Mindjumpers

OCTOBER 17, 2012

We frequently see companies making use of mobile apps to promote their brand. Today, Carlsberg launches a different kind of branded mobile app: a non-branded app. Non-branded promotion. Why is a non-branded app of interest to the brand behind? That’s why we’ve built a non-branded universe.

Mobile 272

Mobile Brands Foursquare Eventful 272

Mindjumpers

DECEMBER 21, 2011

What does it mean for brands? I believe that brands can expect to receive a lot of feedback, especially where customers need assistance on a regular basis. I believe that brands can expect to receive a lot of feedback, especially where customers need assistance on a regular basis.

Brands 229

Brands Facebook Feed Feedly 229

Mindjumpers

JANUARY 10, 2013

Monitoring brand mentions, share of voice, sentiment etc. are the essentials of analysing what is being said about your brand online. But there is a dark side, which, until now, has been immeasurable, to the great frustration of social media analysts: Visual brand mentions. Measure visual brand mentions.

Brands 264

Brands Aggregator Curation Hashtag 264

Mindjumpers

JUNE 13, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local activation for global brands is on the rise.

Report 274

Report Brands Facebook Nielsen 274

Mindjumpers

FEBRUARY 21, 2012

Tweet Just a few days back, we wrote on our blog about Timeline for Pages, trying to guess how soon would it come out and how would it change the face of brand pages in the coming times. Facebook will bring Timeline to brand Pages this month in the U.S., So we know that it is being rolled out sooner than first anticipated.

Brands 213

Brands Facebook System Conference 213

Mindjumpers

APRIL 30, 2012

Tweet Presently the third largest social network, Pinterest has become a channel that brands are eager to conquer. Earlier this year, we looked at how some brands successfully reach out to the Pinterest users through slim-to-none promotional content on brand pin boards. Similar Posts: How Brands Use Pinterest.

Brands 254

Brands Social Networking Campaign Activities 254

Mindjumpers

SEPTEMBER 14, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Culture is one of the largest components of how people communicate.

Communities 234

Communities Brands Authentication Cost 234

Mindjumpers

JUNE 21, 2012

But how can brands benefit from the newest addition to the Facebook family? Brand opportunities? Especially the last bit holds the possibility of becoming interesting to brands, if Facebook plans to further develop the feature. As a brand, you would therefore upload pictures of fans to your page regularly.

Brands 253

Brands Guidelines Facebook Eventful 253

Mindjumpers

MAY 2, 2012

Here are two examples of how companies have managed to create actual interaction with their users and thus succeeded in adding more value to the brand through the use of the QR codes. How Brands Use Pinterest. Emart SunnySale Campaign. Do you have any best practice examples of companies using QR codes?

Brands 269

Brands Posterous Retail Collaboration 269

Mindjumpers

NOVEMBER 21, 2012

The following post is part of the Mindjumpers Network series and written by Brand Care Manager, Marlene Friis. Being a global brand wanting to practice local community management, might seem like quite an unmanageable challenge. It is about matching the brand with the candidate that is considered the most suitable one of all.

Communities 236

Communities Brands Activities Platform 236

Mindjumpers

JULY 18, 2012

Integrating it into your company’s current employer branding and recruitment strategy thus provide the company with an opportunity to present itself in a more transparent and credible way by connecting and engaging with employees and candidates. The use of social media has had a positive impact on Novo Nordisk’s employer brand.

Social Media 249

Social Media Brands Policies How To 249

Mindjumpers

FEBRUARY 23, 2011

Tweet Naturally, brands are on top of the world, when everything is going well. Their fans are happy and engaged in what the company is doing – and this also means that they are the ones selling the brand. First of all, it’s crucial that you are aware of what problems this negative talk about your brand can cause.

Reputation 243

Reputation Social Media Brands Policies 243

Mindjumpers

OCTOBER 11, 2011

This of course also means that the potential for brands are growing. If you wish to use foursquare as a marketing channel for your brand, here is a list of things you can do when starting on Foursquare: 1. Similar Posts: Reflections on Brand Advocates & Social Influence. How Human Should Brands Become in Social Media?

