Net-Savvy Executive

APRIL 1, 2011

The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Visible Technologies Still doing what they do. Brandimensions Folded into its BrandProtect sibling in early 2009.

Brand Monitoring 77

Brand Monitoring Cymfony Attensity Alterian 77

Net-Savvy Executive

APRIL 5, 2011

Before the discussion about the Radian6 acquisition had time to settle down, there's another acquisition. Before the next domino falls, though, I want to point out some of the insider opinions floating around from the Radian6 deal. " Related: What Does Salesforce-Radian6 Deal Mean for Everyone Else? Here we go again.

Radian6 44

Radian6 Visible Technologies Sentiment Brand Monitoring 44

Buzz Marketing for Technology

FEBRUARY 9, 2011

So I spent the better part of January looking at every social media listening, monitoring, analytics, intelligence and insights firm I could get my hands on. Great for small brands and the do it yourselfer social strategists. Clearly the costs of the monitoring space are going to go to zero, it’s just a matter of when.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275