The Social Media Incubator

JULY 9, 2010

(..)

Brands 119

Brands Marketing 119

The Social Media Incubator

MAY 29, 2014

The American Bar Association has a good article about brand enforcement on social media and suggests the following steps to protect your brand: Register your brand. It may be beneficial to create your own positive press and benefit from the viral effects of promoting your brand on social networking sites.

Social Media 144

Social Media Policies Social Networking Forums 144

The Social Media Incubator

OCTOBER 3, 2013

Is your social media branded? There are many different ways to brand your social media pages as a part of implementing your brand into your social media. It’s just a matter of putting it on your social media pages in engaging ways. Are your pages set up with a generic cover photo and is your profile picture just your logo?

Social Media 127

Social Media Brands Strategy Questions 127

The Social Media Incubator

FEBRUARY 25, 2014

A new change to Facebook may help brands and their engagement levels. Past algorithm changes to Facebook’s News Feed have hurt some brands, particularly smaller brands, by limiting reach and ultimately hurting engagement. However, the newest change to Facebook gives those brands hope.

Feed 161

Feed Feedly News Engagement 161

The Social Media Incubator

JUNE 28, 2013

You can list multiple titles, such as “Branding Specialist and Consultant, Online Marketing Expert and Author.” LinkedIn Online marketing Social Media Optimization self-branding' Optimize Your Headline. There are a couple of different options. Where Have You Been? Share your thoughts below!

LinkedIn 208

LinkedIn Skills URL Consultant 208

The Social Media Incubator

SEPTEMBER 4, 2013

Giving your website design and branding an interactive, engaging and modern look can increase interest and draw more customers to your business. In the Media Online marketing Website Development branding Google graphic design kitkat website design' What do you think of the new KitKat® website?

System 139

System Google Buy Trends 139

The Social Media Incubator

OCTOBER 22, 2014

It is a place where a business or brand is highlighted and shares their photos, events, blogs, news, etc. A Page must be liked by individuals in order for them to see all updates from the business or brand. Any individual can create a Facebook Page , but only admins of the page can post and make changes once it is made.

Facebook 183

Facebook Education Reputation Groups 183

The Social Media Incubator

FEBRUARY 29, 2012

The much-anticipated launch of Timeline for Brands is coming soon to a Facebook Page near you. During today’s Facebook Conference for Marketers , the company announced their plans for Timeline for Brands. What do business owners need to do now to prepare for this switch?

Facebook 132

Facebook Conference Social Media Company 132

The Social Media Incubator

NOVEMBER 8, 2012

As Personal expression for yourself, or as a way to communicate a companies brand through pictures and images. Enhance your brand image with lifestyle choices to increase loyalty and build trust. Network with other Pinteresters and promote yourself/brand at the same time. Why Pinterest?

comScore 132

comScore Crowdsourcing Loyalty Fashion 132

The Social Media Incubator

JUNE 22, 2011

According to a recent Universal McCann study: 71% of social media participants say they are more likely to purchase from a brand they follow online. 66% of social media participants note that participation with brands online has made them more loyal to those brands.

Social Media 191

Social Media Nielsen Study Activities 191

The Social Media Incubator

AUGUST 3, 2015

Most consumers don’t want to hear from brands when a tragedy, political event, or social controversy takes place. Brands are more likely to lose customers when they do comment on such things. If you brand keeps a consistent voice, message, and stays real with the customers, they are more likely to comeback and recommend your brand!

Social Media 100

Social Media Reddit Policies Eventful 100

The Social Media Incubator

JUNE 13, 2011

The brand advocacy and social media ROI blog ZuberRants quotes from “ Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places ” by David C. “ Companies that systematically identify and energize Brand Advocates are getting at least a 10X ROI in media and sales value.

Marketing 122

Marketing ROI Foursquare Paid Search 122

The Social Media Incubator

MAY 28, 2014

With the recent advances in social media, many consumers now demand an interactive experience with their favorite brands and companies. While the ability to directly reach target markets is clearly beneficial, businesses need to take appropriate measures to protect their brands and to ensure they are not infringing upon the rights of others.

