LinkedIn’s Rolling Out Company Page Messaging to All Brands
Social Media Today
MARCH 26, 2024
LinkedIn’s making messaging available to all brands in the app.
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Social Media Today
MARCH 26, 2024
LinkedIn’s making messaging available to all brands in the app.
Webbiquity SMM
JUNE 21, 2022
say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.
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The Social Media Hat
JANUARY 16, 2024
Craft a distinct brand voice to deliver unique customer experiences. The post Building a Consistent Brand Voice: Social Media Tips for SMBs appeared first on The Social Media Hat.
Social Media Strategies Summit
NOVEMBER 30, 2022
In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. hours on social media. Image source.
Jon Loomer
DECEMBER 4, 2023
Brand Lift tests are now self-serve… They previously required the help of a rep, but now you can create these tests (along with Conversion Lift Tests) from Experiments. Brand Lift allows you to use surveys to calculate the effect your ads had on brand awareness and recall. Have you heard of this brand?
Sprout Social
MARCH 21, 2024
Looking to build buzz for your UK-based brand? The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. If you’re a brand looking to reach Gen Z or Gen Alpha consumers, you’ll likely be a hit on UK TikTok. He’s worked with brands like Thomas Sabo and Just Eat.
Sprout Social
JANUARY 11, 2024
Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer
The Social Media Hat
MARCH 9, 2024
Combine psychological anchoring with strategic branding for incredible results. The post Strategic Branding: The Power of Anchoring in a Competitive Marketplace appeared first on The Social Media Hat.
Social Media Today
MARCH 26, 2024
LinkedIn’s making messaging available to all brands in the app.
Sprout Social
JANUARY 24, 2024
Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.
The Social Media Hat
DECEMBER 26, 2022
Learn the importance of personal branding for executives. The post What Is Executive Branding, and Why Is It Critical? appeared first on The Social Media Hat.
Convince & Convert
JANUARY 4, 2024
It’s no surprise that these social media platforms are requiring us to develop independent strategies for our brand. What most brands want is to reach as many people as possible right? In the world of marketing, it seems as though trendy content is what sells, is what’s important, and is what will make a brand “go viral.”
Sprout Social
MARCH 25, 2024
The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. This not only gets you more exposure, but also positions your brand as relevant and up-to-date. Let’s dig in.
Ignite Social Media
NOVEMBER 27, 2023
However, not all trends are created equal when it comes to brand marketing. In this video, Community Managers AnnE Ford and Dervon Thompson will explore how to identify relevant trends for your brand, when to join in on viral trend conversations, and tips for putting your unique spin on trending topics.
Ignite Social Media
MARCH 4, 2024
And do brands using influencers need to worry? And they increasingly demand more thoughtful consumption from both brands and influencers. However, the impact on brands involved in influencer marketing varies widely. Brands who avoid falling into fast fashion traps have little to worry over. Why the fatigue from followers?
Sprout Social
NOVEMBER 12, 2023
There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?
Social Media Strategies Summit
JUNE 8, 2023
Brands have many reasons to move away from the social media giant Facebook. But the challenge for brands remains: how can you stand out on a platform that prioritizes content from friends and family? Here are six brands achieving killer results on Facebook in 2023 to inspire you. So Facebook can’t be all bad.
Convince & Convert
DECEMBER 15, 2023
Every week listeners get to hear directly about what is working, what is failing, and how different brands are adapting to the ever-changing nature of social media. Iconic beauty brand Glossier swears by this approach, and it has served them well. What other brands peak their interests? What else is important to them?
The Social Media Hat
FEBRUARY 9, 2023
The post How Much Should Brands Pay A B2B Influencer? Influencer payment rates can vary wildly, but there are key factors to consider. appeared first on The Social Media Hat.
Ignite Social Media
SEPTEMBER 5, 2023
Authentic UGC Content User-generated content (UGC) can be a great way to add authenticity and dimension to a brand. It also creates a lot of additional UGC that the brand can use later. Everything is bright and colorful, which is eye-catching and very on-brand for them. It was spot-on. We love this recent example from Target.
Quintly
JUNE 26, 2023
It's the ultimate destination for B2B brands and individual contributors to engage with their target audience, deliver impactful content, and create a stellar brand that attracts leads. You can't sleep on LinkedIn if you've made ambitious plans to market your business.
The Social Media Hat
FEBRUARY 4, 2023
Getting paid to represent brands and help our audiences satisfy their needs is what influencer marketing is all about. The post Mike Allton’s Quick Start Guide To Becoming A Brand Influencer appeared first on The Social Media Hat. But how do you get started?
