yMarketingMatters

JUNE 10, 2019

Because the algorithm favors recent posts, brands need to pay attention to when their audiences are online. Posting videos—Live, as a Story, or IGTV—will also increase the time your audience spends on each post…leads to increased engagement. Post when your audience is looking. Use Instagram Insights. It’s easy to understand.

Tips 130

Tips HootSuite Notification Hashtag 130

yMarketingMatters

JULY 20, 2016

Facebook, on the other hand, with its unlimited character updates, makes it a great channel for brand storytelling. Brand loyalty. is original brand content. ⅓ You don’t have to be a big brand like Dell, Nike, or Starbucks to brand yourself on twitter. Nobody wants to talk to a LOGO unless it’s a famous brand.

Twitter 100

Twitter How To Hashtag Notification 100

yMarketingMatters

JULY 19, 2016

Facebook, on the other hand, with its unlimited character updates makes it a great channel for brand storytelling. Brand loyalty. is original brand content. ⅓ You don’t have to be a big brand like Dell, Nike, or Starbucks to brand yourself on twitter. Nobody wants to talk to a LOGO unless it’s a famous brand.

Twitter 100

Twitter How To Hashtag Notification 100

yMarketingMatters

OCTOBER 21, 2012

Instead of having the long default Facebook URL that ends in random numbers that no one can remember, you can choose a short name, suited to your brand and business. Claiming your vanity URL is just as important as choosing the name for your brand or business. This is so long and cumbersome to put on marketing documents.

URL 147

URL Social Media LinkedIn Facebook 147

yMarketingMatters

OCTOBER 12, 2019

You can grow your brand awareness, educate people about your industry, products and services, engage in personal dialogue with consumers, and be there to support your customers! I hope you find these useful for your content distribution. Social media. Partners & Influencers.

Content 147

Content Paid Search Digg SEO 147

yMarketingMatters

OCTOBER 12, 2019

You can grow your brand awareness, educate people about your industry, products and services, engage in personal dialogue with consumers, and be there to support your customers! I hope you find these useful for your content distribution. Social media. Partners & Influencers.

Content 130

Content Paid Search Digg SEO 130

yMarketingMatters

JANUARY 27, 2019

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. If you are in the throes of planning, keep these three important tips in mind while you work on how to improve your social media marketing and your results this year. Why is this important?

Tips 130

Tips Content Marketing Patterns 130

yMarketingMatters

FEBRUARY 8, 2018

These updates will result in fewer public posts from pages and fewer videos in the News Feed” “As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.”.

Feed 145

Feed Feedly News Facebook 145

yMarketingMatters

JUNE 20, 2014

Remember to stay focused on building the right community, meaning targeted followers who are a good fit for your brand. There are also these free tools for monitoring mentions of your brand/company across the web: Topsy , SocialMention. Building a community of disinterested, unrelated followers is ultimately useless.

Small Business 263

Small Business Social Media How To ROI 263

yMarketingMatters

JULY 12, 2018

Increase brand awareness. Here’s my list of the TOP benefits that you will experience by using social media for your business: Raise awareness of your products and/or services. Build an engaged community of fans and customers. Drive visitors to your website. Increase leads. Boost sales. Increase Search Engine ranking. Be visible.

Social Media 130

Social Media Education Engineering Meeting 130

yMarketingMatters

JUNE 5, 2019

For brands, the timeliness ranking signal means that paying attention to your audience’s behavior, and posting when they’re online, is key. The algorithm recognizes that the two of you are “close.”. 2⃣Interest: The algorithm also predicts which posts are important to users based on their past behavior.

Instagram 100

Instagram HootSuite Feed Feedly 100

yMarketingMatters

JUNE 5, 2019

For brands, the timeliness ranking signal means that paying attention to your audience’s behavior, and posting when they’re online, is key. The algorithm recognizes that the two of you are “close.”. 2⃣Interest: The algorithm also predicts which posts are important to users based on their past behavior.

Instagram 100

Instagram HootSuite Feed Feedly 100

yMarketingMatters

JUNE 10, 2019

Because the algorithm favors recent posts, brands need to pay attention to when their audiences are online. Posting videos—Live, as a Story, or IGTV—will also increase the time your audience spends on each post…leads to increased engagement. Post when your audience is looking. Use Instagram Insights. It’s easy to understand.

