Webbiquity SMM

JUNE 6, 2016

Hinge Research Institute and Social Media Today recently surveyed companies with employee advocacy programs, and the results speak for themselves: 1% saw increased brand visibility. 65% saw improved brand recognition. 7% had better brand loyalty. Engaged and motivated employees who understand your brand generate happy clients.

Brands 100

Brands Loyalty Survey Newsletter 100

Webbiquity SMM

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales.

Research 257

Research Report Social Media CPM 257

Webbiquity SMM

JANUARY 23, 2024

Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Some may not even tag your brand while talking about their problems online. For example, this tweet talks about Domino’s Pizza without tagging the brand. Through social listening. Track customer sentiment.

Sentiment 142

Sentiment How To Analysis Trends 142

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. Testimonials: People who bought a product or service provide short, quotable statements reflecting their positive brand experiences. Having an expert talk positively about your product can improve trust and enhance brand credibility.

comScore 299

comScore Marketing Case Study Review 299

Webbiquity SMM

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Or all of them?

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

MAY 21, 2019

(..)

Brand Monitoring 173

Brand Monitoring Price Tools Brands 173

Webbiquity SMM

JANUARY 24, 2023

While this platform has already played a huge role in social media trends over the last couple of years, brands will likely continue to utilize it for advertising purposes this year, despite serious security concerns. Above all, customers want to be able to communicate with the brand they’re interested in.

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

FEBRUARY 28, 2011

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap (..)

List 155

List Twitter Brands Microsoft 155

Webbiquity SMM

JUNE 1, 2021

Diversify your content: Although your core communication channel, along with video content, will take your brand to new places, that’s not enough. Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. Brands today run on the attention economy.

Tips 352

Tips Marketing Privacy Influencer 352

Webbiquity SMM

NOVEMBER 15, 2022

Additionally, knowing what types of designs are eye-catching can help you create branded images or logos that build awareness and represent your company in a memorable way. build a strong brand identity. Why not join forces in a competitive space filled with other thought leaders, brand ambassadors, and influencers?

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Brand authenticity matters.

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

JANUARY 28, 2020

This is useful for brands that have an active social media presence with regular updates and an engaged following. It can be used on websites, at events, with digital signage, and anywhere brands want to display their content. Here are a few specific benefits of using a social media hub for your brand: 1. Boost User Engagement.

Social Media 168

Social Media UGC Aggregator Eventful 168

Webbiquity SMM

DECEMBER 6, 2022

The report quotes Michael Brenner of Marketing Insider Group, saying “(Influencers) can transform our brand narratives into personal storytelling by creating content, event speaking and consulting on strategy. They are the experts, so let them share their expertise on behalf of your brand!” It’s well worth a read.

B2B 225

B2B Social Media Marketing Influencer 225

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Brand building. Quora is an excellent space to build a brand image.

Brands 204

Brands NoFollow Marketing How To 204

Webbiquity SMM

APRIL 4, 2023

So, a brand’s content likely doesn’t belong on all platforms, nor should it be the same across all. Considering your brand / product and the message, what platform(s) logically fit? Advertising that doesn’t “fit” the job of the platform can be similarly be off-putting or risk being ignored.

Social Media 220

Social Media Reddit LinkedIn Research 220

Webbiquity SMM

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. Focused messaging will help you create high-value content on your technology brand while ensuring that it resonates with your audience.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

APRIL 13, 2021

There’s no way (yet) for brands to build a presence there. In Other Words… For her recent Search Engine Watch article , Marissa Pick (no relation) gathered insights from several social media influencers about how brands may be able to use Clubhouse for online community building. There’s no advertising.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

FEBRUARY 14, 2020

If you think of social media as the professional branding platform that sells you and your skills, the topics you choose to post about will likely be much different than if you just consider it as a place to hang out or connect with friends. In short, your social media profile can be used to showcase you as a brand.

Skills 165

Skills Social Media Social Media Management How To 165

Webbiquity SMM

FEBRUARY 27, 2018

Most consumers prefer to interact with brands by email. Just 3% say they communicate with brands using Twitter. ( 58% of social media influencers believe they should be paid for the coverage they give brands. Just 3% say they communicate with brands using Twitter. ( V3+Broadsuite Blog ). Buzzweb Community ). TrackMaven ).

Social Networking 223

Social Networking Tumblr Tips B2B 223

Webbiquity SMM

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. Many people use social media to search for their favorite products/services/brands. But make sure your content is relevant and helpful, or your increased activity may actually damage your brand.

Instagram 159

Instagram Tools Hashtag Authentication 159

Webbiquity SMM

DECEMBER 13, 2018

Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry. If these don’t align with what’s on your website and other social platforms, your brand image will be muddled.

LinkedIn 179

LinkedIn Company Comparison Meme 179

Webbiquity SMM

MAY 22, 2018

A huge proportion of brand promotion is now done online, particularly through social media. They give you access to user-generated content that can be used to promote your brand further. 2. Use Consistent Branding Assets Across Social Media. So don’t wait any longer—start forging a powerful online brand presence today!

