Mindjumpers

OCTOBER 20, 2010

To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. They demonstrate that consumers are the most important marketers a brand can have and therefore also know the value of showing their consumers appreciation through Facebook. Urban Outfitters Likes Facebook.

Campaign 223

Campaign Facebook Technorati Social Media 223

Mindjumpers

JUNE 7, 2011

Tweet McDonald’s came up with a really cool interactive billboard campaign in Sweden. What makes the campaign more interesting is that you don’t really have to download the app, which normally causes quite a big barrier to entry. Take a look and tell me if any brand has been doing anything similar around you.

Campaign 255

Campaign Mobile Engagement Brands 255

Mindjumpers

APRIL 14, 2011

Tweet The new Magnum Pleasure Hunt is one of the most impressive digital campaigns that I’ve seen for a long time. More and more brands choose to create videos that take over sites already know, like for instance the Desperados Youtube takeover that we wrote about yesterday. And then the action takes on.

Campaign 229

Campaign Analytics YouTube Sites 229

Mindjumpers

AUGUST 16, 2012

There has never been more gamers on Facebook than there is at the moment, and it thus seems that now might be a really good time to start thinking apps and games into your social marketing campaigns in order to entertain your fans and keep them coming back. The new App Center is boosting Facebook gaming.

Campaign 235

Campaign Facebook Marketing Mobile 235

Mindjumpers

FEBRUARY 12, 2014

Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards. Try to incorporate current happenings with topics that are directly relatable to your brand or top trending pins.

Tips 235

Tips Brands Loyalty Fashion 235

Mindjumpers

OCTOBER 22, 2014

The creative possibilities of Snapchat enables a brand to communicate personal visual messages to its consumers (no need to mention the importance of visual storytelling , right?) Best practice for brand communication on Snapchat. Get creative: If you use the drawing function, it will make your brand seem more personal and easy-going.

Platform 229

Platform Brands Content Mobile 229

Mindjumpers

OCTOBER 7, 2011

To overcome this they came out with a great campaign in which the CEO give up his job to a deserving candidate. In order to attract the right talent for such openings they launched a campaign called ‘Adecco: Be the next CEO’ Campaign: The CEO of the company offered his job for a month to the winner of this campaign.

Campaign 210

Campaign Facebook Applications Social Media 210

Mindjumpers

OCTOBER 17, 2012

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. Non-branded promotion. Why is a non-branded app of interest to the brand behind? That’s why we’ve built a non-branded universe.

Mobile 272

Mobile Brands Foursquare Eventful 272

Mindjumpers

JULY 15, 2010

This is due to a very successful social media campaign driven by the “Old Spice Guy” aka “the man your man could smell like” performed by Isaiah Mustafah First back in February, Old Spice launched a video running both on television and web, which quickly quickly went viral. It’s a simple idea, but is creating a lot of buzz and PR.

Campaign 206

Campaign Social Media Reddit Disqus 206

Mindjumpers

SEPTEMBER 3, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Watch out for Danish start-up – bringing you a social work platform What To Include In a Social Media Policy » An Interactive YouTube Campaign By Tipp-Ex Posted by Sara Hansson Sep 3rd, 2010 Tweet YouTube advertising. We can’t get enough of it.

YouTube 233

YouTube Campaign Policies Disqus 233

Mindjumpers

JANUARY 26, 2012

Tweet While surfing through the net, I found an interesting campaign by Air China, using Facebook’s check-ins. Restaurants got more guests and Air China got more perspective customers who can speak for their brand. How Lacta Created Engagement With a Simple, Yet an Effective Campaign.

Campaign 248

Campaign Airlines Facebook Case Study 248

Mindjumpers

MAY 2, 2012

Here are two examples of how companies have managed to create actual interaction with their users and thus succeeded in adding more value to the brand through the use of the QR codes. Emart SunnySale Campaign. How Brands Use Pinterest. Their solution to the problem was to build a sundial with the shape of a QR code.

Brands 269

Brands Posterous Retail Collaboration 269

Mindjumpers

SEPTEMBER 14, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local campaigning means business revenue. Leverage content in real time.

