Social and Logical

DECEMBER 3, 2010

Marketing is focused on getting people to notice brands and behaving in a favorable direction. Every encounter that customers have with your brand should be positively rewarding and meaningful in ways that are important to them. They provide more opportunities for audience members to interact with your brand.

Analysis 186

Analysis Social Media Course Examples 186

Social and Logical

DECEMBER 19, 2010

So then, businesses started asking themselves, if social media is so easy and effortless, why not harness the power of online conversations for their own brands? I’m sure you’ve had the experience of looking up brands on Twitter and finding that these companies might only have about 100 followers or so.

Social Media 150

Social Media Campaign Conversation Strategy 150

Social and Logical

DECEMBER 3, 2010

Building a network of people around your brand or idea is a way to build loyalty and trust. However, there needs to be a balance between quantitative goals and qualitative strategies that contribute to overall brand growth. What this all means. People are more likely to be receptive and share your messaging.

Strategy 150

Strategy Construction Aggregator Loyalty 150

Social and Logical

DECEMBER 3, 2010

Oliver Peoples is one of those brands that I’ve always been familiar with, but never paid much attention to. This changed when I came across their online presence. I follow them on Twitter and came across a link to one of their videos explaining how to select the right frames for different face shapes.

Price 150

Price Video Engagement Features 150

Social and Logical

DECEMBER 3, 2010

Getting people to talk about your brand does not result from sheer technical prowess. But it doesn’t need to be that serious, especially if it makes brands less appealing to audiences. Likewise, analysis can only get you so far when it comes to social media. It has become needlessly complicated. Business is a serious indeed.

Engagement 150

Engagement Fashion Analysis Data 150