Josh S Peters

JANUARY 7, 2011

Keep it Simple The best way to ensure brand notoriety and engage with an audience is to keep your video shorthand sweet. Also, keep in mind that you must have your organization’s name tied to it to ensure brand recognition. With videos everywhere on the Internet, they’re truly the most cost-effective way to market your business.

Video 232

Video Marketing Education Hosting 232

Josh S Peters

NOVEMBER 18, 2010

This is important to keep in mind, especially if you use Twitter to market yourself, your brand, or your company. Good content creates a loyal audience, one that is more likely to speak highly of you and your brand to others.

Twitter 189

Twitter Communities Social Networking Groups 189

Josh S Peters

JANUARY 7, 2013

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. When used right social media can be an incredible tool that pushes business goals and helps build (or save) a brand’s reputation. SOCIAL MEDIA.

SEO 170

SEO Wiki Engineering Social Media 170

Josh S Peters

JULY 23, 2009

Yesterday I spoke about a couple of brands that are just beginning to really delve into social media and so today I thought I’d look at one of our favorite social media power houses, Twitter. One such brand who is taking advantage of Twitter and the exposure they’re getting through the ORSM09 profile is Gerber.

Twitter 100

Twitter Tweetdeck Lijit eBook 100

Josh S Peters

JANUARY 7, 2011

Keep it Simple The best way to ensure brand notoriety and engage with an audience is to keep your video shorthand sweet. Also, keep in mind that you must have your organization’s name tied to it to ensure brand recognition. With videos everywhere on the Internet, they’re truly the most cost-effective way to market your business.

Video 186

Video Marketing Education Hosting 186

Josh S Peters

JANUARY 28, 2011

Next Monday some fellow marketers and I will be launching a brand new blog. The new marketing mix can contain any combination of SEO, PPC, Social Media, PR, Branding, UX/UI Design, Email Marketing, Affiliate Marketing, and Media Buys / Online Advertising with new niche’s opening up all the time.

Marketing 138

Marketing Affiliate marketing SEO Social Media 138

Josh S Peters

JANUARY 24, 2013

It’s what we look for when we’re researching a brand or products. Often this can also create the best content because the content creators know the brand and it’s customers better than most agencies could and being employees they have a stake in the game. Content is what search engines read and rank.

Content 163

Content Analysis SEO Types 163

Josh S Peters

APRIL 11, 2012

Even when you’re bargain shopping and buying generic brands you’re not excited about it, it’s just something you do. .” Or how about the last time you saw a product and thought “This is so generic I must have it.” You go through the motions.

Buy 159

Buy Examples Video Products 159

Josh S Peters

NOVEMBER 23, 2009

An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. Increase conversations about your brand, change the current online sentiment of your brand? Want people to talk about your brand at all? What do you want to do? Meet them on their level.

Campaign 105

Campaign Social Media Radian6 Disqus 105

Josh S Peters

NOVEMBER 5, 2009

You would think that with the national coverage of such follies as The Jaguar Post-It story other large brands would pay attention and learn from the mistakes of their corporate cohorts. Such does not appear to be the case when it comes to Toyota. Communication Social media, hell the entire Internet is based on communication of some sort.

Flickr 100

Flickr eBook Lijit Sites 100

Josh S Peters

JULY 13, 2009

Recently I changed my Twitter name from RoyalAntsJosh to JoshSPeters for personal branding reasons. The name allows for more flexibility when working on future projects and helps with the personal branding thing. However if it’s time to re-order then there is no better time to make the switch.

Twitter 175

Twitter Tweetdeck Lijit eBook 175

Josh S Peters

SEPTEMBER 2, 2009

It was absolutely awesome to see that they are obviously listening for mentions of their brand and then following up with it. How will that play into my loyalty to the brand? Received more than you expected from a brand while using social technologies? So now here’s the big question. Have you had a similar experience?

Energy 150

Energy Tumblr Posterous Lijit 150

Josh S Peters

MARCH 12, 2013

Some might argue that crafting a personal brand is a lot like being a business and to the extent of me wanting to be a good resource of useful information to my friends and peers I agree with that. fans/followers) with useless and / or too much stuff.

Curation 145

Curation LinkedIn Communities Analytics 145

Josh S Peters

OCTOBER 20, 2009

Acquisition / Lead Generation, Awareness, Brand, and Loyalty. Awareness – This type of campaign can be used to increase the awareness of certain products or the brand itself. Brand – Here the goal is to associate the company with it’s services and offerings. 4 Types of campaigns and their metrics 1.

ROI 161

ROI Social Media Metrics Loyalty 161

Josh S Peters

AUGUST 24, 2011

It helped me very little with my personal branding and even less with my efforts to rank higher for my name than I currently do on Google (competing with male models and artists is hard work).

Vimeo 125

Vimeo Guidelines Compete Google 125

Josh S Peters

MARCH 8, 2013

It’s easy to get so caught up in social media brand awareness, PPC conversion and other trendy marketing tactics that we simply forget about other more old fashioned, simpler but also potentially effective advertising avenues that are all around us. Define your Brand Clearly . Try out the Classifieds . elevator pitch.

Tips 165

Tips Marketing Adwords Yahoo 165

Josh S Peters

FEBRUARY 10, 2013

Whether the cause was Beyonce’s fierce performance or something else is unclear, but what was clear is that there are plenty of brands out there that were clever enough to instantly play upon the outage, newsjacking it on their social media networks… How to Make Your Website More Interesting and Linkworthy.