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

OCTOBER 31, 2011

Tweet Stockholm public transport created a unique campaign at Stockholm Pride Parade to improve the image of public transport in Stockholm. The idea of the campaign was to encourage the passive supporters to be part of the parade. The idea of the campaign was to encourage the passive supporters to be part of the parade.

Transportation 205

Transportation Brands Facebook Posterous 205

Mindjumpers

FEBRUARY 15, 2012

Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. For this purpose, they partnered with Blue Hive and launched a new campaign across Europe.

Engagement 174

Engagement Vimeo Brands Tumblr 174

Mindjumpers

JULY 26, 2010

» Can an Unknown Brand Become Word of Mouth? In this case it was all about creating a buzz around a name – the name of the brand to be exact. Can a brand become word of mouth within days? Can a brand become word of mouth within days? But one thing is clear – the company achieved the goal of brand awareness.

Brands 208

Brands Disqus YouTube Campaign 208

Mindjumpers

AUGUST 17, 2010

I found this presentation called ’Location-based social media for brands’ on Slideshare , which is compiled by Douglas Lin – a guy working with digital strategies in Singapore. See it here: Geolocation Based Social Media for Brands View more documents from DOUGLAS LIN. Leave a Reply Click here to cancel reply.

Social Media 207

Social Media Brands Foursquare Disqus 207

Mindjumpers

SEPTEMBER 20, 2010

Social media is also a particularly useful tool for businesses that want to brand themselves, market a new product etc, as social networks allow them to meet their current and potential customers at close hand. Similar Posts: Can an Unknown Brand Become Word of Mouth? – Relate it to the specific needs of your target audience.

Organization 245

Organization Tools Brands CSR 245

Mindjumpers

SEPTEMBER 30, 2011

Tweet Sometimes brands run cross-channel campaign in which they use one channel to motivate people to engage with another. These campaigns may involve 2 or more than 2 channels to increase participation. I found a really cool campaign by Altoid, a brand of breath mints owned by Wrigley. The creative idea.

Social Media 230

Social Media Campaign YouTube Video 230

Mindjumpers

JUNE 22, 2012

Browsing through the shortlist of amazing cases in the category “Best Consumer Engagement”, I found a Bronze Lion awarded campaign by TBWA London – Skittles Blue. million fans at the start of the campaign, saw a demand for a blue coloured Skittle. The campaign hyped the launch of the blue Skittle enormously.

Facebook 267

Facebook Transportation Campaign Study 267

Mindjumpers

SEPTEMBER 19, 2011

Since almost all brands have taken the first step and made an online presence, it’s very effective if we analyse the benefits of it. On our blog, we have already written on how to calculate the return on your campaign , where we have spoken about both qualitative and quantitative approach towards calculation of return on social media.

ROI 264

ROI Social Media How To Campaign 264

Mindjumpers

DECEMBER 29, 2010

We have been taken a look back at some of the successful campaigns and brands that have been good at using social media as a marketing platform. One of the first campaigns worth mentioning and that I am sure you already know by now is Old Spice. This case stands out and isn’t exactly campaign. Corona Light.

Social Media 237

Social Media Technorati Campaign YouTube 237

Mindjumpers

JUNE 20, 2019

They came to us asking for a campaign that could span six markets, essentially creating a diverse eco-system of quality content in a cost efficient way. The campaign launched with an experiential element. Once we’d captured an engaged audience who were receptive to the OtterBox brand, we retargeted them with product ads.

Banking 100

Banking Influencer Travel System 100

Mindjumpers

MAY 31, 2012

Almost every company has a brand page. When someone interacts with your brand page on Facebook, it will tell something about that person’s identity. Huggies, a company providing diapers, baby products and baby supplies, wanted to increase their exposure in Hong Kong, and at the same time launch their brand page on Facebook.

Case Study 264

Case Study Communities Campaign Study 264

Mindjumpers

AUGUST 8, 2013

In a recent session with a client, Mindjumpers talked about the shift in thinking centered around campaigns, to thinking centered around the idea of Always-On content. We thought we would share some insights on how brands and agencies are building content strategies around this idea of Alway-On. 5 Always-On elements from Kraft Foods .

