Ari Herzog

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How a Brand is Born Online

Ari Herzog

Follow my brand on this Twitter page. Follow my brand on this Facebook page. Follow my brand on this Google+ page. Follow my brand on this Pinterest page. Follow my brand on this LinkedIn group. Chalk this up to a branding experiment. How does it work for my brand? You can be my first.

Brands 162
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Explore My Brand New Facebook Timeline

Ari Herzog

If you are inspired to add a comment with your thoughts, please visit Explore My Brand New Facebook Timeline in your browser. Be warned, though: Only other Facebook application developers will be able to see your profile (for now). It will be launched to the world over the next few weeks. Thank you for reading!

Brands 128
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Feature Friday: Why Negative Blog Comments are Important and Wanted

Ari Herzog

Why are established brands so hesitant in jumping onto the social media bandwagon? Generally speaking, there is no such thing as bad publicity for small brands. Any publicity is going to bring the awareness of an unknown brand. Sometimes, such controversies can even give start to a brand. Because we are scared.

Comments 187
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Introducing @Flextronics to the Social Web

Ari Herzog

Press releases and corporate write-ups across the web talk about the company’s production of electronics for Redbox , NASA , Nokia , and Ford — to name a tiny few consumer brands you may recognize. JB’s services are broad from corporate identity to web strategy to brand advertising to content management.

Radian6 172
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Analyzing AriHerzogDotCom: Day 2

Ari Herzog

Since writing about my new brand yesterday and promoting it on my current social media channels, people have slowly been following the different accounts. AriHerzogDotCom is a brand. You can call it my personal brand or you can call it a brand in and of itself. I want you to agree that Ari Herzog is a person.

Twitter 129
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Facebook Followers: Profiles vs Pages

Ari Herzog

I couldn’t differentiate the two because of overlapping audiences and brand confusion — and deleted my page. Freelancers, consultants, and solopreneurs should have a separate page for their brand, Tamar tells me, if they derive 100% of their income from that brand. I didn’t. Income came from multiple places.

Facebook 136
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4 Things Joe Biden Needs to Do Now

Ari Herzog

Are there common celebrities or brands mentioned positively alongside Joe’s name? Can those brands be approached for a partnership? But how many people are talking about him? I don’t refer to the media. What percentage of online chatter is positive?