Justin Levy

JUNE 21, 2010

link] This comment was originally posted on Twitter [link] Chris Kieff What a brilliant idea for a major brand to focus so importantly on the discussion about them. Many brands will have Gatorade style Command Posts to monitor and react to issues that arise threatening or promoting their brand. What’s in YOU?

Social Media 127

Social Media Radian6 RSS Feed Reader 127

Justin Levy

JANUARY 12, 2010

One of the largest brands in the world that sells into 200 countries with dozens of products and billions of dollars in revenue has figured out how to boil their social media policies down to only the nitty gritty. But, over the course of 2010 we’ll continue to see more brands adopting social media policies. Guess what?

Policies 124

Policies Social Media Guidelines scribd 124

Justin Levy

JANUARY 2, 2013

Notebook – Every year on January 1st I crack open a brand new notebook no matter how empty of full my current notebook is. It’s part of starting the new year off fresh and it is a chance to tweak my note taking habits and makes it easy to go back and review previous years notes.

Products 255

Products RSS Notification Newsletter 255

Justin Levy

NOVEMBER 22, 2010

This is not too dissimilar from the enterprise brands that we work with at New Marketing Labs however small businesses have some unique needs, concerns and it takes someone with experience in small businesses to fully understand it all.

Small Business 251

Small Business Social Media Marketing Newsletter 251

Justin Levy

JANUARY 2, 2013

Notebook – Every year on January 1st I crack open a brand new notebook no matter how empty of full my current notebook is. It’s part of starting the new year off fresh and it is a chance to tweak my note taking habits and makes it easy to go back and review previous years notes.

Products 203

Products RSS Notification Newsletter 203

Justin Levy

JANUARY 23, 2013

Topics will include technology reviews and discussions of community, Social CRM, online monitoring and brand advocate platform applications.

Social CRM 100

Social CRM Overview RSS Social Media Management 100

Justin Levy

JANUARY 4, 2010

Brand Engagement in Social Media, Chris Rauschnot 9:55-10:20 a.m. “Real-Time Social Networking” – An opportunity to network with the speakers and delegates attending Social Media Jungle. 9:00-9:10 a.m. Welcome to the Jungle, Jeff Pulver 9:10-9:30 a.m. Consumer Marketing in the State of NOW, Jeff Pulver 9:30-9:45 a.m.

Social Media 100

Social Media Hosting Conference Creative Commons 100

Justin Levy

AUGUST 18, 2009

Connecting people is the essence of social media and so extremely important in gaining visibility and loyalty to your brand. [link] This comment was originally posted on Twitter [link] Shauna Berman Peters Great post. I love the expanded thoughts on Gary's statement. link] Stuartfoster Excellent analogy.

Viddler 124

Viddler Feed Feedly Feed Reader 124

Justin Levy

OCTOBER 12, 2009

Figuring out social media ROI continues to be a very hot topic not only for the social media geeks but also for big brands that want to determine success measurements of their investment into the space. Of that discussion came the decision to do the presentation on how to determine the ROI of social media.

ROI 140

ROI Social Media Analysis Discount 140

Justin Levy

JUNE 3, 2011

Sure, we can agree that media impressions equal brand awareness because at least some portion of that readership will read the article about you and the more articles they read about you and the more that your brand is in front of them, the more likelihood your company is to remain top-of-mind in their time of need.

Metrics 226

Metrics Feed Reader Banking Report 226

Justin Levy

MAY 30, 2011

This is another one of those face palm moments that I have when I see a brand automating their content to Facebook. Having a custom landing tab for your Facebook Page is an excellent way to carry brand consistency and to engage with your community as soon as they hit your Page. Acting like a robot. Treat them as such.

Facebook 278

Facebook Feed Reader Communities Feed 278

Justin Levy

JUNE 3, 2011

Sure, we can agree that media impressions equal brand awareness because at least some portion of that readership will read the article about you and the more articles they read about you and the more that your brand is in front of them, the more likelihood your company is to remain top-of-mind in their time of need.

