Jeff Esposito

JULY 13, 2012

So I am supposed to be writing a post on personal branding – This post from Erika Napoletano is possibly the best thing I read all week. Q&A: Ford’s Scott Monty Has Big Ideas About Data – for all you dataheads out there, this Q&A sheds some light on how Ford looks at data and where it is going. Double dog dare you even.

iPad 39

iPad Brands Travel LinkedIn 39

Jeff Esposito

OCTOBER 10, 2011

Have you built an experience around your brand? Last week, I spent some time in Disney with my wife and noticed a number of things that they do very well that we can all steal from in our day-to-day job functions. This is the first of three Vlogs that focuses on building an experience.

Brands 39

Brands Video Company 39

Jeff Esposito

NOVEMBER 3, 2010

In July, one of the sporting world’s most popular brands saw its stock instantly drop with a simple decision. Well the LBJ brand is still in a kind of flux, instead of being the poster boy playing for a small market team, James is disliked. I am not talking Nike here, but the LeBron James brand. Sounds harmless right?

Brands 27

Brands Sports Posterous Team 27

Jeff Esposito

DECEMBER 9, 2010

The one downside is that it negatively impacts the way that brands can interact with their fans. This is something that can become a headache for both customers looking to interact and the brands looking to converse with them. A full writeup on the change can be seen over on Effective Student Marketing.

Brands 31

Brands Privacy Policies Education 31

Jeff Esposito

JANUARY 6, 2011

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Brands 35

Brands 35

Jeff Esposito

FEBRUARY 25, 2013

and Dell might immediately jump to mind, I really just see them as a constant rather than someone to glean some inspiration from, instead I find myself noting or looking to the following brands for brain cookies. What brands do you draw inspiration from on social media? While Ford.

Company 47

Company Social Media Brands Eventful 47

Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second. Am I right?

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

APRIL 3, 2012

It is rare for me to get geeked out about a product launch for a brand. So when a brand evokes the kid in a candy store feeling in me, I get excited. Sure it might not seem like a big deal since Nike is a mega-brand with deep marketing budgets, but below the surface was the athletic giant’s biggest win.

Apparel 43

Apparel Case Study Sports Study 43

Jeff Esposito

JANUARY 28, 2013

In terms of building the brand experience, we tend to think of sight or sound first as the more important pieces to our marketing plans. We tend to prioritize the brand’s look or the brand’s voice before anything else … certainly before smell. In fact, in many cases the fragrance can become the brand in these categories.

Marketing 45

Marketing Small Business Retail Brands 45

Jeff Esposito

NOVEMBER 6, 2013

Branding Company Beer cult cult marketing Heady Topper the Alchemist' While Apple has their followers, I would tend to argue that they may not be as passionate as the fans of the Alchemist in Waterbury, VT. Can you name another business that you might go gaga over?

Apple 40

Apple Company Campaign Brands 40

Jeff Esposito

FEBRUARY 21, 2012

If you aren’t into crunching numbers, the main Insights page for your brand is probably more than enough as you can see where new fans are coming from, reach of your wall posts and people talking about you. People Talking About Your Brand – these metrics show you how many people are actively talking about your brand.

Facebook 46

Facebook Metrics Comparison Data 46

Jeff Esposito

NOVEMBER 10, 2010

Live the brand. Do you think that you could see your brand or favorite company adopting some of Walt’s magic? Tags: Branding brand business Disney Marketing Walt Disney. With that audience, Disney is able to do something that was banned for companies like Marlboro – they directly market to kids.

Discount 48

Discount Groups Groups Hosting 48

Jeff Esposito

JUNE 25, 2012

Despite that, sports teams will achieve a level of brand affinity that the late Steve Jobs could only dream about. While you might say that this was just a publicity stunt or jab at a former team, take off your cynic hat for a second and put on your branding cap. In sports, there is typically only one winner.

Sports 44

Sports Proposal Case Study Apple 44

Jeff Esposito

NOVEMBER 11, 2011

The Personal Branding Double Standard – Social media can be both beautiful and ugly at the same time, and not in a Coyote ugly kind of way. Perhaps the most common area where we see this two-headed beast is when it comes to the personal brand.

