Direct Marketing Observations

NOVEMBER 20, 2013

Case in point, this morning I came across an interview with Erich Joachimsthaler, a former Harvard professor, author of over 40 articles & two books on brand strategy and the CEO of Vivaldi Partners Group. That is, the comeback campaign sought to activate loyalists and fans through various efforts on social networks.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

OCTOBER 17, 2011

Let’s make sure that we can add an element of longevity to digital content that extends beyond the lifespan of the campaign. Let’s define the time frame of when we plan on measuring, and then add a soft metric component to that time frame so as to extend out that campaign.

Metrics 148

Metrics Content Campaign Reputation 148

Direct Marketing Observations

MARCH 18, 2015

If you are seriously managing a social media campaign, then you may be looking at CTR’s to a specifically tailored page to grab data, to allow downloads, signups and registrations; stuff that actually moves the needle. Can you represent your brand via social without sounding like a novice? Do you see what I’m getting at?

Social Media 100

Social Media Marketing Discount Engagement 100

Direct Marketing Observations

AUGUST 24, 2011

There was also a time where I used to do nothing but manage PPC campaigns until it just became part of each clients overall web marketing strategy. or starting blogger outreach campaigns ? For those of you with an agency background, social is now just a part of what one does when creating a campaign. Same with design.

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

NOVEMBER 4, 2011

i.e. We’re going to use social to drive sales, for lead gen , for referrals, for bookings, for awareness through brand mentions etc. So it was assumed that a) Starbucks had mastered “social media” and b) Their “campaign” was successful because of their explosive growth in followers. A massive push?

Klout 206

Klout Facebook Metrics Engagement 206

Direct Marketing Observations

MAY 28, 2010

Increase awareness of and interaction with a company’s brand through brand mentions and participation in social networks. Create new business opportunities or leads through landing pages and targeted email campaigns supported by social media. Create customized social media landing pages to reflect brand.

Social Media 203

Social Media Marketing Social Bookmarking Widget 203

Direct Marketing Observations

SEPTEMBER 14, 2011

For instance in search, there’s the whole aspect of campaign planning , or the strategy itself before you even launch or relaunch. There is creating search programs just for branding purposes. Stay high level and keep moving and yes I know it is the little things, but in this case, it’s about moving and being effective.

Microblogging 175

Microblogging Wiki Analytics SEO 175