Buzz Marketing for Technology

JUNE 6, 2012

You’re launching a new campaign and you want to find the most influential people to inform and to win over as advocates. Luckily, you are a Socially-aware CMO and you have the right answer: the little “i” influencer- those unsung folks who can help supercharge your brand and make your campaign a true success.

Influencer 227

Influencer Banking Sports Campaign 227

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. So, you’re one of the seemingly millions of brands out there using Facebook to lure people over to your website. 4. Inconsistent or lazy branding. You’re not alone.

Conversation 276

Conversation Facebook Guidelines B2B 276

Buzz Marketing for Technology

JULY 27, 2011

The first episode of a new TV season needs to grab the audience, and social media campaigns have become an integral part of doing just that. Engaging fans across the social web serves as a catalyst enabling advocates to promote your brand or television show.

Social Media 226

Social Media Sentiment Conversation Analysis 226

Buzz Marketing for Technology

AUGUST 5, 2014

We had an esteemed panel consisting of Amber Quist , the Vice President of Brand Marketing and Communications at Spredfast; Greg Weiss , the Vice President / Business Leader of Social Media at MasterCard; and Adam Buchanan , the Social Media Manager for Cabela’s. and it’s called “priceless surprises.”

Eventful 100

Eventful UGC Marketing B2B 100

Buzz Marketing for Technology

SEPTEMBER 27, 2011

As brands adapt to keep pace with the changes brought on by today’s demand economy, the budgets and line items need to demonstrate the same agility in order to stay in sync with consumer trends in our growing social and mobile world. As brands shift from advertising to engagement marketing, the models to measure performance will change.

Marketing 225

Marketing Loyalty Statistics ROI 225

Buzz Marketing for Technology

NOVEMBER 28, 2012

They’re producing data that can inform overall branding and in-store shopping experiences. Or if a brand notices online visitors are consistently gravitating toward a certain editorial tone or responding positively to distinct button colors, these things could also be integrated into in-store signage, advertising, direct mail and beyond.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

APRIL 25, 2013

Perhaps because of the impact and influence that the CDO had in the Obama campaign last fall. Typically the modern day CMO takes Marketing 101 in college, gets a Masters in Marketing, works for a major brand like P&G as an entry level marketer, becomes a brand manager then rises up to eventually become the CMO.

Marketing 258

Marketing Conference Fashion Mobile 258

Buzz Marketing for Technology

MAY 16, 2012

Passivity is anathema to today’s marketer, brand manager, media buyer/planner, advertiser, and content creator. With the data, smart marketers can make mid-stream changes to the expressed interests and attitudes of their target audience.

Marketing 235

Marketing Buy Data Authentication 235

Buzz Marketing for Technology

FEBRUARY 16, 2010

Sure anyone can take out an ad in a major publication but his point is more about the sustained effort over time to create a brand using advertising hasn’t worked for years and is just too expensive and too inefficient to build a brand. Social Media is not a campaign it’s a commitment! What is your publishing calendar?

B2B 187

B2B Content Marketing StumbleUpon 187

Buzz Marketing for Technology

APRIL 15, 2016

POSSIBLE is a creative agency that brings results-driven digital solutions to some of the world’s most dynamic brands. Every two weeks, analysts faced the herculean task of reporting campaign results based on 10 different data sources, applying 20 different measures on 70+ products delivered by 100+ media partners.

Data 100

Data Survey Fashion Analysis 100

Buzz Marketing for Technology

MARCH 18, 2010

But for true 360-degree brand tracking, you may require a vendor that also integrates offline sources such as the traditional press. For multi national brands you may also want to evaluate each technology based on support for multiple languages. What technology will you need to support your listening goals?

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

OCTOBER 30, 2008

Jeff – My role as the CMO of the company is to create “tension” to move the organization and brand in a massive way. Messaging in the digital world Nick – web is our storefront – need to try to get more customers engaged with our brand online – I don't have the fortitude to pull all the print and ad dollars offline.

CPA 100

CPA Forums Price Campaign 100

Buzz Marketing for Technology

SEPTEMBER 23, 2008

They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative solutions for brand perception and instantiation. Not only do they build cool marketing campaigns but they can connect to your sales process.

Web 2.0 100

Web 2.0 Mashup Aggregator Microsoft 100

Buzz Marketing for Technology

OCTOBER 6, 2009

I see a lot of slick, aesthetically appealing campaigns, but they lack a story. If their campaign misses the mark they're in trouble. It reminds me of the failed Nissan campaign in the early 90's, when Nissan launched the Acura Brand. It was a cool campaign; it had intrigue, and was hip. Create a compelling story.