Policies 134

Policies Issues Review Company 134

The Social Media Incubator

FEBRUARY 29, 2012

The much-anticipated launch of Timeline for Brands is coming soon to a Facebook Page near you. During today’s Facebook Conference for Marketers , the company announced their plans for Timeline for Brands. What do business owners need to do now to prepare for this switch?

Facebook 100

Facebook Conference Social Media Company 100

The Social Media Incubator

MAY 6, 2013

Someone somewhere can dig it up, so how will you handle your brand online ? Apps Photo Sharing SnapChat customer reviews disappearing photos online brand management Online marketing photo messaging app snapchat' Want to know more about what the founders had to say on SnapChat – watch this interview on The Colbert Report.

Review 106

Review Applications Issues Trends 106

The Social Media Incubator

AUGUST 19, 2013

Business branding pages – Most social networking sites that allow you to set up a business branding page allow you to brand your business page consistent with your business website. Write a press release and distribute it online to services like PRWeb.

Press Release 139

Press Release Smart Phone Forums Eventful 139

The Social Media Incubator

DECEMBER 22, 2014

It has become very common for businesses and brands to jump on social opportunities once they grow a strong user database, and you never know when the next Twitter, Instagram, or Snapchat will pop up. While Facebook gets the most attention, Twitter and others have followed and will continue to do so, as long as brands pay. Pay to play.

Marketing 182

Marketing B2B Engineering LinkedIn 182

The Social Media Incubator

APRIL 29, 2013

80 percent of social media users prefer to connect with brands through Facebook. More people prefer Pinterest to Facebook when associating with retailers or brands. Brands big and small are learning how to use the social media tools at their disposal more effectively. Among these include. Websites using the +1 button receive 3.5

Social Media 111

Social Media Statistics Marketing Retail 111

The Social Media Incubator

JULY 15, 2014

People engage with people, not brands. . “You’ll see that this isn’t really new information,” said Small Business Mavericks Founder Caroline Melberg, “People engage with people, not brands. Consumers do not consciously recognize the influence of social media on any purchases they make.

Influencer 166

Influencer Social Media ROI Study 166

The Social Media Incubator

SEPTEMBER 8, 2013

LinkedIn Online marketing Public Relations Social Media Social Media Tips branding social media tips strategy' There are plenty of ways to get your content out on social media, but LinkedIn is becoming a key component for B2B marketing and engagement. What other ways do you utilize your company’s LinkedIn page?

LinkedIn 138

LinkedIn Company B2B How To 138

The Social Media Incubator

MAY 4, 2011

Tagged as: admin facebook , branding , C.E.L. Public Relations Small Business Mavericks Loading Quotes. Social Media Strategist Caroline Melberg spells out the steps to take when you need to change your Facebook identity: So let’s say Jane Doe is an administrator of the “Pretend Company&# page on Facebook. Thanks, Caroline !

Comments 100

Comments Social Media Facebook Small Business 100

The Social Media Incubator

JUNE 17, 2011

Social media is about developing a personal relationship with your clients and understanding how strategically developing that relationship through apparently random posts and tweets leads to your social media followers learning about, knowing and trusting your company’s brand and character. Be conversational – don’t make a sales pitch.

Social Media 163

Social Media Authentication Applications Engagement 163

The Social Media Incubator

MARCH 9, 2015

Will Meerkat be something brands can take advantage of? One thing is guaranteed: it is an app that brands and online marketers will be keeping their eyes on. Meerkat could also stay a separate entity and maybe try to enter other social networks such as Facebook.

Social Media 100

Social Media Marketing Mobile Compete 100

The Social Media Incubator

SEPTEMBER 24, 2013

Customers who have bad experiences are more likely to tell their story on social media in order to express their dislike for how they were treated by a brand. There have also been great examples of brands revitalizing themselves through social media efforts. Eventually, the airline issued an apology and the luggage was found.

Social Media 114

Social Media Airlines Reputation Feed 114

The Social Media Incubator

SEPTEMBER 28, 2011

They need people whoknow how to monitor, strategize and use social media to enhance the customer service for that company, as well as the having the ability to build authority for that company and their brand. And what company wants their name or brand linked to the words “epic fail”? Take Facebook for instance.

