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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Advertising and Campaign Themes: What topics, trends, and concepts are they actively targeting in content marketing ? Share of voice is best calculated manually, by automating “streams” of industry keywords in HootSuite, and determining the percentage mentions of brands in your niche are scoring. BuzzStream.

Analysis 106
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Social Media Outreach for Beginners

Sprout Social

Executing a successful outreach campaign can be difficult, tedious and even frustrating sometimes. Social media outreach is the process of using social networks like Facebook, Twitter and LinkedIn to raise awareness for your brand, content, or to build new relationships. Are you launching a campaign to promote a blog post?

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Imagine a campaign that delivered content across your browser, television, and Google Glass. She has refined the art and science of digital PR, which often has an unparalleled impact on campaign awareness, link-building, and search engine rankings. Long Term: SEO impact for campaign related keywords as well as across the board.

Strategy 150
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An Introduction to Social Media for Business

Sprout Social

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place.

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How to Promote Your Content Across Owned, Earned, and Paid Media

Convince & Convert

At BuzzStream, we’ve found that sharing our best content with our customers via email is an excellent way to get social distribution. If you do a lot of outreach to these smaller influencers, you may want to use a tool like BuzzStream to find these people and manage your process. Planning for Fusion.

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45 Marketing Tools to Consider for 2017

Razor Social

You can use it to automate your email campaigns, send automated SMS messages to your email subscribers, quickly create and test email capture landing pages, or for functions like lead scoring and routing, task management, and more. Google Analytics also integrates with AdWords allowing you to measure and optimize your campaigns.

Tools 40
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Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Thanks to brand new technologies that consistently and constantly claim our attention spans, thereby requiring us to shift our focus on a very regular basis, we’re no longer willing or able to sit still. It’s not just boring at times, it could be hazardous to your other campaigns too. But that point was inevitable, no?