YouTube 220

YouTube SEO Groups Groups 220

Josh S Peters

JULY 22, 2009

There are 2 brands that stand out from the pack in all of this. Horny Toad not only has some amazingly soft clothes, but they have a social media presence that is helping create and maintain a community of loyal fans around them under both the Horny Toad and Nau activewear brands. The second is a slightly larger company called Keen.

Social Media 100

Social Media Lijit eBook Retail 100

Josh S Peters

SEPTEMBER 18, 2009

Anyways, on to the quote: “Channing said The Gap had set no numerical benchmarks to determine success in the campaign, but rather would look at “how much consumers interact with the brand&# to gauge ROI.&# Awareness – This type of campaign can be used to increase the awareness of certain products or the brand itself.

ROI 100

ROI CPA Campaign Buy 100

Josh S Peters

AUGUST 17, 2009

Brand Addiction by NeoGaboX In order for people to want to buy from you they need to know who you are. They need to be aware of your brand. Consumers often build a relationship (mental or physical) with brands that they are aware of and are more likely to try new products or buy from a brand they know or are familiar with.

Brands 148

Brands Widget Disqus Lijit 148

Josh S Peters

OCTOBER 16, 2009

During this seminar, we’ll be sharing some strategies and tactics to help you harness the power of Twitter for business, personal branding, or whatever else you choose. The one thing we won’t be doing is talking about how to be a Twitter spammer.

Twitter 100

Twitter Lijit Knowledge Base eBook 100

Josh S Peters

JANUARY 25, 2011

There have been several studies done to show that brands engaging in social media are much more likely to be searched for. Search Engine Marketing (SEM) is all about getting people you find you and your products via search engines. As such there is a lot of target content, landing pages, etc.

Social Media 187

Social Media Press Release SEO Engineering 187

Josh S Peters

JANUARY 15, 2013

This is where having an active social community around your brand helps get that content to go further, get voted higher, get more quality back links, and get the search engines to rank it higher in the SERPs. When you make good great content that stands out to your target audience it gets shared.

SEO 166

SEO Engineering Film Sites 166

Josh S Peters

JULY 14, 2011

After posting there and giving my contact info to the admin I was contacted via phone by someone at Toshiba and they offered to send me a brand new Thrive in exchange for the one with the intermittent problem so their engineering team could see what was causing it to happen. I can’t argue with customer service like that.

Wireless 134

Wireless iPad Delicious Forums 134

Josh S Peters

OCTOBER 4, 2011

Sacrifice the price of buying just one brand new, multi-million dollar planes and direct that money to your customer service. I had almost the exact same experience when I was trying to fly back home. United, your airbus’s are a little dated, but they are working just fine. It will pay off in the long run.

Airlines 172

Airlines Comparison System Travel 172

Josh S Peters

JULY 22, 2009

The reason I’m going (besides free stuff) is to find out what’s being done by these brands in the ways of social media and by a lesser extent internet marketing. I’ll be there wed (today), thurs, and fri so if you see me there flag me down and say hello.

Retail 116

Retail Social Media Lijit Startup 116

Josh S Peters

JANUARY 18, 2010

For instance have one person finding relevant content to tweet & schedule it, have one monitoring the brand mentions and handling those, have another handling @,dm, & general chatter.

CoTweet 110

CoTweet CoTweet Microblogging Twitter 110

Josh S Peters

DECEMBER 4, 2009

Make it appropriate and engage these brand advocates because they will be incredibly helpful to you. Look for these people that are helping to build the awareness of your company and driving traffic to you and think of a way to reward them. Social Media for Lead Generation and Acquisition 2. Using Social Media in an Awareness Campaign 3.

Loyalty 113

Loyalty Campaign Social Media Groups 113

Josh S Peters

NOVEMBER 20, 2009

etc) which will auto 301 redirect back to the correct version, or even let you install a custom branding bar that overlays at the top of the screen when someone clicks, even after retweet. It will even autotweet out your new blog entries with the shortened URL and predetermined hashtags as soon as you post a blog.

Disqus 100

Disqus How To URL Hosting 100

Josh S Peters

NOVEMBER 18, 2009

It’s best place to find people who are passionate about your brand, best resource for this is often within your own company. You don’t need to be in it all the time, just figure out what works for you. Alternatively you can get savvy people to help you run it.

Social Media 113

Social Media ROI Newsletter Campaign 113

Josh S Peters

MARCH 9, 2013

Today, I spend my time teaching brands how to become publishers. Earning likes and fans is critical to building your community of potential brand advocates. And when you post there, you’re competing for your customers’ attention — along with scores of other brands and messages… 10. I’ve been a publisher for 13 years now.

Feed 121

Feed Feedly News Compete 121

Josh S Peters

JANUARY 4, 2010

Using Social Media in a Brand Marketing Campaign 4. If you have a PR department, marketing department, branding department, etc then creating separate accounts for each might be necessary. Recently I did 4 posts about the 4 basic types of marketing campaigns and some advice for using social media in them. So far we’ve covered: 1.

Social Media 100

Social Media Lijit eBook Campaign 100

Josh S Peters

APRIL 6, 2010

You can’t have brand advocates if your don’t cultivate those relationships. Cultivate – Once you have a relationship with a group of people or even just a single person you need to cultivate that relationship through dynamic conversation, follow up, and interaction. The same thing applies in social media.

Social Media 140

Social Media Chemicals Message Boards Lijit 140