Social Media Strategery

JUNE 23, 2012

While I find myself learning more and more about branding and advertising every day, I'm also teaching my new colleagues a lot about staff forecasting, team management, performance reviews, and strategic planning too.

Brands 110

Brands Consultant Team Meeting 110

Social Media Strategery

MAY 18, 2020

I’ve been particularly impressed at how agile brands (big and small) have been in adapting to this “new normal.” What happens when brands start using this as an opportunity to strategically think about how to transform… everything ? What laptop brand will make ring lighted webcams standard? It will be about transformation.

Sports 107

Sports Hotels Retail Real Estate 107

Social Media Strategery

DECEMBER 5, 2020

As we look ahead to a post-pandemic world, it’s tempting to think brands and organizations will remember this and maintain this emphasis on corporate communications. The pendulum swung back, hard , to an old standby: corporate comms and its suits, process documents, strategy decks and employee memos. History tells us otherwise.

Case Study 81

Case Study ROI Reputation Proposal 81

Social Media Strategery

OCTOBER 3, 2018

Customers talked to one another about brands all over the Internet, and marketers were invited to join. It became another place for brands to push out advertising. Humans with personalities and names were replaced by corporate personas and branded voices. The organizational hierarchy flattened dramatically.

Social Media 86

Social Media Marketing Loyalty ROI 86

Social Media Strategery

NOVEMBER 7, 2016

Brands are making the same mistake that newspapers and other media publishers have made. It doesn’t build brands. Don’t let your brand make the same mistake. Build one that will build your brand, help your customers, and increase your employee’s morale. If you’re a car brand, share photos of cars.

Content 50

Content Meme Journal Loyalty 50

Social Media Strategery

APRIL 1, 2013

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. Brands win! Customers win!

Conversation 132

Conversation Collaboration Study Discount 132

Social Media Strategery

NOVEMBER 24, 2014

Have you ever watched a presentation from a brand planner? The brand planner focuses on the big picture. Ask to see the brand’s business objectives. Ask if you can talk with customers and employees to learn more about what makes the brand unique. Compare that to a PR guy’s presentation. Saving a few dollars?

Industry 117

Industry Advertising Journal Flickr 117

Social Media Strategery

AUGUST 22, 2013

You’ll learn from brands who have made mistakes. You’ll learn from brands who have succeeded. Geoff Livingston - I’ve known for a long time too and have always admired his commitment to his beliefs and his broad knowledge of everything from marketing to branding to PR to social media. Say please and thank you.

List 131

List Class ROI Sports 131

Social Media Strategery

JUNE 1, 2013

They like/follow/subscribe to brands in social media…if there’s a deal involved. They use coupons to save money…but also to get that feeling of “getting a deal” They buy generic brands…but will spend more for “tried-and-true” brand names. Go where they are.

Class 75

Class Social Media Forums Price 75

Social Media Strategery

JANUARY 20, 2014

As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. Most brands now know the real costs of social media marketing are not as great as the opportunity costs of bad social media strategy. It’s become overwhelming. The social media arms race benefits no one.

Social Media 104

Social Media Compete Cost Syndication 104

Social Media Strategery

OCTOBER 22, 2013

When brands do this, it can come across as forced, at best, or offensive, at worst. The line between appropriate and inappropriate is a thin one, best evidenced by recaps of brands trying to commemorate 9/11 this year. Social Media #sandy brands crisis external hurricane sandy prdaily social media'

Questions 69

Questions News Social Media Eventful 69

Social Media Strategery

AUGUST 31, 2019

Every text, email, post, and Snap is concepted, staged, shot, and shared to emphasize our strengths and optimize our brands. Our flawed reality, no matter how difficult it is to talk about, creates a stronger, more sustainable brand than a perfectly manicured one. We can present the absolute best version of ourselves all the time.

