Adam Cohen

APRIL 12, 2012

If this is the case, brands can combine paid ads with shared status updates as part of a regional campaign, increasing the potential effectiveness of both. The criteria for Targeted Updates appears to be the same selection criteria for LinkedIn’s ad platform. Imitation is Flattery.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Adam Cohen

JULY 16, 2010

Already there are too many write-ups about the inspirational campaign from a social media perspective. I am not going to share how the social campaign is a brilliant extension of a series of creative and funny TV commercials. I’m going to keep telling myself, “Please don’t write about Old Spice.&#

Badge 201

Badge Disqus Web 2.0 Retail 201

Adam Cohen

DECEMBER 12, 2013

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. What I am most excited about is the continued opportunity to work with smart colleagues and great brands in a digital landscape. image credit: PedjaP via flickr.

Consultant 153

Consultant Flickr Advertising Collaboration 153

Adam Cohen

JULY 12, 2010

Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too. They (should) know how effective every ad, campaign, point-of-sale item, direct mail, email, tagline, product and other marketing investment has performed.

Research 265

Research Social Media Marketing Retail 265

Adam Cohen

DECEMBER 12, 2013

Marketers are embracing the troves of data available and looking at how to craft effective campaigns, content and platforms to reach audiences in new ways. What I am most excited about is the continued opportunity to work with smart colleagues and great brands in a digital landscape. image credit: PedjaP via flickr.

Flickr 100

Flickr Consultant Collaboration Advertising 100

Adam Cohen

APRIL 12, 2012

If this is the case, brands can combine paid ads with shared status updates as part of a regional campaign, increasing the potential effectiveness of both. The criteria for Targeted Updates appears to be the same selection criteria for LinkedIn’s ad platform. Imitation is Flattery.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Adam Cohen

SEPTEMBER 28, 2010

The letter is an example of the “zen&# of advocacy: an evangelist that clearly is introducing new customers to the brand. The core groups represent meaningful constituencies that ultimately drive brand purchase decisions. How many brands actually have that in their core values? Some Criticisms. I’m not so sure.

Marketing 210

Marketing Review Tweetdeck Authentication 210