Debbie Weil

NOVEMBER 6, 2010

On Pepsi’s side is credit for being socially responsible, enhanced brand awareness and a savings of $20M or so not spent on Super Bowl ads. On one side is the chance for content creation (a substantive proposal to improve your real-life community), recognition, validation, publicity, promotion and - possibly - a cash award.

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Debbie Weil

MARCH 24, 2011

JMF : Wow, it was invigorating and one of the most challenging talks I’ve given, mainly because I let the strength of the TED brand psych me out! So that’s the first huge lesson: the event host or related brand is something to respect but in the end, it’s the audience’s experience that is core.

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Debbie Weil

JANUARY 20, 2011

Over 600 have already signed up, including folks who work for big brands like Tupperware, Home Depot, SAP, the World Bank, General Mills, Sheraton, Aetna, Blue Cross/Blue Shield, Merck, Vanguard and Chiquita. >> >> Start here to get 50% off (offer ends at midnight Pacific tonight).

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Conference Technorati Banking Eventful 89

Debbie Weil

JANUARY 11, 2011

It was great to reconnect with Pamela Redmond Satran (we hadn’t seen each other in over 30 years), Elizabeth Marshall of Author Teleseminars and John Moore of Brand Autopsy (he called The Corporate Blogging Book the Best Business Blogging Book ).

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