Techipedia: Tamar Weinberg

APRIL 12, 2011

With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. The Perfect Fan Page integrates all these elements to create a focused and compelling presentation of the brand.

Real Estate 279

Real Estate Facebook How To Applications 279

Techipedia: Tamar Weinberg

JULY 11, 2013

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. This is the “appification” of brand value.

Mobile 191

Mobile Strategy Marketing Insurance 191

Techipedia: Tamar Weinberg

JANUARY 26, 2011

Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. I asked a big brand on Twitter for help and they gave me a canned response. Again, this is a big brand.

Findability 201

Findability Domain Name Policies Social CRM 201

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. Let’s imagine your blog, brand, or business operates a wide variety of social media from the likes of Facebook and Twitter to StumbleUpon and Instagram.

Strategy 213

Strategy Klout Marketing Overview 213

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Techipedia: Tamar Weinberg

AUGUST 7, 2012

Customer interaction allows you to build relationships, and gives you the ability to develop brand advocates through offering incentives, promotional codes, and sneak peeks at the latest products or services you have going out. The Social Side of Brand Management is a post written by Tamar Weinberg. ]. Remember that 12-hour window?

Brands 184

Brands Reputation Domain Name Review 184

Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

In today’s society, the personal connection that a brand can make with a consumer is crucial. Consumers are tired of being placed purely on the receiving end of information and want a chance to give feedback and get involved in brand identity. To be a successful brand, you need to come across as a brand with a human dimension.

Video 189

Video Brands How To Fashion 189

Techipedia: Tamar Weinberg

JUNE 19, 2012

While most brands look to make a name for themselves on Facebook and Twitter, other businesses take a more introspective approach. They entice higher brand loyalty by enhancing ‘insider’ status. Customers who participate, create content and connect with other community members become loyal brand advocates. It’s Worked Before.

Cost 135

Cost Communities Drupal Forums 135

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Targeting the wrong user for a campaign can be severely detrimental to your brand image so this is really worth doing.

SMS 187

SMS Strategy Marketing Discount 187

Techipedia: Tamar Weinberg

MAY 12, 2010

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. And the more intricate your external efforts become, the more social, mobile, and interactive your website must become.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

AUGUST 26, 2009

Engagement in a process called brand evangelism is one beneficial strategy to get your brand known and to help spread your message. In a brand evangelism strategy, you’d take note of those who feel good about what you are doing: they already represent your target audience. Now you know who your brand loyalists are.

Brands 139

Brands MySpace Yahoo StumbleUpon 139

Techipedia: Tamar Weinberg

DECEMBER 7, 2010

How are they able to build quality relationships and a large following for their brand with seemingly little effort? Dan Schawbel from Personal Branding Blog is great at this. He shares all kinds of great content related to personal branding and careers. For Dan it is personal branding. Some of it is from other people.

Industry 248

Industry Hosting Social Networking News 248

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Does your brand need a makeover? It introduces your brand Is your company new? It expands your reach Even an established brand may be missing out on potential customers.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

AUGUST 14, 2012

Because they already have a great aesthetic going with their branding – the quirky hand drawn effect – the illustrators simply applied this style to the screen shots of Facebook. They give insight into the overall brand that Air New Zealand strives towards: a jokey, upbeat vibe that embodies the Kiwi spirit itself.

Airlines 210

Airlines Marketing Statistics comScore 210

Techipedia: Tamar Weinberg

SEPTEMBER 8, 2011

If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. You want to start with a list of mom blogs that you like — ones that jive with your brand, are in your target demo, and look like they get medium to high traffic. This is a guest post by Vanessa Van Petten.

Social Media 161

Social Media Strategy Jive StumbleUpon 161

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

Increasing Brand Awareness (goals like these can’t always be tracked directly but we can measure success in other ways – more on this below). If you’re trying to measure how often your client is mentioned or how far your articles have been shared then you can simply search by keyword, brand name, website and any other variations.

Social Media 260

Social Media Analytics URL Campaign 260

Techipedia: Tamar Weinberg

MARCH 12, 2015

I know this, because 75% of the brands that use our platform fall into the exact same pitfalls that we fell into when we first ventured down that rabbit-hole. Celebrity bloggers are off galavanting around with celebrity brands. There are many brands out there who passionately refuse to pay bloggers. Find out if brands returned.

Blogger 100

Blogger Influencer Campaign Fashion 100

Techipedia: Tamar Weinberg

AUGUST 2, 2011

Often times, big brands will use a coupon or sweepstakes as a social media campaign, the usual: “post a picture of yourself with our product, and the one that receives the most votes wins a prize&#. Sometimes, brands that start the campaign will realize that it’s not receiving the traction they want.

Tools 277

Tools Tips Marketing Social Media 277

Techipedia: Tamar Weinberg

OCTOBER 8, 2015

Sure, if the company has a boatload of money and is able to pay for so much visibility all over my Facebook feed, I may notice and that brand awareness will be there. But that brand awareness isn’t trust. Don’t be that brand. Hell, there’s no contest. Why are you squandering this opportunity? Then show it).

