Adam Sherk
APRIL 30, 2013
For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. But the same general approach applies to any industry. Or search specific domains, brands and topics for more extensive research. BuzzStream.
Writtent Blog
JULY 22, 2013
Market Share: Are they capturing the majority of customers in your industry? Content: Is your competition heavily promoting their own content offers and articles, or giving equal share to other content creators in the industry? Is their customer base growing? Channels of Distribution: Do they have a blog ? Content Marketing.
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Sprout Social
JULY 5, 2016
When it comes to Twitter marketing , one of the key metrics brands measure is engagement. A lot of brands get worried about overwhelming their audience with too much content. A survey from Fractl and Buzzstream found the top reasons people unfollow brands on social media were: Too much self-promotion.
Sprout Social
SEPTEMBER 19, 2016
Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Is it ok to reach out to people from your brand’s social media accounts, or should you have someone from your marketing team handle social media outreach?
Sprout Social
AUGUST 23, 2016
There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.
Convince & Convert
OCTOBER 22, 2013
This varies by industry, but in our industry we find we need to update our “big” content pieces every 2-3 years. In addition to Kelsey’s work, she often writes and speaks about content promotion for several highly regarded industry publishers. Growth in branded keyword volume from organic search.
Convince & Convert
JUNE 12, 2013
At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. What this looks like will depend on your industry – I’ve seen successes range from TechCrunch reporting on aggregated mobile analytics data to USA Today writing about studies from drug rehab centers.
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