Content 242

Content Overview Guidelines Strategy 242

Mindjumpers

NOVEMBER 17, 2014

Earlier this year a study revealed that the organic reach for brands declined to 2-6%. Also you can chose to pay per click or per impression, e.g. if you are running a campaign to create app engagement it is preferable to pay per click, because driving traffic to the app is the key objective. ?. Monitor and measure the performance.

Advertising 230

Advertising Facebook How To Guidelines 230

Mindjumpers

NOVEMBER 26, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. A challenge for global brands.

Marketing 256

Marketing How To Communities Guidelines 256

Mindjumpers

MAY 8, 2012

This has sparked our interest towards other examples of how brands and charity organizations have managed to use social media as a platform to help social problems through user engagement. All because of the power of social media and the right campaign audience targeting. Combining branding and social awareness.

Social Media 248

Social Media CSR Campaign Collaboration 248

Mindjumpers

OCTOBER 14, 2014

With brands increasing their presence on social media regular crisis are to be expected. Lately ‘shitstorm’ has become a term often used, whenever a brand ends up in an online crisis that turns into an online attack, because of the social media’s ability to spread rapidly to unlimited amounts of users.

How To 254

How To Guidelines Social Media News 254

Mindjumpers

OCTOBER 27, 2010

Best Campaign. Great brands among the nominees. Among the finalist we find social media work done for large brands like IKEA, Coca Cola and Toyota. We’re not surprised to find The Old Spice Youtube campaign as nominated in two of the categories; Best Writing and Best Campaign. Best Innovation. Agency of the Year.

Social Media 193

Social Media SMS Social CRM Technorati 193

Mindjumpers

OCTOBER 8, 2013

General Electrics showing how nature is one big loop in their 6 Seconds Science campaign. How to get the rust off your knifes – Lowe’s Fix In Six campaign. Similar Posts: How Brands Use Vine. Brands Rocking Instagram. How does X work or how do you use Y? Showcase your product.

Video 266

Video Film Instagram YouTube 266

Mindjumpers

DECEMBER 8, 2017

Simply put, always-on is the combination of all the brand content that makes up your social media presence. Not just the campaigns, but all the in-between conversations as well! Once we have an in-depth knowledge of both your brand and your audience, we create relevant and engaging conversations.

Strategy 100

Strategy Campaign Conversation Activities 100

Mindjumpers

NOVEMBER 15, 2011

Tweet McDonald’s is known for creating amazing campaigns that do not “sell” anything on the face, but instead remind the consumers about the brand and make them feel the connected to it. These campaigns mostly catch the eyes of advertising and marketing enthusiasts and I for one happen to fall in this category!

YouTube 182

YouTube Video Transportation Campaign 182

Mindjumpers

FEBRUARY 6, 2013

Last year, Facebook and Twitter shared a social media first place in terms of brand usage during the Super Bowl. This year, Twitter outran Facebook by miles in terms of brands mentioning the network in their campaigns. It is a matter of brands understanding the true values and dynamics of a community.

Statistics 227

Statistics Analysis Groups Groups 227

Mindjumpers

NOVEMBER 11, 2011

The video is an outcome of Carlsberg Belgium’s wish to give the brand a boost, as it was considered too formal and less approachable and daring. In order to tackle this, the brand decided to communicate to a younger target group and project the feeling of ‘stepping up and doing the right thing’. Why did the video go viral?

Video 257

Video Authentication YouTube Groups 257

Mindjumpers

FEBRUARY 21, 2014

This will enable you to adapt your campaign to match the moment – wait; did someone say real time marketing? 1: Listen for more than brand and product names. Your audience may be driving conversation through relevant topics that are linked with your brand but with no specific namedropping. 3: Respond to your audience.

Engagement 226

Engagement Sample Samples Upcoming 226

Mindjumpers

MARCH 19, 2012

Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. Strengthen your brand identity. Adding visual content increases the impact of your message and strengthens your brand identity. Similar Posts: How Brands Use Pinterest.

Communities 273

Communities Authentication Feed Feedly 273