Social Media 156

Social Media Tips Review SEO 156

Webbiquity SMM

AUGUST 27, 2019

Less than a quarter of B2B software companies understand brand monitoring. Brand monitoring on Twitter is extremely simple: Log into Twitter. Watch for mentions of your brand. As a follow-on experiment, the 22 brand monitoring software tools in the group were reviewed in a separate post, which was tweeted out multiple times.

B2B 154

B2B Research Twitter Marketing 154

Webbiquity SMM

MARCH 31, 2020

Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter. Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive.

Twitter 228

Twitter B2B LinkedIn Brand Monitoring 228

Webbiquity SMM

JUNE 6, 2019

A lot of B2B marketers make the mistake of thinking their brand has no place on Instagram. So the obvious question now isn’t why Instagram, but how: how can you use Instagram, and Instagram marketing tools , to explode your B2B brand and drive traffic to your site? Keep it short, keep it interesting, but also keep it on brand.

B2B 149

B2B Instagram How To URL 149

Webbiquity SMM

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. The alignment between your social media campaign and your brand / company goals and stated values. Guest post by Kevin Conner.

Social Media 184

Social Media Analysis Sentiment Comparison 184

Webbiquity SMM

JANUARY 24, 2019

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. If you are a global brand catering to consumers in different timezones, you may want to increase this frequency further in order to address to these various geographies.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

DECEMBER 12, 2018

Engaging in social listening means going one step further than merely maintaining the presence of your brand on social media. Live video feeds add authenticity and trustworthiness to a brand image because they are perceived as more natural than pre-recorded ones.

Trends 166

Trends Marketing Influencer B2B 166

Webbiquity SMM

JUNE 6, 2017

While its worthwhile investing in quality video content to protect your brand image, costs have come down. “Dead” in this case (as is most often true) is an overstatement; brands that take the time to build a relevant, engaged following, and create share-worthy content, can still drive significant traffic through organic social.

Content 190

Content Tips How To Video 190

Webbiquity SMM

DECEMBER 12, 2012

“Ghost town” or not, many experts agree that Google+ is here to stay, and it’s valuable for b2b marketing, SEO , personal branding, and reputation management. 5 Things Google+ Offers Brands That Facebook Doesn’t by Sprout Insights. Why brands will lose if they ignore Google+ by iMedia Connection.

Google 216

Google Tips Bookmarklet SEO 216

Webbiquity SMM

DECEMBER 26, 2012

He ends with a discussion of PR values of new media, including Twitter, where “you are able to listen and to respond to what people are saying about your brand in the market place within seconds with worldwide reach.” 7 secrets of a master digital storyteller by Get in Front Communications.

Tips 202

Tips B2B Journal SEO 202

Webbiquity SMM

NOVEMBER 27, 2018

And Twitter lists are a unique and powerful feature that enable B2B marketers to be more effective with activities such as: Social listening: Twitter’s wide reach can spread can boost or damage a brand’s image on a global scale, and its real-time nature can make that happen quickly.

Team 160

Team Marketing B2B Eventful 160

Webbiquity SMM

FEBRUARY 16, 2016

But brands that connect with buyers on an emotional level see twice the impact of those still trying to sell based on business or functional value, and the most connected brands enjoyed 31% greater revenue growth last year. Features, functions and business outcome” marketing has a 21% lift in perceived brand benefits.

B2B 110

B2B Social Media Marketing Survey 110

Webbiquity SMM

AUGUST 2, 2018

They were hired to create socially engaging posts designed to elevate brand reach, skyrocket shareability, and go viral. You don’t need flashy social media campaigns, dynamic branding, or an overly ambitious mission statement to ascend to the top of your industry. Guest post by Francesco Montesanto. The reason?

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

MARCH 7, 2019

Tap into Influencer Marketing – Brands marketers are increasingly looking to collaborate with social media influencers to increase exposure for events to a wider audience without spending a hefty chunk of the budget. The image needs to look professional, be on-brand in terms of style, and grab attention!

Eventful 145

Eventful Social Media Badge Hashtag 145

Webbiquity SMM

OCTOBER 6, 2015

Or would a different allocation across channels contribute more to long-term brand success? Third, and most importantly, spending on digital advertising needs to be balanced against other channels, as paid presence is just one pillar of a paid-owned-earned-shared media strategy–and not always the best for achieving long-term brand objectives.

Advertising 100

Advertising Price Research Software 100

Webbiquity SMM

DECEMBER 11, 2013

8 Steps To Become A Brand Publisher by B2B Marketing Insider. Miranda Anderson suggests four principles to underpin a content strategy, including the idea that all content should have an objective: “We create content because we want our audience to do something — to buy, learn more, or love our brand.

Strategy 226

Strategy Content Marketing BuzzStream 226