Foursquare 254

Foursquare Brands Discount Tips 254

Mindjumpers

JUNE 20, 2012

A couple of weeks ago I talked about how brands can use the photo sharing app Instagram to create visual engagement. Today I’ll take a look at how brands are using video sharing apps to strengthen their brand identity. Photo sharing apps have been popular for quite some time now – both for individuals and brands.

Video 270

Video Instagram Brands Advertising 270

Mindjumpers

AUGUST 26, 2011

Tweet When we’re talking about a business managing a social media presence – or several for that matter, we’re beginning to hear more about brand advocates. Any given brand loves some good exposure, so why not start to consider how to obtain this by implementing brand advocates in your social media strategy?

Influencer 188

Influencer Brands Blogger Fashion 188

Mindjumpers

AUGUST 31, 2012

Yet, brands are still trying to grasp exactly how to best reach their customers and community on the go. VenueSeen , a new monitoring tool, can potentially bring brands with a physical location, like coffee shops or shopping destinations, closer to their community. The number’s don’t lie , mobile is the future.

Tools 228

Tools Foursquare Brands Sentiment 228

Mindjumpers

AUGUST 15, 2012

Building a presence in social media can be terrifying for many brands. This is what all brands fear in social media. Sometimes we need to turn things around and realise that fans are not just looking to sabotage brands. And Panera’s wall has been filled with other people thanking the brand for the actions of one store manager.

Brands 214

Brands Comments Travel Social Media 214

Mindjumpers

FEBRUARY 1, 2012

Tweet Recent comment count on Facebook brand pages is going up, just proving that now, people accept social media as an effective method of communicating with their brand and entering a conversation. It is important for the brand to be transparent and stick to its guidelines, to live up to customer trust.

Comments 219

Comments Brands Guidelines Facebook 219

Mindjumpers

JANUARY 3, 2012

Tweet Social media has no doubt changed the way brands communicate with customers and the how they prefer to be seen and heard. But on the other hand, it provides an open opportunity for brands to connect with their customers. A tool like Twitter makes it possible for brands to connect with their customers on a one to one basis.

Social Media 250

Social Media Brands Blogger Influencer 250

Mindjumpers

JULY 10, 2012

Mindjumpers Network is a global network of local country community managers enabling international companies to execute and maintain brand communities in a structured, quality assured and cost effective way across markets with the aim of creating effect and value. Local vs. global. Not only about translation.

Activities 235

Activities Social Media Brands Guidelines 235

Mindjumpers

MAY 12, 2011

Tweet Since many people have been talking about how brands should be humanized in this era of social media, I have come to think a bit further on the subject. We want our brands to be more human because brands are made of human beings. But how transparent should a brand actually be(come)? However, back to the point!

Social Media 211

Social Media Brands Authentication Reputation 211

Mindjumpers

MAY 12, 2011

Tweet Facebook has added a new, absolutely cool feature last night, which allow users to tag pages and brands in their Facebook photos as well as in updates. However, the new feature gives an additional “wow&# factor to the brands plus free advertising. This is already know from the tagging of personal profiles.

Brands 247

Brands Facebook Features Advertising 247

Mindjumpers

JULY 12, 2012

It ensures that your employees are aware of the DO’s and DON’Ts and communicate your brand message in the right way – according to the standards you set. Protecting your brand and business. Creating value for the organization as employees know the right way to act, which reflects positively on the brand.

Policies 239

Policies Social Media Brands Guidelines 239

Mindjumpers

NOVEMBER 20, 2012

We find the subject to be of great importance to brands, which is why we keep you up-to-date and share the most relevant news on the matter. According to the paper, prior to the Edgerank algorithm changes, brands had an average reach of 16 %. Here is a summary of the main points: Organic Reach. Engagement.

Brands 244

Brands Social Graph Report Groups 244

Mindjumpers

JULY 3, 2012

Between December 11th, 2011 and February 23rd, 2012, Buddy Media analysed user engagement from more than 320 Twitter handles of the world’s biggest brands. The report revealed some very useful statistics for brands that wish to improve their Twitter potential and to understand how best to engage with their followers. When to tweet.