Tips 100

Tips HootSuite Notification Hashtag 100

yMarketingMatters

OCTOBER 2, 2017

Mobile use is disrupting the way people engage with brands. Almost 50% of consumers in the US make direct purchases after receiving an SMS branded text. This didn’t come as a huge surprise because, as far back as 2015, Google reported that more searches were conducted on mobile devices than on any other device category.

Mobile 140

Mobile SMS Hitwise Marketing 140

yMarketingMatters

JULY 12, 2018

Increase brand awareness. Here’s my list of the TOP benefits that you will experience by using social media for your business: Raise awareness of your products and/or services. Build an engaged community of fans and customers. Drive visitors to your website. Increase leads. Boost sales. Increase Search Engine ranking. Be visible.

Social Media 124

Social Media Education Engineering Meeting 124

yMarketingMatters

JANUARY 27, 2019

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. If you are in the throes of planning, keep these three important tips in mind while you work on how to improve your social media marketing and your results this year. Why is this important?

Tips 100

Tips Content Marketing Patterns 100

yMarketingMatters

JANUARY 27, 2019

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. If you are in the throes of planning, keep these three important tips in mind while you work on how to improve your social media marketing and your results this year. Why is this important?

Tips 100

Tips Content Marketing Patterns 100

yMarketingMatters

JUNE 4, 2013

Take your product and our brand out of the story. Take it step further, make it more personal. Content that exudes emotions and/or provides useful, surprisingly personal information increases social sharing and engagement. Provide real value; don’t push your own agenda.

Trends 277

Trends Smart Phone Marketing Mobile 277

yMarketingMatters

JANUARY 19, 2012

And surprisingly, so much marketing and branding today lacks personality! Inject your own special personality into your brand, and each piece of content. People are thoroughly attracted to interesting, sincere personalities and to the human element and the person behind the business. Find your own voice. Be authentic. Be real.

Trends 279

Trends Marketing Mobile Wireless 279

yMarketingMatters

JULY 14, 2013

For your business, you may choose to attach a hashtag, such as #smallbiz, #SMB, #entrepeneur or even your brand’s name itself, like #Nike. Clicking on a hashtag takes you to search results for that term and you can see tweets of all users that have included the specific hashtag in their tweet.

Twitter 271

Twitter Hashtag Feed Feedly 271

yMarketingMatters

AUGUST 21, 2015

Don’t go too long or too clever: if you’re creating a branded hashtag you should try to keep it short and sweet. Be specific when using hashtags: The more specific you can get with your hashtag, the more targeted your audience will be—and a targeted audience generally means better engagement. Don’t hashtag everything in your posts.

Hashtag 100

Hashtag Marketing Instagram Social Networking 100

yMarketingMatters

OCTOBER 9, 2015

Access new and improved ad formats to achieve your marketing objectives: Landscape photo and video to unlock new creative opportunities and give ads a more cinematic feel; Video ads of up to 30 seconds in length, so brands can engage in richer storytelling.

Social Media 100

Social Media Instagram Retail Buy 100

yMarketingMatters

OCTOBER 9, 2015

Access new and improved ad formats to achieve your marketing objectives: Landscape photo and video to unlock new creative opportunities and give ads a more cinematic feel; Video ads of up to 30 seconds in length, so brands can engage in richer storytelling.

Social Media 100

Social Media Instagram Retail Buy 100

yMarketingMatters

MARCH 4, 2013

For example, a successful blogger outreach program is infinitely more impactful for your brand over one that never gets off the ground! Just to make this clear – 5 hours (and still not done) vs. 15 minutes is 20x more effective. This is just an example, but an external expert can be infinitely more valuable. Joe the consultant.

Social Media Management 229

Social Media Management Social Media Badge Consultant 229

yMarketingMatters

FEBRUARY 8, 2016

Twitter Introduces Conversational Ads : Now it’s easier than ever to enhance your brand influence and extend the presence for your business in Twitter. You can also read a stream of real-time comments, and what’s really great, is that when you’re done, the broadcast will be shared on your Timeline.

