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18 of the Best Content Marketing Strategy Guides of 2013

Webbiquity SMM

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Matthew Anton presents three dozen questions to ask when creating a content marketing strategy, from questions about the company’s business model (e.g., “Which products make up most of the revenue?”)

Strategy 226
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Prep work for your social media business presence

Socialmedia.biz

If you want to get the most out of running your business , social media is usually a good way to develop brand awareness and engage with customers too. 1 It’s crucial to build a social media strategy that works for your brand. Do you have a clear understanding of your company’s brand? What are you hoping to achieve?

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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Historically, companies of all sizes have relied heavily on SWOT for competitive marketing analysis, an acronym which stands for strengths, weaknesses, opportunities, and threats. While fast food chains Chipotle and Qdoba offer a similar product, Chipotle has effectively positioned themselves as an eco-friendly company. Social Media.

Analysis 106
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Social Media Outreach for Beginners

Sprout Social

Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Is it ok to reach out to people from your brand’s social media accounts, or should you have someone from your marketing team handle social media outreach?

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An Introduction to Social Media for Business

Sprout Social

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.

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The New Writer’s Guide to Evaluating Websites for Guest Posting Opportunities

ProBlogger

So, when it comes to guest posting, you have to ensure that you associate your name and brand with authority, or at least quality, sites only. Nowadays I use Buzzstream to keep track of my guest blogging initiatives. It’s also now evident that Google has no love for low-quality sites and inbound links from them. Keep records.

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

I interviewed 3 marketers who make large content projects work for their companies and clients to find out how to make sure to get a return on investment from Big Content: Cyrus Shepard. Our process at Moz isn’t much different than most companies. Where should companies new to big content focus? Can I choose all of them?

Strategy 150