Report 219

Report Twitter Brands Hashtag 219

Mindjumpers

AUGUST 21, 2012

Having a community such as a Facebook brand page equals engagement! The key element is not only to promote your brand or a new product launch, because if you had no community, where would your business actually be? This enhances their user experience and increases trust in you as a brand. Increase user activity.

Communities 182

Communities Brands Loyalty Activities 182

Mindjumpers

JANUARY 27, 2011

What was initially a quirky holiday illustration has now become a vital tool in communicating Google’s brand personality. This makes the company really good at using their brand logo in a strategic way that gives something fun and relevant for their users.

Google 176

Google Brands Marketing Engineering 176

Mindjumpers

MARCH 16, 2012

The chart below shows the growth of her followers on Twitter: These are some take-ways from Lady Gaga’s Twitter strategy that can help your brand. As a brand, you can increase your brand influence by following people back and thereby allowing direct messaging – making Twitter a great channel for communication.

Twitter 215

Twitter Brands Newsletter Influencer 215

Mindjumpers

MARCH 20, 2013

As images are becoming more and more prominent in social media marketing, Pinterest has quickly become an increasingly popular choice of platform among brands. Pinterest has announced the release of a new set of tools to help brands analyse the effectiveness of their content marketing and social engagement on the platform.

Analytics 167

Analytics Brands Overview Small Business 167

Mindjumpers

NOVEMBER 28, 2011

Tweet When talking about corporate branding, the first thing which comes to mind is LinkedIn. It has an ability to shape understanding of your employment brand through video, images and customizable content modules. Through LinkedIn, this can be done in a cost effective way. No possibility for customising content.

LinkedIn 241

LinkedIn Brands How To Overview 241

Mindjumpers

APRIL 12, 2016

For brands, adopting the same practice can negatively affect perception and ultimately – sales. So how can brands cut through all the sensational copy and deliver successful results without falling prey to creating clickbait themselves? The same goes for brands on social. Relevance is key.

Brands 100

Brands Feed Feedly Platform 100

Mindjumpers

AUGUST 17, 2010

I found this presentation called ’Location-based social media for brands’ on Slideshare , which is compiled by Douglas Lin – a guy working with digital strategies in Singapore. See it here: Geolocation Based Social Media for Brands View more documents from DOUGLAS LIN. Leave a Reply Click here to cancel reply.

Social Media 207

Social Media Brands Foursquare Disqus 207

Mindjumpers

SEPTEMBER 20, 2010

Social media is also a particularly useful tool for businesses that want to brand themselves, market a new product etc, as social networks allow them to meet their current and potential customers at close hand. Similar Posts: Can an Unknown Brand Become Word of Mouth? – Relate it to the specific needs of your target audience.

Organization 245

Organization Tools Brands CSR 245

Mindjumpers

JULY 26, 2010

» Can an Unknown Brand Become Word of Mouth? In this case it was all about creating a buzz around a name – the name of the brand to be exact. Can a brand become word of mouth within days? Can a brand become word of mouth within days? But one thing is clear – the company achieved the goal of brand awareness.

Brands 208

Brands Disqus YouTube Campaign 208

Mindjumpers

FEBRUARY 10, 2015

From a brand perspective you want to be relatable as well as recognizable to the receivers. At Mindjumpers we have been producing branded content on a daily basis since our early days. And as mentioned before always have the playbook within reach to check if you are aligned with the guidelines.

Publishing 100

Publishing Content Brands Guidelines 100

Mindjumpers

OCTOBER 31, 2011

Challenge: Soften their brand image. For the main event of the festival, every year around 40,000 people walk in the parade and half a million watch it as passive supporters. The idea of the campaign was to encourage the passive supporters to be part of the parade. Get people thinking about public transport in a positive way.

Transportation 205

Transportation Brands Facebook Posterous 205

Mindjumpers

FEBRUARY 15, 2012

Tweet Guest blog written by Christine Dissing, who holds a Masters in Marketing Communications Management and is passionate about advertising, branding and marketing communication, a passion she shares on her own blog attention2ads.tumblr.com. You can also connect with Christine on Twitter @christine_kbh.

Engagement 174

Engagement Vimeo Brands Tumblr 174