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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. You can also sort and analyze your own followers to get a better understanding of the potential contact points you already have, or take a look at competing brands.

Blogger 196
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How to Increase Your Twitter Impressions Organically

Sprout Social

When it comes to Twitter marketing , one of the key metrics brands measure is engagement. While it’s true that engagement is extremely important, there’s another metric that goes hand in hand with it. A lot of brands get worried about overwhelming their audience with too much content. Automated messaging.

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Focus on Metrics: Do you know which social media platform your customers are coming from? If your marketing strategy isn’t driven by metrics, make the shift towards systemic review of your actions. BuzzStream. Repeat What Works: Did emailing an eBook result in hundreds of new leads?

Analysis 106
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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

So, when it comes to guest posting, you have to ensure that you associate your name and brand with authority, or at least quality, sites only. Sites with low PageRank (below 3) should be checked for other metrics. Alexa.com reveals metrics like: Social Reputation : the number of inbound links a site has. Integrity checklist.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Our clients typically look at a variety of metrics that great content can drive. These metrics fall into short and long-term categories. Growth in branded keyword volume from organic search. These projects are just parts of an integrated, longer term content initiative aimed at brand exposure and growth.

Strategy 152
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45 Marketing Tools to Consider for 2017

Razor Social

Hotjar is a tool that offers some interesting metrics that you cannot get from Google Analytics. Brand24 is a social media monitoring tool that allows you to track mentions about your brand, or your competition, across social media channels, blogs, forums, photo sites, etc. BuzzStream. SEOMonitor. Create multiple keyword lists.

Tools 40
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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

How are agencies and brands successfully integrating owned, earned and paid media efforts? ” He then explains how this insight requires a change in behavior in terms of how marketing teams approach brand, awareness, structure and channels. (It’s Search Critical in Brand-Building Strategies by eMarketer.

SEO 192