Waxing UnLyrical

NOVEMBER 30, 2011

The Letter “K” in branding. The other day I watched a short video by Sara Blakely – the inventor of Spanx brand products and a fellow Southerner – where she reflected on the value and edginess of the letter “K.” Why is the letter “K” so strong in branding? K” is good for branding. So, what is there in a name?

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Company Brands Microsoft Banking 264

Waxing UnLyrical

JANUARY 25, 2013

Was I somehow branding myself as a personal or life coach? And this will help me brand and grow my business the right way , so that I can continue to do the work that’s right for me… at least, more often than not. The Best Three Little Words for Branding Your Business is a post from: Waxing UnLyrical.

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Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Unless you have a very well-known, established brand with a large following, don’t bother using hashtags on Twitter or Instagram that are specific to your brand. Instead, use hashtags that are already popular and align with your brand.

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Content Brands Findability Marketing 124

Waxing UnLyrical

FEBRUARY 23, 2015

have honored those films and actors that stand out from the crowd, creating a brand that exudes excellence. So, taking a (gold) leaf out of Oscar’s book, this week’s roundup features seven posts that examine how smart branding strategies can position your company (or you) as unique in a sea of competitors.

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Waxing UnLyrical

NOVEMBER 30, 2016

Yet for some reason, brands continue to drone on about facts, instead of taking the same, tried-and-tested approach for emotional communication. In a world that’s saturated with marketing, it’s more important than ever for brands to make a lasting impression with their customers. Why Storytelling is So Effective.

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Waxing UnLyrical

JUNE 21, 2018

.” More than just a fancy marketing term, authentic advocacy encapsulates the heart of marketing strategy today: building a strong, influential brand by connecting with people. In short, by relating social media to both areas you can build a more influential brand with authentic advocacy. Tip #1: Seek Out Employee Evangelists.

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Waxing UnLyrical

JUNE 15, 2011

However, when it comes to branding, the opposite may be true. On Twitter especially, a new term has arisen called “humanizing a brand.” This refers to a business’ attempt to give their brands a human touch. Going beyond simply “personal” gives your brand more appeal, PR and potentially, controversy.

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Brands Fashion B2B Communities 196

Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. And brands should prepare for such an eventuality with an integrated public relations/social media strategy. One brand has benefited for years from this lack of control. And brands need to learn from this.

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Case Study Apple Study Brands 187

Waxing UnLyrical

APRIL 17, 2012

When it comes to entrepreneurs, management experts, professional communicators and other careerist business junkies, the dream of becoming a top brand in the marketplace is near the top of the list. And not every major brand sticks around forever. You can read his insights on the BrightBox Brand Marketing blog.

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Review Brands Industry MySpace 214

Waxing UnLyrical

MAY 27, 2011

I have a client – a gourmet dessert brand – that considers me its Director of Marketing. So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. This is Part 1 of a two-post series. Is location important?

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Brands Vocus Blogosphere B2B 177

Waxing UnLyrical

AUGUST 28, 2018

Influence your audience to engage with your brand, not by creating the resolution, but by leaving your readers inspired to take action. Is your brand a non-profit looking for funds? Use clear and concise language to explain how your product or service solves for the problem and move on. Provide opportunity for a happy ending.

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Press Release Case Study Curation Consultant 262

Waxing UnLyrical

MAY 13, 2019

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Circuit City.

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Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Waxing UnLyrical

DECEMBER 4, 2018

In simple terms, influencer marketing is word-of-mouth marketing where third-party persons with an established and engaged audience share information about brands they like or don’t like. Then, just as with journalists, we cannot expect to control what influencers do or what they say about our brand. So, what is influencer marketing?

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Waxing UnLyrical

APRIL 4, 2019

So how can you, as a communications professional, leverage the power of community building for your brand? Now the hard part, building those relationships to reach your prospects and build brand advocates (your fans who will share your messages on their own networks). Unhappy customers will do the same (but in the wrong direction).”.

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Waxing UnLyrical

AUGUST 8, 2019

With such a huge audience drawn from all over the world, businesses too have not lagged behind in setting up their Instagram accounts to showcase their brands, products and services to the young and affluent. When you are trying to raise brand awareness, it’s absolutely necessary for you to include the website link in the bio.

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Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. You may hear some complain micro influencers are not as savvy about the needs of the brand. But, their authenticity is a win over the brand’s needs. Guest Post by Debbie Friez.

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Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). They need to quantify real engagement and impact beyond vanity metrics so they can better advise their brand partners. Can AI Improve PR? This experience is normal.

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Analytics Influencer Issues Metrics 164

Waxing UnLyrical

JUNE 11, 2021

But it’s a great example of how even a “serious” brand can diversify its content and have fun once in a while, by smartly piggybacking on a news hook. Maybe… Now, this is unlikely to become the norm for the FDA’s social media “voice,” and that’s ok.

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Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. In my new book, Sticky Branding , I describe this approach as creating a “First Choice Advantage” for your brand. It’s not just marketing.

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Waxing UnLyrical

MARCH 3, 2014

Why: Lisa Gerber showcases how Under Armour taking the high road during a potential PR nightmare paid big dividends for the brand. What steps do you take to ensure you and your brand are personable when interacting online? Resources Shonali Burke Weekly Roundup being personable personal brand' Please share in the comments below.

