Social Media Strategery
AUGUST 31, 2019
Every text, email, post, and Snap is concepted, staged, shot, and shared to emphasize our strengths and optimize our brands. It’s why Dove’s Real Beauty campaign has won every award. Our flawed reality, no matter how difficult it is to talk about, creates a stronger, more sustainable brand than a perfectly manicured one.
Social Media Strategery
DECEMBER 6, 2017
And rather than focusing on the real challenge — creating a consistent brand experience at all touchpoints — we focused too much on the how rather than the why. Before you start brainstorming the next big campaign, are there other departments doing something incredible that could be proof points? This was a problem of our own doing.
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Social Media Strategery
APRIL 1, 2013
Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. Brands win! Customers win!
Social Media Strategery
APRIL 23, 2012
PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. Your brand isn't determined by what you say you are, but by what you actually do. Instead of being a key component of their marketing campaigns, PR is now becoming an integral part of their business plans.
Social Media Strategery
JUNE 30, 2017
Brands spend millions of dollars on innovation—establishing innovation labs, commissioning studies, and paying high-priced consultants—all to ensure they don’t become the next Kodak, Blockbuster, or Tower Records. This post or iginally appeared on Hanley Wood’s HIVE for Housing site.
Social Media Strategery
MARCH 1, 2018
It’s CMOs who only look at the impact on their marketing campaign instead of the impact on their business. Maybe Unilever’s threat will spur other brands to take a more active role in media ethics, but history tells me otherwise. Pay for journalism so the media isn’t forced to rely on brand dollars to survive.
Social Media Strategery
APRIL 3, 2014
Cramer-Krasselt , my employer, while traditionally seen as an ad agency, actually uses an integrated structure that aligns PR, social media, advertising, paid media, CRM, search, and paid media under one P&L that allows us to create seamlessly integrated campaigns across all forms of media. Is your brand willing to retweet his story?
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