Keyhole.co

MAY 31, 2023

Doing this lets you see what’s working well for your competitors and what you can do to improve your social media strategy. So next, we’ll talk about how to handpick competitors for your brand so you get the right estimates for comparison. Identifying your main competitors is an important step in your social media strategy.

Social Media 52

Social Media Strategy How To Analysis 52

Keyhole.co

FEBRUARY 3, 2024

By tracking ‌mentions of Adderall alongside discussions of anxiety or depression , brands can gain valuable insights into ‌public perceptions of mental health solutions. Through this monitoring and research, health brands can better understand effectiveness and potential risks. And that’s just the tip of the iceberg.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

JANUARY 10, 2024

A complaint management system will quickly identify, categorize and organize complaints to solve customer problems fast, so your team can focus on executing a winning customer experience strategy. Brand loyalty A negative experience with your brand may deter some customers for good.

Reputation 105

Reputation System Brands Knowledge Base 105

Keyhole.co

MARCH 6, 2024

But you also need to be able to turn all that into meaningful information that you can use to power up your marketing strategy. Generally, when people share content and mention brands, it might look great, but this doesn’t always result in a positive outcome for a business. Instead, find a way to turn it around.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Their research and engagement can turn into precious data for your business. If your strategy includes paid ads , analyze campaign metrics to optimize performance and budget allocation.

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

MARCH 10, 2017

Despite its in-the-moment nature, having a defined Instagram strategy is imperative for brands. In fact, research shows that 65% of the top performing posts feature products, and 7 out of 10 hashtags included in captions are branded. Dig into Competitive Data. Understanding and Driving Growth.

Report 103

Report Instagram Hashtag Metrics 103

Keyhole.co

NOVEMBER 13, 2023

Now that we have a better understanding of what TikTok and Google are looking for, let’s discuss ways to optimize your TikTok SEO strategy for maximum reach on the platform. Understand your crowd first Knowing your audience is at the heart of any successful marketing strategy, and TikTok is no exception.

SEO 52

SEO Content Hashtag Trends 52

Proactive Report

OCTOBER 14, 2013

Develop an effective content strategy – planned content with an editorial calendar. Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment. Content creation based on insights gleaned from your research. So what exactly is expected of a Director of Content?

Tips 100

Tips Content Training Marketing 100

Sprout Social

FEBRUARY 13, 2019

The answers to these questions reach beyond brand and even marketing. They provide insights that can inform an entire business strategy. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. What don’t they like?

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Keyhole.co

MAY 30, 2023

With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. In the simplest term, competitor analysis is researching and analyzing your competitors to gain insights into their strengths and weaknesses. What is competitor analysis?

Analysis 52

Analysis How To Marketing Price 52

Oktopost

DECEMBER 22, 2019

Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. Brand 24. . Oktopost specializes in social media management for B2B companies.

Tools 116

Tools B2B Sentiment Notification 116

Idaconcpts

AUGUST 16, 2013

So the solution is to take more control over your brand. Build channels for users to discuss your brand, monitor that feedback, respond when necessary and most importantly build character for your business. The reality is that finding the feedback you really need often uncovers things you might not want to know.

Press Release 145

Press Release Domain Name Case Study Social Media Management 145

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. When is Social Studio shutting down? Want to go deeper?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Idaconcpts

AUGUST 22, 2014

So the solution is to take more control over your brand. Build channels for users to discuss your brand, monitor that feedback, respond when necessary and most importantly build character for your business. It is important to monitor audiences, not just online. Managing Negative Feedback. Highlighting Accomplishments.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Unmetric

SEPTEMBER 9, 2019

It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. These insights will go a long way in helping you fine-tune your content strategy. Promoted post-detection: Paid social efforts help brands get more visibility than organic reach does.

Tools 85

Tools Hitwise Analysis Price 85

Keyhole.co

OCTOBER 13, 2023

To find the best professionals, social recruiting strategies are of great importance now. Social media recruiting is a hiring strategy that involves using social media platforms to share job postings, search and communicate with potential job candidates. Social media is a great resource for promoting an employer brand.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Webbiquity SMM

NOVEMBER 27, 2018

Brand monitoring is vital, enabling marketers, PR professionals, customer service leaders and others to respond rapidly to comments or issues. But it’s also important to keep tabs on what customers and key prospects are talking about on Twitter, even when your brand isn’t the topic.

Team 160

Team Marketing B2B Eventful 160

Keyhole.co

MAY 3, 2023

Qualitatively, by monitoring who’s interacting with your hashtag, you can start to build a profile of your audience, and then continue to evolve your content to suit their needs. Quantitatively, you can get real data that helps inform your strategy. Competitor & Content Research Don’t just track your own hashtags!

Hashtag 52

Hashtag Social Media Sentiment How To 52

Unmetric

JUNE 11, 2019

And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. G2Crowd Rating: 4.1. CoSchedule.

