Janet Fouts

JULY 19, 2011

It has as much (or more) value to your business as the money and energy you put into your traditional marketing campaigns, and in the long run it will pay off in serendipitous ways you never could have seen coming. They wear their brand on their sleeve. But not unless you do the work. Get over it or don’t do it.

Social Media 123

Social Media Energy Authentication Engagement 123

Janet Fouts

NOVEMBER 7, 2017

There’s lot of good information here, as you’re planning your winter marketing campaigns. Why do people include a brand name in their social posts? Did you mention the brand? According to the Sprout Social study, 41% of Millennials want to have their content shared by the brand, while only 23% of GenX and Baby Boomers do.

UGC 87

UGC Report Social Media Nielsen 87

Janet Fouts

SEPTEMBER 5, 2012

The Hubspot brand is well known for blog posts chock full of actionable information about marketing online. You can create lead nurturing email campaigns that keep giving great information to your visitors and use those inbound marketing techniques to turn visitors into prospects and prospects into leads.

Hubspot 123

Hubspot Bookmarklet Analytics Paid Search 123

Janet Fouts

NOVEMBER 12, 2010

Shel defines it as “Generosity attached to a branding strategy.&# and uses the beer company Molson as an example of a company dominating their niche with a show of generosity in campaigns like this one. When someone shares your content or says something about your brand let them know you’re paying attention. Say thank you.

Social Media 142

Social Media Paper.li Engagement Cost 142

Janet Fouts

OCTOBER 31, 2011

In fact I brought it up in a panel on Social media for brands at OMMA Social in San Francisco last week. In the end CC decided to make his own sauce , showing that yes, Dads CAN cook too. He even offered a little social media advice for Ragu, just in case they were paying attention.

Social Media 128

Social Media Blogger Video Comments 128

Janet Fouts

JUNE 3, 2013

Yes, legal may weigh in on this and tell you not to, but if it’s brand reputation issue you’re going to need to find a way to put the fires out AND respond in a positive way. Creating a Facebook campaign to deal with a crisis that started on Twitter is not going to be nearly as effective. Were you wrong? Get to the source.

Social Media 176

Social Media Construction Reputation Patterns 176

Janet Fouts

AUGUST 10, 2011

Whole Foods teamed up with Halal food brand Saffron Road to promote targeted products on their web site as well as some giveaways of coupons and gift certificates on their web site in their first Ramadan marketing campaign. for a campaign they never cancelled.). So far so good right? Good so far. Then the story started to turn.

Social Media Management 119

Social Media Management Social Media Upcoming Campaign 119