Ignite Social Media
SEPTEMBER 25, 2023
Want the inside scoop on how to effectively leverage influencer marketing for your beauty brand? Over at our sister company Carusele, our influencer marketing experts just shared their top 15 tips for beauty brands looking to maximize their influencer marketing results. Want all the details?
Ignite Social Media
AUGUST 30, 2022
million users who “BeReal,” and other brands taking the format of the app onto other platforms (we’re looking at you, Instagram!), here’s some information to consider before your brand joins the quickly growing platform. So, should your brand join the platform? Why Brands Should BEware. Ways Brands CAN BeReal.
Bill Hartzer
OCTOBER 10, 2023
In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.
The Social Media Hat
DECEMBER 22, 2022
The post Why Is Brand Fit So Important For Influencer Marketing? Learn about the first criteria for successful influencer marketing. appeared first on The Social Media Hat.
Sprout Social
JANUARY 23, 2024
We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We help you envision how social can increase your brand’s awareness, foster community engagement and grow the bottom line. Within 24 hours, the posts racked up 2.9
Sprout Social
DECEMBER 6, 2023
Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.
Ignite Social Media
SEPTEMBER 18, 2023
One of the most common questions we get from clients is how to create branded TikTok videos. But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. Who Can Brands Put in Their TikTok Videos? As a brand, figuring out who will be in your TikTok videos is important.
Ignite Social Media
OCTOBER 16, 2023
Creating standout social media content can be a challenge, but looking at what other brands are doing well can provide some valuable inspiration. In their most recent video, social media experts Taylor and Sara from Ignite Social Media shared five examples of branded social content they loved and why those posts worked so effectively.
The Social Media Hat
JANUARY 20, 2024
What if your team could boost your brand's visibility? The post Employee Advocacy Unleashed: Turning Your Team into Brand Ambassadors appeared first on The Social Media Hat.
Social Media Today
MARCH 4, 2024
Three benchmark reports all show a significant decline in TikTok engagement for brands.
The Social Media Hat
APRIL 24, 2022
There are many virtual event ideas that brands can explore, from large to small, and with varying goals and objectives. The post 6 Powerful Virtual Event Ideas for SaaS Brands appeared first on The Social Media Hat.
The Social Media Hat
AUGUST 21, 2023
Partnership Unpacked, Episode 35, with Bob Cargill The post Personal Branding for Partnership Leaders and Marketing Executives w/ Bob Cargill appeared first on The Social Media Hat.
The Social Media Hat
SEPTEMBER 4, 2023
Partnership Unpacked, Episode 37, with Adam Rossow The post How Brands Can Maximize Influencer Marketing Partnerships w/ Adam Rossow appeared first on The Social Media Hat.
Sprout Social
APRIL 4, 2023
When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?
The Social Media Hat
JANUARY 22, 2023
The post Fintech CEOs Demonstrate Leadership Through Personal Brand appeared first on The Social Media Hat. Hint: it's all about creating content in one way or another.
Audiense
SEPTEMBER 4, 2023
box office hit and the brand partnerships that cashed in on its success. Discover how to find the perfect movie partnership for your brand with Affinio insights, and don’t miss out on Mattel’s next megahit. Learn from Barbie’s 1.3B
Ignite Social Media
OCTOBER 30, 2023
As brands continue to invest in TikTok as part of their social strategies, it’s important to stay up-to-date on the latest platform developments. In this blog post, we’ll summarize the key takeaways from TikTok’s visit and what they mean for brands on the platform. This creates a more engaging, branded experience.
Social Media Today
JUNE 30, 2021
Pinterest has been awarded the brand safety certification from the Trustworthy Accountability Group (TAG), an organization that works to increase trust and transparency in digital advertising by fighting against criminal activity online.
Social Media Today
MARCH 4, 2024
Three benchmark reports all show a significant decline in TikTok engagement for brands.
Sprout Social
JUNE 27, 2023
In a world where star ratings can make or break a brand, review analysis is your north star. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. Why should brands carry out review analysis? Let’s take a closer look.
Ignite Social Media
MARCH 4, 2021
If you’re wondering if your brand should be developing a presence, here’s what you need to know about the network’s functionality as well as possible opportunities and challenges you may face. What Brands are on Clubhouse? As one may expect, the brand’s mascot was limited to shouting “Oh yeah!”
Ignite Social Media
FEBRUARY 11, 2020
Curating an Instagram aesthetic that stops users in their tracks is #goals for any brand, but with the rise of Instagram stories, having a recognizable look and feel that extends beyond your channel is more important than ever. Step One to Creating on-brand Instagram Stories: Create a Branding Kit. Next, choose your fonts.
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