Social Media 100

Social Media URL iPhone iPad 100

yMarketingMatters

NOVEMBER 21, 2013

Small gifts like a company branded T-shirt or gift-card, discounts on products, exclusive offers are great ideas. For some great info, check out the Ultimate Social Media Size Cheat Sheet. Tip #5: Reward your Fans. Reward your fans for their ‘participation’ in your Page.

Facebook 237

Facebook How To Statistics Hashtag 237

yMarketingMatters

NOVEMBER 2, 2016

This new tool will help marketers understand more about the specific ads and even the unique LinkedIn audiences that are driving campaign conversions and generate high-quality leads, acquire new customers, and raise brand engagement among LinkedIn’s global audience of 450 million professionals.

Social Media 100

Social Media LinkedIn Instagram Campaign 100

yMarketingMatters

JULY 9, 2015

If you’re trying to build your brand using Facebook with a strong a content marketing strategy, you’ll love this new update. June saw some huge updates, so let’s get right to them. Facebook Updates. Author Tags. Facebook recently launched Author Tags to help you connect with your fans.

Social Media 100

Social Media Adwords Banking Notification 100

yMarketingMatters

DECEMBER 6, 2015

Facebook Slideshow: This amazing new update allows you to tell your brand’s story with easy-to-create, lightweight videos. You can see the percentages of people nearby who have seen your ads, and eventually, you can draw links between different aspects of your insights to better create the outcomes that matter.

Social Media 100

Social Media Sentiment Study Advertising 100

yMarketingMatters

JANUARY 10, 2014

Facebook publicly admitted that organic reach is going to dwindle even further unless brands start leveraging paid advertising!). To make headway on Facebook, Twitter, YouTube, you can no longer rely on organic growth alone , it’s too slow. It must be ignited by advertising dollars.

Social Media 277

Social Media Tips Marketing Mobile 277

yMarketingMatters

FEBRUARY 26, 2014

This will help you get your brand name out there and grow your followers. Statistics show a business should tweet quality content at least 4-5 times per day , answer, comment and connect with followers as well as outreach to new followers. Do you have the financial resources to grow your followers with advertising on Twitter?

Twitter 235

Twitter Repository Hashtag Statistics 235

yMarketingMatters

JUNE 4, 2013

Take your product and your brand out of the story. Take it step further, make it more personal. Content that exudes emotions and/or provides useful, surprisingly personal information increases social sharing and engagement. Provide real value; don’t push your own agenda. SoLoMo Marketing Takes Center Stage.

Trends 100

Trends Smart Phone Marketing Mobile 100

yMarketingMatters

JUNE 22, 2012

Make Business Cards: Promotional business cards are a great way to build your business and your brand. Your subscribers will tell their friends and your list will organically spread by word of mouth. If you get cards made up for your business, be different. Don’t create a boring ordinary card like everyone else.

List 257

List Organization Tips Newsletter 257

yMarketingMatters

JULY 14, 2013

For your business, you may choose to attach a hashtag, such as #smallbiz, #SMB, #entrepeneur or even your brand’s name itself, like #Nike. Clicking on a hashtag takes you to search results for that term and you can see tweets of all users that have included the specific hashtag in their tweet.

Twitter 138

Twitter Hashtag Feed Feedly 138

yMarketingMatters

JUNE 4, 2016

It’s awesome because live video removes the barriers between brand and customer, allowing you to put a face to the company and to speak directly and casually to them, whether you are offering thought leadership, or insights into your solutions.

Social Media 100

Social Media URL Badge Small Business 100

yMarketingMatters

NOVEMBER 9, 2017

Convenience and brand matter. Chieh is founder and CEO of @BoxedWholesale and spoke on how he built a B2C business in his garage to a nationally scaled business fulfilling both B2B & B2C. People are our priority. The value equation is shifting. More than price matters now. Doing good is actually contagious. And for the Grand Finale….

Conference 124

Conference Price Compete SMS 124

yMarketingMatters

JUNE 22, 2012

Make Business Cards: Promotional business cards are a great way to build your business and your brand. Your subscribers will tell their friends and your list will organically spread by word of mouth. If you get cards made up for your business, be different. Don’t create a boring ordinary card like everyone else.

List 217

List Organization Tips Newsletter 217