Analytics 125

Analytics Tools Social Media Curation 125

Firebelly

FEBRUARY 24, 2010

19% of the 2009 Fortune 500 is podcasting, a three percent increase over the 2008 study 31% are incorporating online video into their blog sites, a 10% increase over 2008 A full copy of the 17 page report can be downloaded on the Center for Marketing Research at the University of Massachusetts Dartmouth website.

Social Media 165

Social Media Twitter Paid Search Study 165

Keyhole.co

MAY 16, 2023

Media monitoring is beneficial for individuals and big brands alike because it allows them to track and analyze mentions of their brand, competitors, and industry keywords across various media channels, including social media, news outlets, blogs, and forums. What are media monitoring tools?

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

JANUARY 15, 2024

By gaining invaluable insights into how your audience perceives your brand and any changes in sentiment, you can create a PR and marketing strategy with this information in mind. Then, you can create a more effective response strategy than just issuing a public statement. You need to know how your competitors are faring.

Sentiment 52

Sentiment How To Reputation Analysis 52

Hootsuite

JUNE 29, 2023

Here are 22 reasons you’ve got to get your brand online , ASAP.) 10 top brand reputation management strategies 1. Build your brand awareness It’s hard to build a great reputation if no one knows about you. For instance, did you know Neil Young had his own brand of MP3 player ? How do you determine brand reputation?

Reputation 106

Reputation Strategy Brands HootSuite 106

Firebelly

FEBRUARY 4, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media & The Super Bowl | Main | Firebelly Work: Social Media Optimization Summits » February 04, 2010 Teens & Young Adults Prefer Facebook Over Blogs Social Media and Young Adults , a survey recently released by the Pew Research Centers Internet and American Life Project , revealed (..)

Facebook 103

Facebook MySpace Paid Search Survey 103

Firebelly

NOVEMBER 13, 2009

Lastly, social research is emerging as an area to watch carefully. When it comes to metrics, we have social analytics, web analytics and pipeline metrics - these three metrics can start to establish a causal relationship between marketing investment and customer behavior and return on investment.

News 100

News Social Media Marketing Paid Search 100

Firebelly

FEBRUARY 12, 2010

How to Do Everything in Google Buzz (Including Turn It Off) By Gina Trapani Googles new social media service Google Buzz will show up in your Gmail account this week.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Firebelly

JANUARY 29, 2010

Report: Facebooks Twitterfication May Have Stunted Twitter Growth By Bilal Hameed RJ Metrics research analysis has stopped short of pinpointing the reasons behind the gradual decline in activity over at Twitter. However, we believe that one of the major reasons for this decline is Facebook’s gradual Twitterfication.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Hootsuite

MARCH 22, 2023

We’ve said it before, and we’ll say it again: Keywords are the cornerstone of your SEO strategy. Build brands!) Source: Hootsuite on Facebook If you’re not sure where to start your keyword research, keep an eye on what your audience is searching for and talking about using brand monitoring tools.

SEO 110

SEO HootSuite Facebook URL 110

Sprout Social

JANUARY 16, 2024

Competitive Analysis : Compare sentiment towards your brand with competitors to understand where you stand in terms of positioning and public perception. Brand Insights: Gather and interpret data on brand reputation, customer experience , and product strengths and weaknesses to develop a solid brand strategy.

Sentiment 97

Sentiment Analysis Tools API 97

Keyhole.co

MAY 24, 2023

Despite having a solid strategy in place, you will see a discrepancy in performance. You’d want to know their strengths, weaknesses, and strategies so you could come up with a plan to defeat them. These tools allow you to track your competitors’ marketing efforts, pricing strategies, and customer reviews.

Analysis 52

Analysis Types Tools Price 52

Keyhole.co

OCTOBER 31, 2023

By evaluating historical data, brands can also measure how their past content performed, identify strategies that worked, and refine them to suit the current trends. Research and data collection Your Twitter historical data is also a valuable source for collecting and researching customer insights. Choose Keyhole today !

Data 52

Data Twitter How To Reputation 52

Keyhole.co

OCTOBER 21, 2023

Monitoring social media reveals priceless information about client preferences, problems, and expectations. Competitor research The commercial environment is quite competitive. Various forms of social media monitoring The task of social media monitoring is not universally applicable. How frequently? And at what times?

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

APRIL 20, 2023

Newsjacking is a particularly risky business strategy. It can result in excellent brand exposure when done properly. Given that everyone can avail themselves of news immediately, businesses should be wary about the accuracy, reliability, ethical aspect, and other concerns that may put their brand in a bad light.

Aggregator 52

Aggregator News Trends Reputation 52

Sprout Social

JANUARY 5, 2023

Through strategic social listening, brands can analyze customer conversations at scale. The end result is a more meaningful and effective social media marketing strategy. . Social listening strategies for brands. These answers can inform your messaging and improve your content strategy. Social listening strategies.

Social Media 83

Social Media Sentiment Hashtag Analysis 83