Techipedia: Tamar Weinberg

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A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

There are a ton of articles out there about WHY you should work with bloggers, but there isn’t a lot of info about HOW to set up your first campaign from start to finish. I know this, because 75% of the brands that use our platform fall into the exact same pitfalls that we fell into when we first ventured down that rabbit-hole.

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How Consistent Branding is Being Challenged in the Digital Age

Techipedia: Tamar Weinberg

In the past, maintaining consistent branding was a much less complex exercise than it is today. Before the explosion of everything digital, sustaining branding consistency used to be a relatively straightforward task which involved one-way communication with little or no feedback from consumers via a handful of separate channels.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? You need to live up to the brand.

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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Companies always strive for ways to create brand awareness. Join conversations about your campaign: If your issue is getting press coverage, take advantage of the press attention by joining the conversation in the comments thread on major news sites. This is a guest post from Barry Mueller. That is self –explanatory and it is awesome.

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9 Actionable Ways To Prove & Track Your Social Media

Techipedia: Tamar Weinberg

So in this post, I’ll show you how I track my social media campaigns and more importantly, how to prove to clients that it’s worth pursuing. It may sound obvious but no matter what kind of campaign you’re working on you need to be clear on exactly what you’re measuring as your goal. Getting 5,000 likes on a website over the campaign.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. While only 6% of marketing emails are responded to, SMS campaigns have seen as much as 45% response rates.

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The Ultimate Guide to Targeting Search Profiles on Facebook

Techipedia: Tamar Weinberg

The first step in a successful search led campaign on FBX is determining the users you want to target. After all, with search led campaigns, you’re serving ads to people who have never visited your site. FBX Search led campaigns walkthrough. The FBX partner tags the user with a pixel and remembers the search term.

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