Social Media 111

Social Media Survey Company Team 111

The Social Media Incubator

FEBRUARY 5, 2013

Your Branding – Make sure the design of your social media campaign is consistent with your company branding and message. Others give you multiple chances to drive new traffic somewhere. Identify the best sites to promote for each social media profile.

Campaign 132

Campaign Social Media Sites Types 132

The Social Media Incubator

JULY 16, 2013

You see, the best way to create a viral post is to be a popular, trustworthy, transparent brand. So conducting yourself properly on Facebook and being an informative, open, problem-solving brand will help you to turn a lot of your posts into viral posts – maybe even through organic means and not paid sponsorship.

Social Media 144

Social Media How To Construction Meme 144

The Social Media Incubator

NOVEMBER 21, 2011

This is a major part of tracking the brand image of your business. He did not post the video on behalf of Starbucks, but it was still very negative publicity for the company and brand image. No matter how active your brand or company is on social media, it is imperative to have social media guidelines set in place for safety.

Policies 111

Policies Social Media Press Release Guidelines 111

The Social Media Incubator

FEBRUARY 2, 2015

Some brands take the opportunity of the Super Bowl to beef up a campaign or introduce a new one. But one brand in particular knocked it out of the park during Super Bowl XLIX: McDonald’s. In case you missed the ad, or would just love to watch it again, here it is: Best Campaign.

Advertising 100

Advertising Sentiment Campaign Influencer 100

The Social Media Incubator

JULY 25, 2011

Openness with clients and customers on the web is must for brands, according to Jamie Pappas of Information Week. Last week Pappas posted an article that discussed the average consumer’s need for honesty from companies and their brands.

Social Media 111

Social Media Campaign Products Features 111

The Social Media Incubator

JUNE 3, 2014

Having your business branded with well done photography not only gives your clients a better idea of what to look for, but it gives them an idea of who you are. I am a big believer that you are your business, so why not put your best face forward?

Proposal 175

Proposal Social Media Course Twitter 175

The Social Media Incubator

MAY 1, 2013

You should also do everything you can to position your brand in front of tourists who are planning a trip to Gettysburg. We call this creating Social Authority for your brand, and it’s key to local search. With local search, that’s not only possible but it’s nearly a guarantee if you do it right.

Yahoo 100

Yahoo Engineering Google Sites 100

The Social Media Incubator

OCTOBER 10, 2013

Personas have long been a popular method of helping to bring personality to a brand, product or service. Are personas a good marketing tactic in the era of social media? Should you blog using a persona, or conduct social campaigns under a persona? Think of sports teams, like the Minnesota Timberwolves and their mascot, Crunch.

Social Media 132

Social Media ROI Sports Campaign 132

The Social Media Incubator

OCTOBER 24, 2013

What’s changed is that the search engine algorithms have been adjusted to place a high value on quality content–which means brands are starting to place a high value on creating a content marketing strategy for their business as a result.

Social Media 151

Social Media Content B2B Engineering 151

The Social Media Incubator

MAY 25, 2012

But while I think Facebook needs to ramp up the photo aspects of the app to help with posting and administering those photos this new app does an outstanding job on the rest of the administering of a brand or company page.” view insights and stats for each of the pages you administer. switch between pages in a quick and efficient way.

Facebook 100

Facebook Mobile Industry Social Media 100

The Social Media Incubator

MAY 1, 2015

Patrick’s Day this year, the brand tweeted a picture with the caption: “On #StPatricksDay you can pinch people who don’t wear green. Bud Light has continued to expand it’s #UpForWhatever campaign, which debuted during the 2014 Super Bowl. However, the most popular beer in the U.S. has run into issues with the campaign.

Campaign 100

Campaign Meeting Issues Products 100

The Social Media Incubator

SEPTEMBER 25, 2012

Clients and customers are increasing their reliance on the convenience and simplicity of using social media as a main way to communicate openly with businesses and brands. How do you think social media communication has affected the way you view businesses and brands?

Social Media 106

Social Media Sports Industry Comments 106