have to be complex.

Tips 119

Tips Brands Research Mobile 119

The Realtime Report

SEPTEMBER 5, 2012

Women now account for 30% of sales for athletic apparel brand Under Armour, and women’s apparel is the fastest growing segment of their business. ”), run contests, promote online sales, offer inspiring quotes, and link to more branded content: No Matter What. — Under Armour Women: youtu.be/4yUkong5zZg

Campaign 180

Campaign Apparel Social Media Posterous 180

The Realtime Report

JULY 20, 2012

market, and Budweiser is one of the first brands to take advantage of it. In a new campaign that incorporates NASCAR driver Kevin Harvick, Budweiser is building AR technology into its packaging and marketing materials to let fans create unique, engaging experiences around the brand. It is a chance to give back.”

Campaign 188

Campaign Vimeo Posterous Embedding 188

The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. When the 24-hour campaign was over, 1500 people had tweeted – which meant 7,500 meals. Was this a good move for the brand?

Hashtag 147

Hashtag Campaign Case Study Banking 147

The Realtime Report

JUNE 10, 2014

” So what does all this mean for brands? Scavenger hunts are nothing new to social media marketing, but the nation-wide response to the hidden cash accounts shows real enthusiasm for a campaign motivated by altruism (and, of course, the allure of finding free money). Everybody likes that type of thing.”

Twitter 175

Twitter Brands Trends Campaign 175

The Realtime Report

MAY 26, 2016

International Marketing Campaigns: Breaking Through Language Barriers. For international marketing campaigns, communicating in the native languages of those customers you are trying to reach is by far the best approach. English is a language spoken in many markets.

Campaign 87

Campaign Marketing Banking Reputation 87

The Realtime Report

MAY 16, 2019

Building A Strong Brand Relationship With Millennials. Brand loyalty is something every small or large business is seeking. Having loyal customers that can deliberately serve as brand ambassadors for your business is essential, especially in the era of micro influencers. It does not mean you need to worry though.

Brands 96

Brands Loyalty Small Business Advertising 96

The Realtime Report

APRIL 22, 2014

Last week everyone was talking about the latest social media campaign gone wrong: drugstore chain Duane Reade tweeted a picture of celebrity Katherine Heigl leaving one of their stores, along with a message that sounded like a product endorsement by the actress — all without her consent. What does all this mean for brands?

Social Media 187

Social Media Brands Campaign Privacy 187

The Realtime Report

NOVEMBER 19, 2021

Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 And for influencer-brand partnerships to be the most effective to a target audience, it is critical for a partnership to be genuine, based on mutual interests, goals, and styles. Alexander Frolov.

Influencer 209

Influencer Tips Proposal Authentication 209

The Realtime Report

APRIL 20, 2022

Understanding the target audience and knowing who your desirable user is, is key to successful marketing campaigns. As a result, these campaigns are cheaper, mind you they are much less effective. Reach and brand awareness campaigns were analyzed separately from other campaigns. Why is that?

CPM 172

CPM CPC Social Media Cost 172

The Realtime Report

OCTOBER 30, 2016

Give Your Campaign Video Marketing Boost By Alexander Harrison. When you consider that at least half of mobile web traffic is video content, it doesn’t take much figuring out that if you’re not making use of this marketing medium, you’re potentially missing out on giving your advertising campaign a welcome shot in the arm.

Campaign 70

Campaign Video Marketing ROI 70

The Realtime Report

NOVEMBER 27, 2012

This led to a series of email exchanges with Betabrand founder and CEO Chris Lindland, who pointed me to a number of other campaigns the brand has done–some of which were created at a series of hackathons that Betabrand hosted this year. You don’t own your brand: your customers do. ”Compensation: pants.”

Brands 192

Brands Organization Hosting How To 192

The Realtime Report

OCTOBER 8, 2012

Last week’s events revealed several interesting new statistics about Twitter, including information about mobile use and brand engagement on the platform. Brands are quickly stepping in to take advantage of that, and users are responding. In addition, more than half of all Twitter users now follow more than six brands.

Twitter 169

Twitter Brands Microblogging Statistics 169

The Realtime Report

DECEMBER 24, 2013

And if you happen to have one (or several) drinks too many, not to worry: several major alcohol brands are working with mobile taxi apps to help pay for your ride home. It’s a win-win situation: users get a discount on their (safe) ride home, and brands encourage consumers to engage with them digitally.

