Akamai Marketing

AUGUST 3, 2011

Besides, what do you really care how old the audience is, if the people are passionate about something relevant to your brand, isn’t that the more important piece of knowledge? Someone might follow your brand and a competing brand. Relying to heavily on the demographics can be misleading. Not what we are. Who we are.

Social Media 194

Social Media Meeting Compete Trends 194

Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

JUNE 29, 2011

Social media and branding: like ice cream and chocolate. A well defined brand will have a head start. If you haven’t given any consideration to your brand, some of your work might be geared towards defining the brand, its voice and its values. You can HAVE ice cream without the chocolate.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

JULY 7, 2011

For example, right now, there isn’t an official brand presence on Google+, that hasn’t stopped brands from setting up their presence, brands just don’t have a different presence than people right now. Should you create a brand page? I really couldn’t say. I think it will be DIFFERENT from Facebook.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

FEBRUARY 21, 2012

Exactly how does that help increase sales, develop brand awareness, decrease customer service costs or any of the other goals you’ve set forth? I’m saddened when I send out a positive message about one of my favorite brands and don’t get a response. ” So let me ask you. What is the ROI of silence?

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

MARCH 23, 2011

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.

Review 142

Review Company Klout Policies 142

Akamai Marketing

JANUARY 24, 2012

That’s the story that’s consistent with the McDonalds brand. No matter what size company you are – there is a story behind your brand, your company. The kids can and will eat it in the car. That’s the kind of reality that McDonalds can back up. Be honest with yourself.

Creative Commons 178

Creative Commons Conversation Hashtag Campaign 178

Akamai Marketing

OCTOBER 30, 2012

Here’s an example: let’s say there is breaking news relevant to your brand or company. Here’s another example, during the recent tsunami warning in Hawaii, only one travel and tourism brand was active in the discussion: Starwood Hawaii . Your social media community manager isn’t at work or its after-hours.

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Because – he’s the truth: for every person who gives you a chance to respond, there are probably 2 more who just complained to their friends and didn’t even tell you why there were unhappy.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

JULY 6, 2011

Yes, if you are trying to create a specific audience: Particularly if you are a brand or a company, you’ll want to keep an eye on who your follower are. So unless the follower truly warrants ignoring, ignore their comments and mentions of you at your own peril. So, does it matter who follows you? Only if you care about your audience.

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

APRIL 30, 2009

The NHL is already using this Twitter extension to connect its brand with fans. Will brands start holding Tweet-ups for their followers that are sponsored? You can’t sponsor Twitter – but you can sponsor Twitter-ups. When will tradeshows start hosting Tweet-ups around the country to build momentum for their events? I think so.

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

JUNE 28, 2009

Here’s to hoping all event marketing campains are as successful and impact a brand so successfully! Besides the business wisdom of the Weinermobile campaign, its easy to appreciate a hot dog on wheels that jams out to “I wish I had an Oscar Meyer Weiner&# in different genres, including dance music.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

FEBRUARY 8, 2011

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

MARCH 14, 2013

If your branding it, make the product part of the story, not THE story. . It’s pretty rare that branded material go viral. If you look at the most popular YouTube videos of all time ( YouTube Charts ), not a single one is a branded video. Does that mean that branded content can’t still be powerful?

Marketing 100

Marketing YouTube Creative Commons One Spot 100

Akamai Marketing

MARCH 19, 2013

The challenge to this, is how the community treats one another (and the brand/moderator/poster) and at what point does the moderator intervene? What you choose for your online community is a decision you’ll have to weigh with the values of that community and your brand. . I think it tells the community you trust and value them.

Comments 130

Comments Communities Policies Posterous 130

Akamai Marketing

NOVEMBER 1, 2011

Word of Mouth: Word of Mouth is essentially the value of conversation others are having around your company, product or brand. Sales and Brand Value: Taking a baseline before, after and during a campaign will often provide some enlightening information. This is perhaps one of the hardest things to measure in social media.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

MARCH 1, 2011

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. Enter Qwitter. This simple to use and free (for basic) service alerts you everyday to your latest Twitter Unfollows. Why is this important?

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

Further, the importance of personal branding is increasing for all young persons, not to mention the fact that this group is extremely open and transparent and social media’s inherent “openness&# culture isn’t frightening to them. In fact, the 18-34 demo is increasing its usage of both Facebook and Twitter.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

FEBRUARY 11, 2015

Not to mention the fact that it takes a strange amount of discipline and courage to speak like a human for a brand or another person. And it’s because, for all this talk over the last couple of years about humanizing businesses, very few are actually trying to talk to humans or have humans talk to other humans.

Process 100

Process Social Media Feed Feedly 100

Akamai Marketing

NOVEMBER 22, 2011

If you do, I hope it relates specifically back to your brand valuation. While this is an addictive tool, its also hard to bring it back to an actual business objective. Do you really CARE how many followers you have compared to someone else?

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

NOVEMBER 10, 2011

” In other words, think about what makes YOU interested in companies and brands. About a year ago I started advising my clients to “Stop Thinking Like a Marketer and Start Thinking Like a Human.” Think about how you would like to be communicated with if you were YOUR customer.

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

JULY 2, 2012

I still understand the value of measuring influence from the perspective of brands and analytics. In my mind the value of attempting to measure social influence is more on the side of businesses and brands rather that the people whose influence is being measured. KloutKonniptions!

Klout 177

Klout Comparison Influencer Airlines 177