Compete 77

Compete Authentication Study Influencer 77

Social Media Strategery

SEPTEMBER 15, 2014

Your clients are brand managers, not PR people. Public Relations agency branding leadership management marketing pr' Show a willingness to share budgets and resources with other departments and it’ll come back to you, often from departments with much deeper pockets.

Team 103

Team Meeting Campaign Metrics 103

Social Media Strategery

SEPTEMBER 3, 2015

Brands in the home category have responded to this seismic shift the same way media companies responded to the shift in digital music – slowly and badly. The most established brands merely did what they know best – build a better mousetrap. Give life to used or recycled tools by creating a branded tool library.

Hotels 50

Hotels Library Survey Buy 50

Social Media Strategery

JUNE 13, 2016

Brands realized that interrupting what their customers were doing only to shout at them with CTAs were getting their ads blocked and fast-forwarded with increasing regularity. Brands came to understand that if they started creating really useful and entertaining content, people would not only stop avoiding it, they would even (gasp!)

Content 50

Content Film Data Feed 50

Social Media Strategery

JUNE 30, 2017

Brands spend millions of dollars on innovation—establishing innovation labs, commissioning studies, and paying high-priced consultants—all to ensure they don’t become the next Kodak, Blockbuster, or Tower Records. This post or iginally appeared on Hanley Wood’s HIVE for Housing site.

Startup 50

Startup ROI Team Industry 50

Social Media Strategery

JUNE 13, 2014

We came up with a bunch of content ideas for our brands’ social channels—images, GIFs, and lines of witty copy. Stop treating your social media like paid media , and start treating it for what it is—a place for brands to come out of their ivory towers and interact, listen, talk, and share with their customers. They’re not. Experiment.

Social Media 109

Social Media Metrics ROI Reputation 109

Social Media Strategery

APRIL 23, 2012

Your brand isn't determined by what you say you are, but by what you actually do. This integration, while more time-consuming, has many benefits: Online communities of advocates who promote your brand not because they're being paid or because they have to, but because they truly love your brand.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

JULY 9, 2016

Here are three key takeaways for anyone creating content for their brand: Do your own research. Come to the meeting armed with knowledge about what is and isn’t allowed, what other brands have done and what the legal precedents are. Retweet it but don’t imply that she endorses your brand because of it.

Content 50

Content Film Guidelines Curation 50

Social Media Strategery

FEBRUARY 21, 2012

If you happen to run an organization or handle public relations for an organization though, you should get to know them because there's plenty you can learn about communications, public relations, and branding from them. Somehow, I don't think this Tweet would have made it past the approval chain in a typical branding campaign.

Social Media 106

Social Media Twitter Sports Feed 106

Social Media Strategery

APRIL 3, 2014

That reporter at the New York Times just called and said he’s doing a story on your brand! Is your brand willing to retweet his story? Your brand is doing a large paid media buy with one of your target publications. For example -. Will he blog about it too? Will he share it with his 100K Twitter followers and Facebook fans?

Syndication 103

Syndication Marketing Advertising SEO 103

Social Media Strategery

OCTOBER 24, 2012

Now, if your goal is to simply get a million Facebook likes or sign up two million users to your branded community, then by all means, pay Lil Wayne to Tweet your URL to his 8 million followers and watch the numbers stack up. You can trot out your pageviews and member numbers to your boss all you want.

Communities 105

Communities Influencer Klout Construction 105

Social Media Strategery

OCTOBER 8, 2015

Content can literally encompass everything a brand creates, from commercials to blog posts to online videos. Brands are creating a LOT of content across a wide variety of media. Who owns websites? Who owns social media? Who owns content marketing? Publishers? Social Media? A dedicated content marketing team?

Content 50

Content Marketing Collaboration Compete 50

Social Media Strategery

MARCH 1, 2018

Maybe Unilever’s threat will spur other brands to take a more active role in media ethics, but history tells me otherwise. Pay for journalism so the media isn’t forced to rely on brand dollars to survive. It’s media buyers who think they’re doing PR people a favor by negotiating editorial as part of their ad buys.

