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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Image credit: WordPress VIP Not surprising: the top four goals of content marketing (like marketing in general) revolve around creating brand awareness, increasing brand credibility, and generating leads or sales. Somewhat surprising: the top challenge identified, by far, is a shortage of resources (talent, time, and budget: 44.4%).

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Measuring your Social Media Impact? Meet your new Best Friend!

Harp Interactive

While on the hunt for meaningful metrics tools, Erwin Hendriks, creator of Social Website Analyzer , brought his insightful resource to my attention. Simply put, Social Website Analyzer is a one-click snapshot of the state of your website’s or brand’s social media presence across the top 20 social media sites.

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5 Ways to Battle Social Media Stump

Harp Interactive

It’s easy to set up social media monitoring for your business or brand and even better, there are many efficient free tools available that you can take advantage of. You can read it here. Engagement.

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Strategies to Ensure an Engaged Social Presence

Harp Interactive

Make it a habit to ready them and respond to 3-5 of them each week (tweak this number to work best for you, your business & resources). This habit not only amplifies your brand and aids in establisheing you as an authority in your field, it also creates back links to your website or Facebook page.

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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

There are so many brands and influencers, all vying for the attention of their target audience. Sometimes, they have enormous resources at their disposal. Best ways for tracking brand mentions & more If you are in a competitive niche, getting new customers can be challenging. The social media scene is noisy.

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The Convergence of Search and Social Part 2 – Social Media

Josh S Peters

Social media can be the perfect catalyst for telling your brand’s story and activating new customers or it can be a huge waste of time, money and resources if it’s mismanaged. Protect Brand Reputation. Over the years we have seen countless examples of how social media can make or break the reputation of a brand.

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A Comprehensive List of Social Media Tips, Guides, Plugins.

Saying It Social

Tips & Guides Mashable – Twitter Lists, Resources & How-Tos [link] How To Blog: A Beginner? Tips & Guides Mashable – Twitter Lists, Resources & How-Tos [link] How To Blog: A Beginner?s link] Hootsuite [link] Twitterfall – a way of viewing the latest ?tweets?

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