Jeff Esposito

DECEMBER 8, 2010

So with some education on the space, their expertise in things like direct response can really blow out a social campaign. The community is drawn in to try to get a freebie for connecting with the brand while giving Boloco the ability to track the effectiveness of their campaign. Don’t believe me?

Social Media 45

Social Media Marketing Foursquare Case Study 45

Jeff Esposito

JANUARY 14, 2013

Social Communications – How many fans are engaged with the brand or reduction in fan churn due to great content marketing. Separate success metrics could look something like: Social Marketing – How much money social ads drives (compared to expenses), value of fan/follower, repeat revenue from active fan base.

Social Media 53

Social Media Metrics Cost Campaign 53

Jeff Esposito

APRIL 24, 2012

Public relations professionals are constantly tasked with building up buzz for products, brands or particular advertising campaigns. This post contains video; click here if you are having trouble viewing. Much of this hype building is focused on being short-lived and based on specific dates.

Sports 36

Sports Eventful Campaign Advertising 36

Jeff Esposito

AUGUST 15, 2012

It is perfect for brand or community managers looking for ways to help build up a strong community that will share your brand’s message. If selected, this panel will feature Teresa Cantwell, Dave Shaw and me. Having a kick ass community without a sexy product – this proposed panel will feature Mike Schaffer, Ms.

Products 44

Products Proposal Small Business Communities 44

Jeff Esposito

JANUARY 21, 2014

This is causing brand awareness campaigns to go viral, making their clients thought leaders in their respective industries, which also builds trust with their publics. Because everyone is pursuing the same goals, brands are doing new and exciting things to stand out. SEOs are using content as linkbait. 5. Skyscraper Content.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

JULY 20, 2012

Brands Ignore Negative Social Buzz at Their Peril – since we started high, we had to come down sometime. Yes Men take on Shell in ad campaign hoax – anyone see the Shell Arctic meme going around on the web? Well enjoy and look forward to connecting next week and here is this week’s edition of Five for Friday.

iPad 41

iPad Meme Film Study 41

Jeff Esposito

AUGUST 8, 2012

I’ve yet to be engaged in a media relations campaign when a reporter doesn’t ask for “the press release.” But, there’s nothing like gathering media and stakeholders in one place, at one time to create buzz, branding and excitement about a newsworthy story. Nobody reads them anymore!”

Press Release 55

Press Release Conference Fashion Report 55

Jeff Esposito

SEPTEMBER 1, 2010

Communications and customer service folks have been utilizing tools and building communities and brand awareness while driving revenue as a secondary benefit. As Fleet mentions in his article many companies are also making one time use accounts for specific campaigns. The only commitment is committing time to building the bridges.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

FEBRUARY 22, 2011

In this case, the combination led to what someone who does marketing for BP probably thought was a genuine, smart advertising campaign. But the public is not going to be so quick to smile at or shake hands with the brand that mishandled so many things in the Gulf last year, most notably the disaster itself. That was cool.

Crowdsourcing 31

Crowdsourcing Wikipedia Small Business Education 31

Jeff Esposito

APRIL 17, 2012

LinkedIn allows organizations/companies to create a branded page where people can learn more about an organization, its staff, products and services for sale, or “follow” the organization so that they can receive timely updates on new happenings or staff changes.

LinkedIn 51

LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

JANUARY 21, 2014

This is causing brand awareness campaigns to go viral, making their clients thought leaders in their respective industries, which also builds trust with their publics. Because everyone is pursuing the same goals, brands are doing new and exciting things to stand out. SEOs are using content as linkbait. 5. Skyscraper Content.

Trends 20

Trends Content Marketing Press Release 20

Jeff Esposito

OCTOBER 13, 2010

Released under the headline “ Social Media Will Overtake Traditional Media as PR Tool in Next Two Years ,” the study clearly demonstrates how social media is no longer viewed as merely a one-off component for successful campaigns, but is increasingly taking the place of traditional PR tools and tactics.

Social Media 34

Social Media Study Sentiment Consultant 34

Jeff Esposito

MAY 14, 2012

Marketers are fond of the keep it simple stupid, or KISS method, when building up a campaign. After I got over the initial humor of this 4-year old girl breaking down the tactics of toy marketers, I found myself nodding along with what she was saying.

Marketing 50

Marketing Campaign Video Products 50

Jeff Esposito

SEPTEMBER 27, 2010

I am also not a television critic so my level of expertise on the matter is also questionable, which is what makes me wonder why I was selected as an influencer for this campaign. Think about how targeted the campaign was? So yea you can hand off campaigns like this to a service like klout, but with automation comes sacrifice.

Influencer 35

Influencer Klout Hotels Creative Commons 35

Jeff Esposito

FEBRUARY 9, 2012

Employers, workers navigate pitfalls of social media – one thing I have never understood about social media on the corporate side is when a company has an individual as the face of their brand. Ever wonder what this kind of flopping is worth, well according to the lawsuit in this article $42,500 a month.

Twitter 32

Twitter Social Media Campaign Company 32

Jeff Esposito

JULY 30, 2010

This post doesn’t beat a dead horse but brings up a honest assessment of why the campaign is not transitioning to direct sales – You can’t polish a turd. I liked the campaign, but I am already an Old Spice customer, as I like the smell. The humanization of this brand if you will, that will surely be missed. What do you think?

Creative Commons 24

Creative Commons Disqus Campaign Video 24

Jeff Esposito

DECEMBER 10, 2010

This week was some interesting things including Danny Brown’s Livefyre experiment and Facebook changing privacy rules against brands only to rescind them. Why Digital Death Sucks – This is a thought provoking article from Shonali Burke on the campaign where celebrities stopped Tweeting until they raised $1M. How was your week?

Tumblr 33

Tumblr Privacy Price Hosting 33

Jeff Esposito

JUNE 20, 2012

You see, many of these retailers add your email to their database which also means that you are now getting email campaigns from them which to me is just spam. I’ve fallen into this trap before which is why I jumped into the conversation, wait no, bitchfest.

Sports 44

Sports Retail SMS Marketing 44

Jeff Esposito

AUGUST 27, 2010

This campaign against Alabama gubernatorial candidate Tim James from Daniel Tosh shows how much of an impact a Twitter mob can have after a segment titled Is it Racist?, While the $5M that these reality stars can gain per year is great for them, think about the damage that one fist-bump to the face could cost a major brand?

Posterous 32

Posterous Creative Commons Disqus Applications 32

Jeff Esposito

AUGUST 16, 2010

The Human Rights Campaign is currently asking that the company donate an equal amount of money in support of gay-friendly candidates. The PR and corporate team at Target are taking lumps right now that I would not wish on anyone; however how they are dealing with them can help set future precedence for other companies.

Issues 34

Issues Policies Reputation Insurance 34

Jeff Esposito

AUGUST 11, 2011

His use of technology was instrumental in his campaign, and it is looked at as the blueprint for how campaigns should be run in the Web 2.0 Many social media books use his historic campaign as an example or case study of an effective social media strategy. million followers.

Social Media 42

Social Media Web 2.0 Case Study Policies 42