Small Business Mavericks

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PPC As Branding

Small Business Mavericks

They weren’t so much concerned with the coveted ROI on advertising campaigns as they were with branding themselves and achieving top-of-mind awareness. Are you looking for ROI or would you be happy with branding effects? But it could mean that you achieve huge branding success. Which is more important to you?

Brands 93
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Social Media As Brand Awareness

Small Business Mavericks

61% of marketing agencies see social media as primarily a brand awareness tool while 64% of agency clients see it as a brand awareness tool. Among those channels included: Brand awareness. Marketing campaign. Frank Reed at Marketing Pilgrim seems to equate “brand awareness” with Likes and Shares.

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Using The Facebook Timeline To Boost Your Brand

Small Business Mavericks

This will make Facebook an important part of any social media branding campaign , especially if you can collect a lot of followers. The longer visitors stay on your pages, the more exposure they receive to your branding. It will help you brand your business, and it may even help you grow your business.

Brands 98
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Your Social Media Lead Generation System

Small Business Mavericks

Other benefits to social media lead generation include: Top-of-mind awareness for your brand. Before you start your social media campaign, you should identify your primary objective. Driving your social media campaigns toward a sales-oriented posture can making measuring for ROI easier. Improving search engine optimization.

System 70
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New Research: Content Marketing vs Native Advertising

Small Business Mavericks

The average content marketing campaign can deliver KPIs equal to or better than most native advertising campaigns, but there are distinct differences. native campaigns yield higher views, site traffic, and social engagement. benefits of content marketing are increased organic rankings, optimized conversions, and brand awareness.

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Video Ads, Facebook, and Marketing

Small Business Mavericks

By the time you read this, Macy’s massive Thanksgiving ad campaign will be in full swing on Facebook. Brands have been frustrated with the site for months, because it’s difficult to keep your followers connected unless there is individual interaction. If we do, will you be looking at video ads as part of your campaigns?

Video 137
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Which Metric Should Small Businesses Be Concentrating On

Small Business Mavericks

Engaging in a pay-per-click campaign is fine, and measuring traffic and conversions is always going to help with future planning, and perhaps even modifying your current campaigns. If your profitability is being compromised, then you need to either modify your marketing campaign or to look for alternative marketing methods.