Vimeo 33

Vimeo Film Metrics Social Media 33

Jeff Esposito

DECEMBER 3, 2012

A public outcry over the removal of Gilda Radner’s name from the iconic cancer support group has turned into a public relations and branding case study of ‘what not to do.’. The CSC needs to mandate the name of the organization to create brand equity and recognition of their cause. This is a guest post from Elissa Freeman.

Case Study 54

Case Study Organization Reputation Communities 54

Jeff Esposito

MAY 23, 2012

Business cards are often the first piece of marketing or branding collateral purchased by businesses of all sizes. Many times we think of these cards as a way to trade pertinent contact information and make a great first impression on clients, peers or prospects.

Team 42

Team Data Brands Marketing 42

Jeff Esposito

SEPTEMBER 28, 2012

Early Brands and Politicos Try Twitter Header – Have you tried out Twitter’s new Header yet? If not, check out the way these brands and pols have utilized the newfound space. Oreo Gets Dunked by One of the Best Twitter Replies Ever – possibly the best brand on brand Twitter “tiff” ever with some good insight into staying on brand.

Questions 38

Questions Social Media Twitter Brands 38

Jeff Esposito

MARCH 6, 2013

work in branding. talk about a brand. Sure social media is mentioned, but the authors do a great job of dismissing the notion that social media is bigger than word of mouth because it is digital. Below is my full video review. You should read this book if you: work in social media. are a marketer.

Marketing 46

Marketing Privacy Social Networking Review 46

Jeff Esposito

JULY 11, 2011

Brand Awareness – given the nature of the platform, companies can search for their brand and products or services and see what is being said about them or their space. To help build up awareness, respond to questions about your company or share relevant information about the brand to potential customers who are discussing your market.

Social Media 48

Social Media Fashion Issues Consultant 48

Jeff Esposito

JUNE 27, 2011

62 percent of Facebook users between 35-54 years of age have liked a brand ( eMarketer ). 61 percent of Facebook users who have liked a brand note that they are more likely to purchase from that brand ( AllFacebook ). 80 percent of social media marketers are using the platforms to increase brand awareness ( eMarketer ).

Social Media 55

Social Media comScore Wikipedia Hubspot 55

Jeff Esposito

JANUARY 21, 2014

This is causing brand awareness campaigns to go viral, making their clients thought leaders in their respective industries, which also builds trust with their publics. Because everyone is pursuing the same goals, brands are doing new and exciting things to stand out. SEOs are using content as linkbait. 5. Skyscraper Content.

Trends 37

Trends Content Marketing Press Release 37

Jeff Esposito

MARCH 3, 2014

So, for example, Facebook is the world’s largest social network, but if it is not being used by a brand’s customer, why invest time and resources there instead of a site where they are active? There are sites for every niche so a network that may seem meaningless for brand X could really be a boon for business Z. Adapt and Evolve.

Social Media 44

Social Media Marketing Overview ROI 44

Jeff Esposito

OCTOBER 18, 2013

Doug and Flo act as characters that allow customers to relate to the brand on a fun new level. All three kinds of personas, if used wisely, offer opportunities for the company to strengthen their brand. These personas help to influence a customer, in many ways, such as: Why their brand is relevant to customers.

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

JULY 27, 2012

Is Facebook the anti-ROI for brands? If you manage a brand’s page you have probably asked yourself the same question and should give it a read. If you manage a brand’s page you have probably asked yourself the same question and should give it a read. So enjoy this week’s edition of Five for Friday.

Twitter 38

Twitter Facebook ROI Training 38

Jeff Esposito

JUNE 25, 2011

There is typically not a lot of brand tie ins and extended benefit for the company as a whole. Fans attained in a contest with prizes not associated with the brand are not going to stay engaged over the long-haul. I am not the biggest fan of gimmicks and contests on sites like Facebook. Now I am not going to lie – I love beer.