Metrics 138

Metrics Feed Reader Banking Report 138

Justin Levy

JUNE 3, 2011

Sure, we can agree that media impressions equal brand awareness because at least some portion of that readership will read the article about you and the more articles they read about you and the more that your brand is in front of them, the more likelihood your company is to remain top-of-mind in their time of need.

Metrics 113

Metrics Feed Reader Banking Report 113

Justin Levy

MAY 30, 2011

This is another one of those face palm moments that I have when I see a brand automating their content to Facebook. Having a custom landing tab for your Facebook Page is an excellent way to carry brand consistency and to engage with your community as soon as they hit your Page. Acting like a robot. Treat them as such.

Facebook 147

Facebook Feed Reader Communities Feed 147

Justin Levy

JULY 3, 2012

One way that I have found effective is focused more on changing mindsets based on simple communications tactics instead of viewing scaling social media as translating to having more team members engaging through your branded social channels.

Social Media 191

Social Media Social Media Management Project Embedding 191

Justin Levy

MAY 30, 2011

This is another one of those face palm moments that I have when I see a brand automating their content to Facebook. Having a custom landing tab for your Facebook Page is an excellent way to carry brand consistency and to engage with your community as soon as they hit your Page. Acting like a robot. Treat them as such.

Facebook 113

Facebook Feed Reader Communities Feed 113

Justin Levy

JULY 3, 2012

One way that I have found effective is focused more on changing mindsets based on simple communications tactics instead of viewing scaling social media as translating to having more team members engaging through your branded social channels.

Social Media 138

Social Media Social Media Management Project Embedding 138

Justin Levy

DECEMBER 3, 2009

We started seeing tweets about our brand with comments such as “boycott&# , not something you want to wake up to on a Monday. We decided that instead of using traditional PR tactics to address the controversy, we would release a single tweet from our branded Twitter account, and then listen.

Social Media 113

Social Media Press Release RSS Feed Reader 113

Justin Levy

JULY 3, 2012

One way that I have found effective is focused more on changing mindsets based on simple communications tactics instead of viewing scaling social media as translating to having more team members engaging through your branded social channels.

Social Media 100

Social Media Social Media Management Project Embedding 100

Justin Levy

AUGUST 8, 2009

Think you would create brand loyalty ? They are brand builders. Hand written notes have helped me to do more business, but more importantly helped enhance the brand called me. Beyond brand building: In all human interaction showing sincere gratitude and appreciation is simply the RIGHT thing to do. Advantage: me!

Loyalty 174

Loyalty Comments Video Team 174

Justin Levy

MAY 18, 2018

My writing is dedicated to helping people grow their business, grow their brand and grow themselves. I wondered if there was one single word that fit my life mission as a marketer and an educator, one words that describes me as a person who studies the intersection of humanity and technology? And that word was grow.

Marketing 100

Marketing Conference Consultant Industry 100

Justin Levy

DECEMBER 6, 2009

While this does create some duplication, it ensures that we never miss any conversations happening around us, our brand, our competition, or our industry. To measure the continued increase in online conversations we use a combination of Google Alerts and Twitter Search.

Social Media 153

Social Media Case Study Marketing Study 153

Justin Levy

JUNE 23, 2010

Besides gaining an understanding of how you can use Facebook within your business, you can also gain an understanding of how YOU can use Facebook professionally as part of your own personal/professional branding. Where You Can Pick Up a Copy Does all of this sound good and you are itching to grab a copy or 50 for you and your closest friends?

Facebook 259

Facebook Marketing Privacy Class 259

Justin Levy

SEPTEMBER 7, 2009

I think this is a great example of a brand thinking outside the box. BUT, any true Jay-Z fans will notice that, in the span of one minute, the commercial seamlessly takes you through most of Jay-Z’s album covers. Most commercials, especially for upcoming music albums, are sheer promotion for the album.

Upcoming 124

Upcoming RSS Feed Reader Creative Commons 124

Justin Levy

JULY 22, 2010

But with the growth rate of Facebook, many have started to turn to it as a personal branding tool and professional network. Most use LinkedIn as a professional network, Facebook as a personal network, and Twitter is a hybrid that people are still trying to figure out.

Privacy 235

Privacy Facebook RSS Feed Reader 235