Discount 164

Discount Transportation Brands Delicious 164

The Realtime Report

OCTOBER 27, 2023

Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling. However, working with the right influencer is critical to engage with the target audience and run a successful Instagram marketing campaign.

Influencer 91

Influencer Engagement Instagram Survey 91

The Realtime Report

FEBRUARY 6, 2020

Another major impact the digital age has had on our lives is how we’re marketed products and how businesses run marketing campaigns. Whether you’re a lifestyle brand, a service provider, or a non-profit, you’ll want to bolster your website and overall digital presence with content. Remember, Content Is King. And it’s true.

Tips 233

Tips Marketing Resources Campaign 233

The Realtime Report

FEBRUARY 1, 2017

Automotive Brands Stay Ahead of The Super Bowl Advertising Game. This begs the question: Do brands that pay for this prime TV real estate see a positive return on their advertising investment? To provide a response, Experian examined five automotive brands that had a social media component tied to their Super Bowl 50 campaigns.

Automotive 70

Automotive Advertising Brands Real Estate 70

The Realtime Report

JANUARY 12, 2024

Picture an email from a home decor brand with an interactive catalog that allows recipients to virtually navigate through different room setups, complete with clickable links for immediate purchase. They guide you in tailoring future campaigns to align with your audience’s preferences, ensuring more effective and targeted outreach.

Fashion 91

Fashion Marketing Embedding Retail 91

The Realtime Report

DECEMBER 17, 2021

Food and Drug Administration to decide what e-cigarette products can stay on the market, FDA delays have left e-cigarettes in kid-friendly flavors widely across the country, according to a new report released by the Campaign for Tobacco-Free Kids. The best-selling e-cigarette brands are still available for sale online and in stores.

Report 172

Report Applications Survey Retail 172

The Realtime Report

JUNE 23, 2020

Well, then you must have had many people showing interest in your brand, No? Customers are the key to lead a brand to success or can let it stay at the bottom. The number of your customers depends on whether you are running your marketing campaign. If you want to approach the perfect audience, try not to emphasize your brand.

Patterns 185

Patterns Buy Loyalty Campaign 185

The Realtime Report

AUGUST 16, 2021

Using YouTube marketing & with the help of videos, you can provide all the information and gain a higher Return on Investment from your marketing campaign. Escalate your existing customers & transform them into future brand champions who can help in promoting your brand through word of mouth.

Strategy 172

Strategy Marketing Guidelines Review 172

The Realtime Report

MAY 12, 2021

The brand is built on a long and trusted model of social selling and over the past 12 months, responding to the Covid-19 pandemic, has accelerated its omnichannel experience enabling customers to have more flexibility in the way they shop. You can find the campaign live on Avon UK’s TikTok Hashtag challenge page here.

Hashtag 91

Hashtag Authentication Fashion Campaign 91

The Realtime Report

FEBRUARY 17, 2021

If you want to take advantage of everything that digital and internet marketing have to offer, then you need to build a strong SEO campaign. That way, you can not only boost your domain authority but also drive traffic to your website, all of which is an important part of your off-page search engine optimization campaign.

SEO 219

SEO Engineering Hosting Travel 219

The Realtime Report

FEBRUARY 24, 2020

To create a successful marketing campaign, here are a few things you should take into consideration. Understanding what your customers are engaging with on the market and how they view the business’s brand within that is essential for creating a strong marketing campaign. Original Campaigns. Data Analysis.

How To 135

How To Marketing Resources Campaign 135

The Realtime Report

NOVEMBER 1, 2023

As a newer form of entertainment, one that consistently seeks out innovation, creators are poised for a revolution in engagement tactics powered by blockchain technology and the unique capability Web3 offers them as well as brands and consumers.

Proposal 170

Proposal Metrics YouTube Advertising 170

The Realtime Report

JULY 29, 2021

Offering your own line of branded merchandise and offering them to your customers is another great way to recapture the attention of your lost customers. This offering will make your brand stand out and should recapture the attention of lost customers. Create Your Own Merchandise. Get Active on Social Media.

How To 172

How To Discount Policies Authentication 172