Sherrilynne Starkie

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TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

How a Brand can Make a Presence On TikTok. It gives brands authenticity, familiarity and builds trust. In fact, people will enjoy the brand experience more fully through other people’s content. TikTok also offers branded hashtag challenges as an advertising option. Tik Tok for Business. Be On Trend.

Brands 273
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TikTok For Business: Make your Brand Stand Out

Sherrilynne Starkie

How a Brand can Make a Presence On TikTok. It gives brands authenticity, familiarity and builds trust. In fact, people will enjoy the brand experience more fully through other people’s content. TikTok also offers branded hashtag challenges as an advertising option. Tik Tok for Business. Be On Trend.

Brands 195
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Has the sonic brand concept finally come of age?

Sherrilynne Starkie

News of the launch of Mastercard’s new sonic brand reminded me of my Strive PR days in the Isle of Man. Of course, using audio in branding is nothing new. Remember those old jingles “l’m stuck on Bandaid Brand” or “Libby’s Libby’s Libby’s on the label label label”? The post Has the sonic brand concept finally come of age?

Brands 170
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Top tips for bloggers and brands

Sherrilynne Starkie

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo). Understand what’s expected.

Blogger 367
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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Bloggers are important in PR.

Blogger 389
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Why brands need to rethink Facebook

Sherrilynne Starkie

The study looked at 43 million posts from the top 20,000 brands on Facebook to compare organic engagement levels year on year. Despite the increased activity, brand page engagement has declined by more than 50 per cent in just 12 months. Brands are least affected at 49.5 The means nearly 20,000 more posts daily. Facebook has 1.47

Brands 150
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Can Ottawa’s NBL franchise recover from a branding disaster?

Sherrilynne Starkie

So says Ken Evraire , the Ottawa branding consultant for Bytown Sports, according to an Ottawa Citizen story last week. And that excitement is what we want to link our brand to.”. Sports team names are at the very core of any team’s personality and the culture of their community of supporters, not to mention their marketing brand.

Sports 281