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Waxing UnLyrical

JUNE 4, 2014

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Red Bull’s events, including the famous Flugtag and Crashed Ice, have literally transformed brand material into live action.

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Content UGC Community building Hotels 253

Waxing UnLyrical

JUNE 2, 2014

Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. Why: Is your brand using multiple social media sites to converse with potential customers? Randy Bowden has four steps to help you revamp your brand’s social engagement. Your Brand Is Not What You Sell.

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Conversation Exercises Small Business Consultant 205

Waxing UnLyrical

OCTOBER 7, 2015

Let’s take a look at some lessons learned from storytelling to children that can easily be used by your brand. How can your brand be a hero or better yet, how can consumers use your brand to showcase their own strengths and become heroes in their own right? What sets your brand apart from the pack?

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Waxing UnLyrical

FEBRUARY 15, 2013

Ideally, as a customer, I would love to engage with the brand through social media. H owever, recent stats show big brands do not bother to engage with their customers on social media. The experiment was conducted by sending 280 tweets over a span of 26 days to 14 of the biggest brands in the world.

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Foursquare LinkedIn Flickr Fashion 237

Waxing UnLyrical

JANUARY 23, 2012

I was catching up on emails recently when a message caught my eye from one of my favorite brands: Rapha. In a recent discussion over coffee, a friend made the proclamation that 2012 isn’t the year for brands to take on more and more channels, but instead to target their social channels and do them better. Quality, not quantity.

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Communities Brands Video Hosting 170

Waxing UnLyrical

JUNE 28, 2018

That goes for agencies and companies, big brands and boutiques, nonprofits and associations — even government entities. That solution should be tied to your brand promise or unique value proposition. With great taste and unique solutions, ACH brands help you reach your culinary potential. A Look at Compelling Corporate Stories.

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Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

NOVEMBER 20, 2018

For example, if a PR pro garnered coverage for their brand in Forbes , they may report the circulation of Forbes as the potential audience size that saw the message. Without PR attribution and measurement, communicators typically remain pigeonholed at the top of the funnel, i.e., which publications wrote about their brand.

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Waxing UnLyrical

JULY 14, 2014

In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. Why: How are B2B brands achieving results with content marketing? Why: A social media campaign can either make or break your brand’s image.

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Campaign SMS B2B Case Study 194

Waxing UnLyrical

JANUARY 20, 2016

Identity/Branding. It is important to keep your design elements visually cohesive with the identity and branding that you already have established. Keep it simple and stay on track with your branding and overall style. Here are five main contributors to launching a successful project: 1. DON’T try doing it on your own.

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Waxing UnLyrical

DECEMBER 8, 2014

Marketers Everywhere: Stop Marketing Your Brand. In this guest post for Jay Baer ‘s Convince & Convert, Kristen Matthews provides some tips on acquiring more than just brand mentions from your network. Why: Although short-form storytelling is important, rich content is key to long-term brand development.

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Consultant Journal Flickr Resources 190

Waxing UnLyrical

APRIL 18, 2019

Discovering and refining the focus of my show has helped my brand grow substantially. Development : I’m going to talk about this later under the auspices of brand growth, but my livestreaming show has slowly evolved from focusing on just education to a broad range of topics in social media, digital marketing and entrepreneurship.

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Communities Influencer Brands Class 174

Waxing UnLyrical

JANUARY 15, 2020

or brand visibility ( how are you measuring this? ), or customer likelihood to do X, Y, Z (how are you measuring this), or greater efficiencies (how are you measuring this?), Founder and publisher of Waxing UnLyrical, Shonali Burke helps purpose-driven brands bring big ideas to life. And, officially: Happy New Year!

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Waxing UnLyrical

AUGUST 11, 2014

Why:Storytelling is vital to the success of your brand because of its connection-building power. Why:What’s the secret to making hashtags work for you and your brand? What are some of your favorite secrets for brand success? 3 TED Talks That Uncover the Secrets of Storytelling. 4 Reasons Your PR Program Will Fail.

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Curation Hashtag Consultant Flickr 219

Waxing UnLyrical

APRIL 12, 2018

I had an interesting conversation with Garrett Moon , the co-founder of CoSchedule , last month about their Buzz and Brand team. But no traditional media relations so he changed the name of the team from something PR-related to Buzz and Brand. We all do communications or public relations or reputation management or buzz and brand.

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Influencer Team Case Study Industry 213

Waxing UnLyrical

MARCH 9, 2011

They’ve introduced chamber music by serving their own brand of jelly to the masses. All because they realized that it’s not a product that they’re selling – it’s a brand. A brand that has a sense of humor, runs, jumps & jives. A brand that represents companies full of humans – not products.

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Ensembli Jive Insurance Journal 193

Waxing UnLyrical

MAY 14, 2013

K” is King in Brand and Company Naming. Why: In a terrific guest post for WUL, Donna Vincent Roa explained the importance of the letter “K” in branding, and why the word “chicken” is funnier than “rooster.” A couple of months old, it’s still an interesting read. Still a relevant read.

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Wikimedia Consultant Resources Social Media 243