Web 2.0 124

Web 2.0 Influencer Campaign Strategy 124

Buzz Marketing for Technology

FEBRUARY 27, 2009

Tags: Personal Branding Social Networking Blogging Buzz Marketing.

ROI 100

ROI Case Study Consultant Campaign 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 B2B 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have.

Data 100

Data Vocus Radian6 StumbleUpon 100

Buzz Marketing for Technology

SEPTEMBER 17, 2008

And today they can make a huge impact on a brand. Big seeds lead to success: 1 million people recruit 500K people etc – examples: Tide Cold Water by P&G can seed a campaign with 4 million people and got 40,000 extra. Who can make something popular on the web? But sub viral growth is still growth.

Web 2.0 124

Web 2.0 Digg Apple Examples 124

Buzz Marketing for Technology

NOVEMBER 6, 2017

What if we could prepare our subject matter experts to react quickly, time our content with the news cycle, and launch an advertising campaign that could help demystify the rule for our clients and potential prospects? While the industry foresaw change with the DOL fiduciary rule, my marketing team saw opportunity.

Proposal 58

Proposal FAQ Banking Journal 58

Buzz Marketing for Technology

MARCH 13, 2014

To stand out in the increasingly crowded and competitive marketplace, many C-level executives from the world’s most iconic brands are not content with just “Keeping Up With the Joneses.” But the task of keeping brands happy and engaged beyond one big “win” isn’t easy.

ROI 272

ROI Data Analysis Conversation 272

Buzz Marketing for Technology

OCTOBER 31, 2012

Posted in Advertising Branding Social Media. Even after the head of the KitchenAid brand, Cynthia Soledad, offered an apology, many still expressed outrage and announced boycotts of the brand. There is a plethora of marketing campaigns to choose from that all ended with disastrous results. We’re all human. Toyota Camry.

Social Media 259

Social Media Airlines How To Survey 259

Buzz Marketing for Technology

JUNE 27, 2008

And while I dont like to dwell on labels (the debate over the word "library" comes to mind), the reality is that part of the success in selling the information literacy concept within a corporate environment is the branding. · How will you market and brand information literacy? · Annual Campaign. 5 Excellent.

Library 100

Library Compete Skills Proposal 100

Buzz Marketing for Technology

JANUARY 15, 2014

Back in 2001, when Google AdWords was just launched, I remember the day that my first pay-per-click (PPC) campaign yielded the first batch of leads for the company I was working for. There was no doubt in my mind we were going to scale this campaign. In all, this tactic generated 42 leads, and a significant portion was even qualified.

Mobile 243

Mobile Advertising Adwords Data 243

Buzz Marketing for Technology

APRIL 1, 2010

How much time do you give each of them to “soak” in the market – like cooking you start with the hardest vegetables first that take the longest to steep – so perhaps you start with more traditional channels first since they have longer lead times to get to market and then start hammering the market later in the campaign to crank up the buzz.

B2B 252

B2B Content Press Release Marketing 252

Buzz Marketing for Technology

MARCH 23, 2010

Specifically listening or monitoring for conversations about your brand and then inserting yourself when there is an issue. Social Media is not a campaign it’s a commitment! So my point over the last year has been – why not use social media to deliver a truly exceptional customer experience?

Social Media 211

Social Media Retail Loyalty B2B 211

Buzz Marketing for Technology

JUNE 22, 2011

I would argue that you have to have several sensing mechanisms in place – one that is a data set that is always looking backward (like a rear view mirror) so see what has been said and is always listening and watching the conversations, in addition to that you need a forward looking data set (like a windshield) to help drive decision making on what (..)

Marketing 202

Marketing Data Analytics System 202

Buzz Marketing for Technology

JUNE 27, 2008

« Free Personal Branding Teleseminar by A Brand You World Summit. Create blog design that complements the rest of the personal or company brand. Edith Yeung.com Dream Think Act --> Edith Yeung.com Dream Think Act. Home. --> Home. About Edith. 50 Habits of a Highly Effective Blogger. Technical Stuff. loads first.

Blogger 100

Blogger Discount Comparison Price 100

Buzz Marketing for Technology

OCTOBER 14, 2008

How long does it take to see the results of a marketing campaign online and turn it off? will be the combination of the two version, or totally a brand new ideas. some brands are already influenced by the same spirit so the midlevel or lower level managers are trying these new techniques. That game has completely changed.

Products 260

Products Project Software Meeting 260

Buzz Marketing for Technology

JUNE 27, 2008

I do not have the time, resources or money to spend on expensive advertising campaigns, a press release for every newsworthy event, etc. As the Director of Marketing for MicroLink LLC, a small IT company the new social media technolgies are to my advantage. Currently, I am launching a blog and the reason is this. April 2004. March 2004.

Cymfony 113

Cymfony Badge Skills Comments 113