Film 38

Film Campaign Company Team 38

Jeff Esposito

MAY 17, 2011

Well, that was until today when I read this article on the Street noting that CEO Vikram Pandit launched his own fan page on Facebook to help bolster the brand image. Having a page run by a social or communications team is one thing for a brand; it is completely inauthentic when done for an individual as a “ghost” fan page.

Banking 48

Banking Wikipedia Fashion Training 48

Jeff Esposito

OCTOBER 3, 2011

Over the past few months I’ve been disgusted seeing an increase in blog posts and even a PR chat surrounding that very notion, often called building a personal brand. These posts have championed the mercenary mentality of caring only about yourself and giving your services to the highest bidder.

Social Media 47

Social Media RSS Reputation Industry 47

Jeff Esposito

JANUARY 14, 2013

Social Communications – How many fans are engaged with the brand or reduction in fan churn due to great content marketing. Separate success metrics could look something like: Social Marketing – How much money social ads drives (compared to expenses), value of fan/follower, repeat revenue from active fan base.

Social Media 53

Social Media Metrics Cost Campaign 53

Jeff Esposito

JANUARY 30, 2013

As a fan, I thought it was a pretty cool gesture to the fans; as a social media manager, I loved how they asked their fans for what they wanted to see as opposed to content the brand wanted to share. Through the early part of the week, the team has lived up to the offer of giving fans what they asked for.

Case Study 41

Case Study Travel Social Media Management Team 41

Jeff Esposito

JULY 30, 2012

Social technologies have given consumers a voice and platform to communicate with brands. It has also given brands the opportunity to better understand their customers’ needs, wants, and demographics. Getting the brand message out there correctly is what they are paid to do. Now that’s motivation to change.

Team 44

Team Resources Buy Examples 44

Jeff Esposito

FEBRUARY 6, 2013

The most powerful is the “+1” this feature allows users to like an article, product or brand. This means that when a friend of this person searches for a product or service, they will see that their friend has liked a specific brand. This action increases the relevancy of the item within Universal Search.

Small Business 54

Small Business Social Networking MySpace Discount 54

Jeff Esposito

APRIL 24, 2012

Public relations professionals are constantly tasked with building up buzz for products, brands or particular advertising campaigns. This post contains video; click here if you are having trouble viewing. Much of this hype building is focused on being short-lived and based on specific dates.

Sports 36

Sports Eventful Campaign Advertising 36

Jeff Esposito

JULY 1, 2011

How ‘branding’ is ruining journalism – I love this take on personal brands from the Washington Post. It is a worthwhile read no matter what side of the personal brand debate you fall on. Many people look at the “I” in everything before building up a solid reputation to go on. Journalists, PR Pros and Bloggers, Oh My!

Klout 26

Klout Journal Reputation Education 26

Jeff Esposito

OCTOBER 18, 2010

And if changing the way I handle my own business can be so invigorating, I can only imagine how a company would feel if they altered their marketing tactics and freshened their brand. Tags: Branding Mike Schaffer Labels Shedding Labels. So my challenge to you, marketing folks, is to rewrite your rules. No, really.

Sports 37

Sports Industry Brands Company 37

Jeff Esposito

AUGUST 15, 2012

It is perfect for brand or community managers looking for ways to help build up a strong community that will share your brand’s message. If selected, this panel will feature Teresa Cantwell, Dave Shaw and me. Having a kick ass community without a sexy product – this proposed panel will feature Mike Schaffer, Ms.

Products 44

Products Proposal Small Business Communities 44

Jeff Esposito

JULY 18, 2012

They should also care about what is being said about their brand overall and how their employees feel about the company. Sure some companies on a fast-track growth model might benefit from a CEO getting out there on social as it can humanize a brand and build up important contacts with influential reporters. You betcha!

Social Media 48

Social Media Report Consultant Skills 48

Jeff Esposito

MARCH 2, 2011

, GetSatisfaction or blogged about a company either positively or negatively – you’ve shaped the way brands interact with their customers on the social web. We like shiny things and want instant satisfaction from brands on the sites that WE are comfortable on. We are creating an insatiable monster.

Foursquare 42

Foursquare Training Meeting Company 42