Products 100

Products How To Buy Cost 100

Techipedia: Tamar Weinberg

FEBRUARY 12, 2013

As excited as we are about the new advertising possibilities on Facebook, the introduction of FBX doesn’t mean that brands should now do all of their Facebook advertising through the new exchange.

Facebook 208

Facebook Engineering Campaign System 208

Techipedia: Tamar Weinberg

AUGUST 25, 2010

That’s why this is more of a message for large and not necessarily small brands. This is a well known brand, but yet they’re not building up their social media presence despite prominently advertising it on their website. This is why it’s a lot easier for small brands to succeed and big brands to fail.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

NOVEMBER 29, 2012

It joins the Follow button for brands and a notification system to keep track of network updates, both introduced by LinkedIn earlier this year to boost engagement on the social network. Your customers can become influential advocates for your brand with a little encouragement from you.

Small Business 216

Small Business LinkedIn Skills Features 216

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. And for any business, large or small, some of the best relationships are not always with the customers, but other key players: bloggers, brand advocates, media, vendors, etc. Especially with a lousy comment.

Social Media 164

Social Media Yahoo Discount Training 164

Techipedia: Tamar Weinberg

DECEMBER 1, 2010

For other businesses, their brand is already so well known that they may feel that they don’t have to step into social media at all. Here’s what you can do to grow that brand even farther — and to make people feel great about you: Engage Your Followers. San Francisco, actually. Run a Creative Campaign.

Airlines 196

Airlines Brands Social Media News 196

Techipedia: Tamar Weinberg

AUGUST 31, 2011

Our primary audiences were PR professionals and social media consultants who were looking for an inexpensive solution to monitor and track their customer’s brand on social media. Mukund Mohan is the CEO of Jivity, a social commerce and brand merchandising company. Image credit: Sean MacEntee. [

Press Release 142

Press Release Patterns Marketing Klout 142

Techipedia: Tamar Weinberg

SEPTEMBER 27, 2011

They surveyed data from more than 4,000 fans of top brands, such as Starbucks and McDonald’s, and then asked how often they purchased from the company. Although this study was not quite as large or involved as the one discussed above, it does offer another way of looking at a fan’s value.

Facebook 172

Facebook Study Small Business Nielsen 172

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

These updates can keep your brand fresh in the minds of your community members and will also make them feel like they’re part of your extended corporate family. Consider personal branding. With that said, be sure not to abandon your Facebook page. Example Social Media / Online Marketing Strategies Based on Industry.

Industry 231

Industry Real Estate Social Media Travel 231

Techipedia: Tamar Weinberg

JANUARY 31, 2012

A couple of side notes: First, a quick definition of terms : An interactive agency is one that provides a full suite of digital services that typically includes SEO, paid search advertising, email marketing, social media, mobile marketing, and branding support. Web development could be part of the mix, but not necessarily.

How To 166

How To Marketing SEO Project 166

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

Smart business entities are now relying on the social networking space to push their sales volume and to promote their brands. How relevant is social media life cycle for a business?

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Techipedia: Tamar Weinberg

DECEMBER 13, 2011

If the site is a well-known brand, you may want to include the brand name in the title tag. Title tags should be unique for every page, and contain a primary keyword phrase that is relevant to the page’s content. If you have room for two keyword phrases, separate them with a comma. Title tags should be 50-65 characters in length.

NoFollow 198

NoFollow How To SEO Engineering 198

Techipedia: Tamar Weinberg

MARCH 27, 2012

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? This is a guest post by Lisa Kalner Williams. A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts.

Social Media 186

Social Media Real Estate Survey Eventful 186

Techipedia: Tamar Weinberg

NOVEMBER 13, 2012

If you want to disrupt the market, don’t necessarily do something brand new. Gurbaksh Chahal, founder of RadiumOne, is forthright in his view that you must be more agile and, at first, adapt existing ideas to make them better. “If See what people are already doing. Once you’ve scaled that, incorporate what you want to bring that’s new.

How To 155

How To Engineering Adwords Conference 155

Techipedia: Tamar Weinberg

MAY 15, 2012

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. This is a guest post by Joel Harrison. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences.

Google 193

Google Content URL SEO 193

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

However, I believe Twitter’s ability to market easily comes from those who associate usernames with brands. Right now, brand awareness is the sole reason why people follow particular Twitter streams. My opinion has not changed much since I wrote about Twitter’s ability to market products in March. I still follow Woot.com.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Techipedia: Tamar Weinberg

MAY 1, 2012

Also, if your goal is not immediate sales but instead attracting likes and brand recognition, the social type of advertising like sponsored stories are much more effective and generally show higher conversion rates. So if you have the chance to run sponsored stories or page post ads, the results may very well improve.

Facebook 180

Facebook How To API Advertising 180

Techipedia: Tamar Weinberg

AUGUST 17, 2011

As both an in-house team leader and consultant, he has used sophisticated analysis to optimize the social media marketing efforts of companies and brands including IBM, Monster, Porter Novelli, WCG, Gillette, Pfizer, Warner Brothers, Laughing Cow, The New York Times, and Havana Central.

Analytics 164

Analytics Radian6 Eventful Sentiment 164

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265