Brands Related Topics 
Adam Cohen
NOVEMBER 15, 2010
Good friend Aaron Strout had a moment of inspiration on a plane and decided to challenge a few friends to come up with Haikus about recent brand experiences. I chose three recent brand experiences (one bad, one good, and one so good it’s bad). See the entire list at Aaron’s original post. Here you go.
Adam Cohen
JULY 28, 2010
News Flash: Big Brands Can Be Social Too (6). How Often Do Ethical Questions Impact Your Social Media Efforts? (8). No Amount of Social Media Overcomes Bad Customer Experience (16). The Social Media Landing Page Phenomenon (13). Share this on Facebook. Stumble upon something good? Share it on StumbleUpon. Share this on del.icio.us.
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Adam Cohen
NOVEMBER 15, 2010
Good friend Aaron Strout had a moment of inspiration on a plane and decided to challenge a few friends to come up with Haikus about recent brand experiences. I chose three recent brand experiences (one bad, one good, and one so good it’s bad). See the entire list at Aaron’s original post. Here you go.
Adam Cohen
APRIL 12, 2012
If this is the case, brands can combine paid ads with shared status updates as part of a regional campaign, increasing the potential effectiveness of both. The criteria for Targeted Updates appears to be the same selection criteria for LinkedIn’s ad platform. Imitation is Flattery.
Adam Cohen
AUGUST 24, 2010
They have a great brand promise around community and customer service, and when they do make the leap they will be unbelievably prepared. They have an “old school&# brand that has been around for ages, and have deep roots in the traditional marketing days where the advertising industry boomed. What’s holding them back?
Adam Cohen
MAY 2, 2011
No one knows the business better, the brand better, or the customers better than people who work at the company. Some Brand Haiku Humor (7). .&# (well, unless you go hire them). The point here is that companies have talented staff who are learning about social media (it can be taught , you know). Related Posts.
Adam Cohen
JULY 12, 2010
Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too. The CMO is the one managing brand perception, and if you believe social media initiatives impact branding, marketing or communications, the CMO will want to hear about it.
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