Advertising 63

Advertising Buy Issues Journal 63

Social Media Strategery

NOVEMBER 30, 2012

If you're going to hire someone to manage your online communities, be a brand advocate, increase brand awareness and interact with customers, make sure they're actually, you know, allowed to do that. Update your processes.

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Social Media Strategery

MARCH 21, 2013

Brands seem to be at war in some sort of social media arms race and there’s no end in sight. Tumblr, Pinterest, Twitter Facebook, Vine, Foursquare, Klout – you name it, they want it. And not only do they want it, they want eleventy-billion fans/followers/likes/comments/minions/+1s too.

Social Media 133

Social Media Klout Proposal Tumblr 133

Social Media Strategery

FEBRUARY 22, 2015

Given the choice between native advertising content, where impressions, message, and calls to action are guaranteed, what’s the incentive to allocating dollars to PR where not only do these guarantees not exist, the brand is opening itself up to substantial risk?

Press Release 50

Press Release Metrics Authentication Proposal 50

Social Media Strategery

DECEMBER 6, 2017

And rather than focusing on the real challenge — creating a consistent brand experience at all touchpoints — we focused too much on the how rather than the why. The fact that we’re now unpacking these silos, because customers have demanded a more consistent experience, is simply the beginning. This was a problem of our own doing.

Marketing 56

Marketing Proposal Team Campaign 56

Social Media Strategery

JANUARY 6, 2014

We’ve resorted to sharing “inspirational quotes” not because they do anything for our brand, but because they’ll get us more likes. ” are shunned because they won’t impact engagement numbers. We ignore reporters and bloggers who don’t measure up to some arbitrary influencer score. Where does it stop?

Sysomos 134

Sysomos Radian6 Data Analysis 134

Social Media Strategery

APRIL 16, 2014

The same thinking applies to brands and their use of social media. A crazy weekend in Vegas is great, but sometimes you just want to chill out at home. A home run hitter is great except when you need someone to run down that fly ball in the outfield. .

Content 111

Content Sports Team Social Media 111

Social Media Strategery

JULY 14, 2011

Here’s the thing – over the last few years, you’ve probably gotten a few raises, won some awards, maybe you’ve even been promoted one or two times. I hope you’ve enjoyed your rise to the top because I’m here to tell you that the end is near.

Social Media 139

Social Media Yammer Skills Flickr 139

Social Media Strategery

OCTOBER 15, 2012

Everyone, from the government to big brands to schools to my parents, feels like they have to be using social media. If you're looking for a job and you don't have the words "social media" on your resume somewhere, you aren't even trying. Social media is where it's at man. Everyone's doing it.

Social Media 136

Social Media Yammer Collaboration Foursquare 136

Social Media Strategery

MARCH 3, 2011

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. Pages are great for brands to push out information. Created by Inigral Inc. , Groups are great for small groups of people to share and communicate.

Education 130

Education Class Groups Groups 130

Social Media Strategery

DECEMBER 7, 2011

I can no longer be the man behind the curtain, ghostwriting messages and press releases while I hide behind my brand or organization. I will take responsibility for my strategies and tactics. Regardless of my age , I will recognize that keeping up with and understanding technology is now a job requirement.

Press Release 125

Press Release How To Organization Collaboration 125

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

MARCH 29, 2015

Managing all of these specialties became a job unto itself and brands are increasingly asking for both the expertise AND integration. That’s the result of years of agency specialization and the emergence of PR agencies, digital agencies, social agencies, creative agencies, etc.

Marketing 50

Marketing Conference Collaboration Meeting 50

Social Media Strategery

MAY 13, 2011

Remember that the brand on your business card may give you some instant credibility when you first start out, but are you ready to deal with both the good and the bad? Are you confident enough in what you know and aware of what you don’t know to have actual conversations with the authors of the books and blogs you’ve been reading?

Social Media 121

Social Media Conference WordPress Training 121